YouTube Studio provides at-a-glance and in-depth analytics
to help you analyze your videos and your channel.
From the dashboard, you can see the performance
of your latest video compared to your typical video performance.
You'll see how it ranks
against your last 10 videos along with its views, average view duration
and watch time.
The channel dashboard also provides
a quick glance at your overall channel analytics.
Here, you'll see your current subscribers
a summary of your views and watch time in the last 28 days
and your top videos from the last 48 hours.
Let's look at the Analytics page, where you can deep-dive into all your data.
You can do so for your channel as a whole
for a video group
or for a specific video by clicking into a video or searching for it.
From an individual video, click the back arrow to head back
to your overall channel analytics.
Note that anywhere in Analytics, you can change the date range you want to look at.
Consider ranges of 90 or more days
in order to get a sense of long-term performance trends.
You can also hover over any metric in Analytics get to more info about it.
Or, you can click the See More button on any card to review additional data
or to compare different metrics
time periods
videos
or groups.
Click the X in the top-right corner to go back.
The Overview tab is your starting point for any channel performance reviews.
It provides personalized insights about your channel's performance
and gives a high-level look at key performance stats
like views, watch time, subscribers
and, if you're in the YouTube Partner Program
estimated revenue.
You'll see insights on how each metric is doing
compared to your typical past performance
and you can click on any of these to update the graph below.
This graph charts day-by-day performance changes
for the selected metric.
The play button icons below the graph indicate any videos published
so you can also compare these metrics against your most-recent uploads
for the selected date range.
The Overview tab also shows the real-time activity for your videos
from the last 48 hours
and your top videos for your selected time period.
You can also see a snapshot of the performance for your last 10 videos
similar to what you see in your channel dashboard.
If you're looking at a specific video, the Overview tab will show
your video's views, watch time, and subscribers gained or added.
You'll also see the audience retention
likes versus dislikes, and the real-time activity for that video.
Aside from the Overview tab, you'll see the Reach, Engagement
and Audience tabs.
And, if you're in the YouTube Partner Program you'll see a Revenue tab listed in Analytics.
The Reach tab is your central source for data on how many viewers you're reaching
and how you're reaching them.
This includes impressions, click-through rate, and unique viewers.
Impressions are counted every time a viewer comes across
one of your video thumbnails on YouTube.
Click-through rate shows you how often viewers clicked into a video
after seeing an impression, which results in a view.
And unique viewers shows the estimated number of different people
who come to watch your videos over a set time period.
The Reach tab also shows various information about your videos' traffic sources
and the surfaces driving viewers to your content.
Finally, there's the viewership funnel
which provides insight into the viewership process
starting with serving an impression
all the way to how those clicks and views led to watch time.
You can increase the chance of YouTube suggesting your content
by increasing your click-through rate and video watch time.
The Engagement tab provides data on viewer retention, including watch time
average view duration, and end screens.
Average view duration will give you the estimated average minutes watched
per view on a piece of content.
This tells you how long viewers are watching a video
before moving on to another piece of content.
The end screen data here provides information
on what end screen elements are best resonating with your audience.
At the video level, this is also where you'll find information
on audience retention, likes versus dislikes
and, if you've added them, the end screen element click rate.
You can use the Audience tab of Analytics to learn about who was watching your videos.
This tab will show unique viewers, average views per viewer, and subscribers.
These metrics combined give you an idea of the size of your audience
as well as their level of engagement.
You can also see watch time from subscribers.
At the channel level, you'll also see the bell notifications card.
This informs you about the portion of your subscribed audience
who have enabled all notifications for your channel
and also those who have enabled notifications
for their account and device.
This tab also informs you about the viewers watching your channel
like their gender, age group, and where they're located.
Finally, if you're a member of the YouTube Partner Program
you'll see a Revenue tab listed in Analytics.
Here, you'll be able to review revenue data
such as estimated revenue, monetized playbacks, and playback-based CPM.
You'll also see your monthly estimated revenue
your top-earning videos
and a breakdown of your revenue sources and top ad types.
This was just an overview of the main tabs in Analytics.
For more information about YouTube Studio and Analytics
check out the rest of the series here.