it's easy to get overwhelmed we start talking with digital marketing with so
many different tools tactics and strategies and new social media channels
coming on almost every week it's hard to know where to even start and that's when
today is over so we're gonna cover three fundamental digital marketing basics you so
can build profitable and high converting digital marketing campaigns
Hello and welcome, my name is Adam Erhart and you're watching the modern marketing show we take
different marketing tactics tools tips and strategies and break them down into
bite size actual clips that you can use to immediately take your business to the
next level digital marketing is often made to sound overly confusing but it
doesn't need to be the simple truth is that digital marketing is just
wait for it
marketing but done digitally deep I know but while there are a lot of similarities
between traditional and digital marketing there are also some key
differences that can mean the difference between winning campaign that makes you
money and a losing campaign gets you nowhere
Step one isn't all that different between traditional and digital marketing before
you do anything you first need to identify and clearly define your target
market and who it is that you're trying to reach this is crucial because your
target market will dictate how you advertise where you advertise and what
you advertised as an example you're gonna want to use a very different
message to market to a 63 year old grandmother who likes gardening and
lives in Oregon and you are to a 22 year old male is a recent college grad likes
CrossFit and lives in Florida wil to these markets are likely to respond to
completely different images messages and they likely hang out in different places
online clearly defining them first allows you to target them better he sees
you time and money by not marketing to people who are unlikely to care about
what you're offering when you buy defied your target market and find who they are
what they like and where they hang out on line it's time to move to step 2
which is to create content that looks native to the platform it's on YouTube
content is really just fancy talk for saying content that looks like it
belongs there this means taking a look at how others are using whatever
platform you want to be using and then leverage and create content that feels
like it fits their now there's an important note here whatever content you
create whether it's an advertisement and article opposed or an image you want to
walk a fine line between sitting in and standing out this way to describe this
is that you want your content to stand out but for the right reasons not
because it looks like it doesn't belong there a few examples of media content
that fits in with standing out would be taking great unique product or brand
pictures for Instagram
writing compelling and thought-provoking articles on LinkedIn keeping your
Facebook as friendly social and human in keeping your tweets on Twitter short and
engaging and at all times be sure to deliver a clear and consistent brand
message to your results get compounded over time one of my favorite things
about digital marketing is the ability to track how your campaign is performing
unlike with traditional marketing we're not really sure how many people saw your
message or if they did anything about it with digital marketing you can measure
everything in fact there's almost too much information so I can be easy to get
overloaded and overwhelmed which is why almost always suggest simplifying it as
much as possible which usually allows us to narrow it down to one key metric to
watch a measure so if your goal is to get people to see your message the
measurement recalled impressions which is how many times you had shown and if
your goal is to get more clicks to your website landing page or shopping cart
and watching measure and measure called Qwikster website and if your main goal
is to have people take a certain action online then watch whatever metric best
the lines with that whether it's conversions calls clicks or key
pageviews the best way to start is to just pick one and then measure how
things are performing you can find ways to tweak an improvement over time so
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now I'll catch you next time on the modern marketing show