- How to establish authority, credibility
and premium branding.
Right?
And you're gonna discover how you're gonna make that
a reality here tonight.
- [Male Voiceover] The king of high-ticket sales,
world's highest paid consultant,
media celebrity,
multi-millionaire entrepreneur,
acclaimed TEDx speaker,
international best selling author,
Dan Lok.
- Now let me ask you a few quick questions
as I usually do when I get up here.
Okay, first question how many of you have tried
various lead generation methods online, offline,
perhaps social media and were disappointed
with your results?
Hands up high.
Lead generation methods, pay traffic, whatever it is,
anything you did, hand out fliers, yes.
Alright, next, how many of you have had some leads
coming in but they were not consistent?
And if you did get them coming in,
you ended up attracting the wrong clients who ended up
wasting your time?
Raise your hand, yes?
Alright, so you've come to the right place tonight.
You've made a very smart decision being here tonight,
because whoever's here tonight,
by the end of this presentation you're gonna have
an unfair advantage over your competitors.
How many of you like the sound of that, yes?
What, you guys don't want an unfair advantage?
Are you serious?
I'm sorry no, do you want an unfair advantage over
your competitors, yes or no?
- [Crowd] Yes!
- Alright alright, then let's get going.
So tonight's topic is how to drive sales
and build your brand using video marketing.
Take a look around the room you guys,
you see some cameras going on?
Heck you can even pull out your phone, do a selfie
alright, on Instagram.
So why video marketing?
It is, oh there we go, it is the fastest and easiest way
to become the highest paid and most respected
leading expert in your field,
enjoy greater respect as a media personality,
all while having fun, more fun than you ever did before.
Now here's an important fact, write this down.
YouTube has the world's largest selection of video content
on the internet.
I got a whole bunch of clickers to do.
Now on YouTube you'll find the latest scandal
on Donald Trump, highlights of your favorite sports,
kick back and relax to your favorite Beyonce music
and much, much more, okay.
Now while a lot of folks come to YouTube for entertainment,
they also come to YouTube for answers.
How many of have actually gone onto YouTube
to look for an answer, right?
I'm not alone here.
We'll come back to this and why it's important for us
as business owners, okay?
Now take a look at this, massive YouTube ecosystem.
In over 56 different countries, 61 different languages,
second largest search engine on the internet,
total content adding up to more than over 60 years
worth of television content put together by
all the major networks, over one billion unique users
visit YouTube each month, over 100 hours
of video uploaded every minute.
17%, it's a little bit small here, I don't know if you guys
can read that, you know of internet traffic flows
through YouTube and much, much more, okay?
25% mobile, I don't know if you guys recognize
how important that is.
Now lastly I wanna share with you is YouTube builds
relationships just like Facebook, like Twitter
or any other of the other social media platforms
that you see out there.
The only difference is when you're on YouTube,
every time you post a video a community of like minded
people will find you.
When they're on your channel they comment, they share,
they discuss about your content.
This community quickly snowballs as Dan talked about.
And becomes a powerful asset for your business owners
who know how to use it.
For example, now take a look at this, Gary Vaynerchuk.
Who knows Gary Vaynerchuk, yes?
Okay, so the single most important strategy
in content marketing today is video.
Whether it's video on Facebook, Twitter, Snapchat
or YouTube, the content you need to be thinking about
and creating and marketing on social for your business
is video, period.
How video marketing is changing online.
This is Forbes.
Online video is undoubtedly changing the ways audience
engage with content, ads and brands.
And small businesses and enterprises alike are starting
to take advantage, as more and more platforms
are allowing for video, the more devices are putting cameras
in the hands of consumers.
Videos are becoming a new way for people to communicate,
and a way for small businesses and brands to communicate
online and on mobile.
Here are why and how you can use video to better
tell your brand's story.
People love online video, video engages audiences.
I'm not gonna read everything here, I wanna get through this
so that I can show you guys and get to the good stuff, yes?
Alright, entrepreneur more stuff here.
Now my name is Desmond Soon, I've already introduced myself
and I'm the founder of a company called Tube Your Own Horn.
Of which Dan is the founding partner and conceptual partner.
I'm a Pan Asian serial entrepreneur,
born in Singapore, grew up in Vancouver.
Spent 12 years in Japan during that time I had a lot of fun.
I partied, but I also worked very hard.
High level corporate consulting at fortune 500 companies
like Goldman Sachs, Neiman Brothers.
In fact I was at Neiman Brothers the morning that
they got shut down.
McKinsey Consulting and even Sony.
I went on from there to raise half a million dollars
and to set up an exotic jewelry brand.
Which actually ended up failing and really putting me
in a lot of trouble at that time and owing a lot of money.
And as if that wasn't enough, I went on to raise another
half a million dollars to open up my own restaurant
together with my wife and be a co-founder.
That too also failed, and we ended up losing all that money
to the investors.
I went on to set up a high end talent booking agency
working with famous celebrities, people like Quincy Jones.
Anyone heard of Quincy Jones, yes?
Lady Gaga, Pitbull, Lil' Jon.
During that time as if it wasn't bad enough,
due to my pride and not having a proper mentor like Dan,
I racked up a lot of really, really, really bad debt.
And I didn't wanna reduce my family's lifestyle,
so I did what I thought was logical.
And that was I borrowed money from the Japanese Yakuza.
I jumped out of the frying pan into the fire.
And to cut the story short, I was able to eventually
get myself out of that.
But I found myself evicted, on the verge of divorce,
becoming a single parent,
and having to come back to Vancouver.
If you haven't already heard my story you can go to the
DanLokInnerCircle.com channel, you can watch my video there.
It was around that time that I decided to get on
with online marketing and I started to learn some skills,
a high income skill as Dan calls it.
And I started to make a decent income, paid off my debts,
you know a multiple six figure income.
So to put that in perspective,
making over $10,000 a month.
So going from bankrupt to making over $10,000 a month.
It wasn't always easy, it took about a year and a half
to really build it up.
And I was that guy that you probably opted into,
that you saw something make $3,000 in 30 days,
click my link and you know, join, that was me.
But when I met Dan, Dan had taught me and shared with me
how to really properly rebrand myself and rebuild myself.
And that's when you know, I partnered with Dan Lok,
the king of high-ticket sales and we established
Tube Your Own Horn.
Now, I've always been around videos.
As you can see here it's an image of myself,
I think I was probably five years old there,
with my dad's video camera.
And you can see me there with my YouTube t-shirt on.
I've had the pleasure of you know, for the past 15 years
I've worked in several industries.
However the one I've really seen the most value or impact
was from when I was in commercials, TV shows
and I worked with celebrities like Grant Cardone,
Lil' Jon and of course our one and only, Dan Lok.
Now you wanna know a secret?
- [Man In Crowd] Yes.
- Thank you.
The truth is, the entire industry has been dying, right?
And it's all thanks to YouTube.
Yes, that's why I decided to take my experience
and team up with a few very clever marketers
to create Tube Your Own Horn.
See if you recognize any of these faces.
This is Garrett White, probably know him from
the Warrior documentary.
Anthony Morrison, multi multi-millionaire on the internet,
sold millions of books on television shows
as well as on the internet.
Vince Reed, traffic specialist.
Anyone know this guy?
Ding, JP Sears, he's actually a very serious guy.
During that time I've had the pleasure of speaking
on many stages, too, hundreds and hundreds of people.
I've even spoken on behalf of Microsoft.
This is Tim Schmoyer, who's an extremely high level
influencer on YouTube.
And this gentleman over here that's Russell Brunson,
the famous founder and owner of ClickFunnels.
If you're using a funnel online, a sales funnel,
you're most likely using his products.
That's Roberto Blake, yet another influencer.
And this gentleman over here is Joo Kim Tiah,
the billionaire who has built the Trump Tower.
Shot a video together with him.
I've also had the pleasure of working
with motivational speakers.
This is my good friend Kyle Maynard, who is a quadra-amputee
who has shot some really awesome inspirational videos
climbing Mount Kilimanjaro on his elbows and knees.
And over here this is Sean Stephenson,
one of Tony Robbins' right hand mentees,
who's an extremely funny guy, who's got this voice like this
and he always says, you got the red scarf mafia,
well we're the YouTube mafia.
(audience laughing)
I can see Dan shaking his head in the back there.
- I wanna take a moment and acknowledge you.
Maybe you've been following my work for some time now
and you've been watching my videos for a period of time.
I want to hear from you.
How my work has impacted your life and your business.
I want you to comment below and share with me your story.
That's what gives me motivation and that's what gives me
the drive to create more and inspire more.
And if your comment is very good,
my team will pin it to the top.
I do read every single one of your comments.
I might not have time to reply to all of them,
but I do read every single one of them.
I look forward to reading your story.
(dramatic music)