- In this video we're gonna discuss five ways to increase
sales in your business to help grow your business.
Hi I'm James Sinclair and I've been running businesses
for the last fifteen years now
we've brought hundreds of people,
we've done millions of pounds running different locations,
we've got six separate brands that we run and operate
to this day so getting sales into the business
is very, very important and we've come up with
different strategies and tactics and
I'm gonna share the best with you right now.
Before we go any further though,
if you really do love this sort of stuff
make sure you hit subscribe and the
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great new content to help grow your business.
Number one is using scripts in your business.
Loads of businesses don't use scripts and they're
very powerful increasing sales in your business.
What we've got to understand is most people
are naturally not very good at sales.
You always look for the people who've
got a natural gift of the gab.
They don't need a script but most people do.
So look for the great person in your business
that's naturally getting sales and say right,
how can we script what they're doing,
how can we copy what they're doing
to the other people that are not so good.
Let's get it written down and let's train that script
and then role play that script but allow people
to put their own personality on that script.
Look at the common conversational stuff
that is converting people, getting people over the line.
I wanna give you an example in one of my businesses.
So we own quite a lot of brick and mortar
leisure attractions where people can come to.
Put a picture of our farm park here and
some of our play centres here.
People turn up and we know people only come to this
once or twice a year unless they're members.
When they become members they come 10 times a year.
So it's really important we get people to become members
and we analyse the people that aren't getting those people
over the line quickly and we've come up with a way
of creating a very small and simple script
that get people to become members.
So here's exactly what we do, we say to someone,
well it's 10 pounds to come in today or five pounds
for the whole month, what would you like to do?
It's a very simple script that we can train our team
and then that converts higher sales.
Think about it, it's a rally smart thing to do.
Get it written down, role play it,
allow people to put their personality on it,
look for the strong sellers in your business,
try and emulate them and use them
as your champions of the script that you create.
Smart thing to do.
Number two is content marketing.
Content marketing has been game changing for my business
and I think it'd be game changing for your business.
You see content marketing's been going on for years.
Disney have been doing it.
They make a film, you buy the toys,
you go on holiday there, et cetera, et cetera.
But now you can do content marketing yourself
because we've got access to all
these platforms like Linkydink, Youtube, Platfa.
All of these platforms that you can be on,
it's very very smart.
So what you need to do is create great,
good quality content that's gonna educate your person
that's watching your content or entertain them
or motivate them or inspire them
and over a period of time they build trust
and they keep you front of mind when they want to buy
the products and services that you're business offers.
So think about creating great,
good quality content marketing.
This will increase the sales in your business.
And don't think you have to do it like me straight away.
You don't have to have a videographer and
all the fancy cuts and all the lights.
I started off using an iPhone and
a selfie stick and so can you.
Point number three is don't confuse your customers,
it drives them insane.
I think that the master of this was Steve Jobs.
Steve Jobs got sacked from Apple,
I don't know if you know the story.
He then got re-employed and came back as the CEO
and he just massively reduced all of their
product range into these key items.
I think when he went back it was the iPod,
the Macintosh and one other.
So he really reduced their amount of products
and history now tells what Apple is, it's absolutely huge.
Now they've started confusing customers again,
I would say, with too many products.
And maybe Steve went a little bit too far,
I don't know but you get this with websites.
When you get websites with so many different products,
so many different images on it,
it just confuses the customer.
They don't know what to do and they spend too much time
doing nothing and therefore they do nothing.
That's why I'm a big fan of one action websites
where you're seeing one product on the website.
It's a funnel that gets them to buy.
So think about this, you know are you confusing
your customers with too many products and services
so they can't pinpoint what you actually do.
Really think about it.
Try not to confuse your customers and you'll
increase sales especially in your marketing.
Think one message marketing that's definitely gonna
create more chance of getting the sale over the line.
Number four is creating packages.
Packages really get people to buy more.
Supermarkets have been doing this for years.
Buy two get one free, buy one get one free
or if you can package up more offers
to get people over the line.
So you could say, if you buy this car it's
10 thousand pounds but we'll give you a years
free servicing, we'll give you air conditioning free,
we'll give you sat and AM for free,
we'll put in this and we'll put on that.
All of those things, you create a package,
it gets people over the line.
Everyone wants a deal, the thing is we wanna think about
how can we give a deal without discounting away cash.
So instead of discounting cash think about how you can
add offers to get people over the line
and I've really discovered this guys.
People just want a deal,
you don't have to discount cash away.
Giving cash away is stupid but
just give people what they want.
So if you own a hotel rather than saying right,
we're gonna discount the room from 100 pounds to 70 pounds,
think yeah it's 100 pounds but
you get a free bottle of champagne on arrival.
The margin on the champagne, giving that away
is far better than giving away cash.
Think about packages it really
drives sales up in your business.
Number five is improving culture in the business.
The better the culture is in your business
the more people want to sell your business.
They naturally feel inclined to sell your business.
So make sure that you're working
on the team culture all the time.
It gets harder as you employ more people
but you need to be on this.
And you wanna be working on sales and
growing your business more than anything else.
So many business owners get trapped
into getting into the operations of business.
Now while that's super duper important,
you wanna make sure you've got a well oiled machine,
it's far better to employ people to do the operations
and the business owner goes out there,
gets customers and makes sales happen.
Then when he gets the business to a certain level
he can bring in someone to do that.
But it's far harder to get people that can get
sales into the business than it is to get
someone who can be the administrator
or the operator of the business.
Focus as much of your time on getting customers,
increasing sales and you'll see that happen.
Don't be like most business owners,
being the operator of their business.
If you can really switch that around so that you're
building your business not running your business,
just watch the great stuff happen.
Guys if you've loved this video
but you wanna grow your business more,
why don't you come and see me live for free
at one of my business growth seminars.
I've put all the details of how you
can come along in the video description.
There's a link of how you can book on.
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