Hey, it's great to see you again. If you are new here, my name is bill Benoist. I'm a certified
professional career coach in Silicon Valley. And in today's video, I want to talk about
the interview question. Why is it you want to work here? So this is a really super common
question. It's right up there with, tell me about yourself. You can expect it within the
first couple of minutes of the interview, and it is a question that a cookie cutter
answer is not going to work for you. So for example, if you respond back with something
like, well, I've heard it's a great company to work for. That's not going to win you any
points. And if you actually want to lose points, you don't want to make it about yourself.
Like, well, it's going to be a great commute for me. No, this is a question that is going
to require some research from you on your end.
And what I mean by this, you need to do some research on the company itself, you know,
for example, a great answer to this would be about the company's reputation, but how
do you know about the reputation? Well, number one, you can go to Google the homepage. The
website is probably not going to talk about the reputation, but if you Google the company,
find some news articles out there, maybe go to a glass store. The job board they'll often
have employee reviews about the company, but bottom line is this. And if you don't walk
away from this video without anything else, walk away with this point in mind, companies
love to be loved. And when you can show that you have done research on the company, going
into it, such as being able to answer the question, well, what do you know about our
company here?
The more research you've done, the more impressive you will be to that interviewer. So company
reputation, leadership reputation, another one that really not going to be able to find
much out about on the company website. But if you Google them, look at the, uh, the news
articles out there, the press releases. If you have access to something like D&B Hoover's,
you can find a lot of the most current re uh, press releases out there. Again, for company
leadership, you can even go to Glassdoor. And if the company leadership is really high,
bring this out in the interview and say, well, I did some research. And one of the things
that I'm really impressed with is the reputation of the leadership of this company. Boy, that
can give you a lot of points that way, uh, admiration of products and services. Maybe
you're interviewing with a company that is in the medical device industry, and they're
doing something leading edge in the area of diabetes.
So you could bring this up, especially if diabetes research is reflective on maybe some
of your core values, maybe it was a parent of yours that had diabetes, and you really
want to make a difference in the field. Another great response and talking about, um, you
know, parents and core values and such just is the company values and culture and match
with your core values. You know, one of the things that has been reported out there, 70%
of our workforce is suffering from Sunday night blues. They dread going to work on Monday
morning. You want to find a company that is aligned with your values, not misaligned with
your values. So, another good point about doing research, you do research on a company
and you may find that you actually don't want to work there. So, you've might want to cancel
that interview after a have done that research and just say, you know what?
I am pursuing different avenues at this time. Don't waste the interviewer's time. Don't
waste your time, the company's growth. Uh, probably not going to see that on the website.
Maybe you might have to do a little bit more digging again, Googling the company's growth
could be a great way to do it. Or if it's a private company doing a little bit deeper
digging as to have they had funding, you know, where, where are they at in the funding? If
maybe they're a startup bottom line, you got to do your research. This can't be a cookie
cutter. Answer to the question. Why do you want to work here? So, I hope you found this
video informative and useful. I know it's a short one, but if you haven't already done,
so make sure that you subscribe to this channel, hit the bell notification. As I do upload
new career tips and strategies every Tuesday, look forward to seeing you next week. Bye
bye.