okay it's 20 21 and if you're in the market for a new smartphone this year
i highly recommend the xperia one mark iii but how can i say that given it hasn't even been
released yet well it's for these four reasons that nobody is talking about
quality ethics design and emotion these are the topics i want to run through quickly with you here
today by the way if you are a sony fan definitely go ahead and subscribe and smash that like button
if you're not a stony fan you're going to hate everything i'm about to say hey just before we get
into this video i wanted to say that we're going to cover a topic here that's really controversial
i've done my level best to do it in such a way that doesn't offend anyone and doesn't come
across as one-sided but i really want to hear your opinion it's about ethics and where the
smartphone manufacturers some of them are doing enough to make sure that you know things are done
properly and people are being well treated anyway let me know your thoughts and we'll get into the
video right now thank you for watching so then let's talk about quality now i've had experienced
smartphones for years and the community here that owns experienced smartphones will tell you by and
large they are very very well built devices not just in terms of the feel in the hand or how well
they're put together per se but the approach that sony takes towards making sure that the quality is
there for the long term one of the reasons i flag quality here with the xperia phones in general
and this will continue into the xperia one mark iii is the focus that sony puts on battery care
so we've got a couple of things here i want to say about sony's approach to battery quality and the
first thing is that sony uses battery care to keep your phone from over charging because if it's sat
at a hundred percent for hours and hours and hours overnight perhaps um that will cause damage
um in the long run whereas if you can set a time which of course you can here to have it reach 100
but keep it below that point until it's fully charged it's going to be a longer lasting device
xperia adaptive charging isn't just a gimmick it's something that really does work sony's invested a
lot in this technology and it's great it's one of the things that doesn't get talked about enough
but it's one of the reasons why we as experia owners can feel good about the products that
we're buying here it's also environmentally very sound so the hardware is really well built anyone
that's owned an xperia device or any sony device will tell you that i mean steve jobs was a huge
fan of sony that's well documented he used to hang around on golf courses trying to track down sony
executives trying to persuade them to put mac os on via laptops of course and for a good reason
they're extremely well built now i know vaio is no longer fully owned by sony sony does have a
stake in the company still albeit a small one but yes beautifully made devices it's important
and as i said before sony takes care of those products for the long term and i hugely value that
but back to the xperia devices and sony has a good reputation when it comes to upgrading
devices keeping android current it's not the best but it is improving but what i'm hugely
fond of here is this sony's android open source project it's great to see a lot of the older
xperia devices running really up-to-date android software this is not just a bit of marketing this
is a real thing and it's a real community um if you look here at the hero open source developer
program you know and i'll put the links for this in the video description below it's really nice to
see people being singled out and given recognition for the amazing work that they're doing here
again to me this shows sony's commitment to giving us long lasting experiences with
really fantastic devices okay so now this is the controversial bit and we're going to talk
about ethics i've already talked a little bit about sony looking after the battery technology
um in this next chapter here i'm going to have to compare sony with other companies
i've got to be careful doing that because some people are going to get bent out of shape here
let's start with apple with sony i think battery great with apple i think battery gate but on a
serious note it was a little bit naughty there some would say what apple was doing but actually
it gets a lot worse in actually researching this particular video this topic here of ethics
i actually found myself feeling pretty down it's really really genuinely extraordinarily upsetting
to see some of the practices that are taking place now i'm not going to say that sony is perfect by
any stretch of the imagination no human being is perfect and obviously no organization or large
company can be either but when i looked into what is going on specifically with apple here
uh it's very very difficult to to understand what's going on but behind the scenes that's
enabling this to take place in research in this video i've looked long and hard into malpractice
or you know ethical violations uh child labour accusations forced uh you know muslim workers in
china there um i can't find anything like that for sony and if you know of something obviously
put something in the comments uh below and i as you know i try and respond to absolutely
everybody as much as possible but i think it's important that we think about ethics more all of
us whatever smartphones or whatever products we buy um because real lives are actually affected
and i know that for some people it's incredibly important that you know a new device is the
fastest the quickest the best looking or it's a status symbol all that kind of stuff but actually
i think we all need to take a step back and think is the company that i'm supporting by buying this
product really making the world a better place or not now i have done a lot of research into
this sony does win awards uh for exemplary um ethical behavior in a lot of areas and although
i'm not saying they're perfect i do feel that if i'm going to spend my money on a smartphone
i can't think of a better example although maybe the fair phone um the guys out of holland there
with the fair phone projects that that is a serious contender isn't it as well
and in terms of market share i'm not sure how far sony is ahead of them uh but yes if you have any
thoughts on this please do let me know in the comments section below now obviously we want to
talk about design because i like the way sony does things and i particularly like the xperia way of
doing things 21x9 of course we're seeing on the one mark iii just like the one mark ii and the
one before it looks great feels great in the hand this is quality hardware and it looks the part
now what we're seeing here is a company that isn't afraid to do things differently there are
some manufacturers maybe we shouldn't be naming names right now that do copy other manufacturers
we've seen it a lot time and time again sony doesn't go around copying anyone it does its
own thing and i absolutely love that for example on the xperia one mark iii we're going to get a
bezel up top and down bottom it's going to be a bit thinner we think than on the xperia 1 mark ii
but the point is it isn't a notch and it is not a punch hole camera and i love that because i've
said before in previous videos sony respects the content more than any other manufacturer
there's nothing to get in the way and i absolutely love that i also love the fact that there are
design touches that you just don't see on other phones at all like the side mounted um fingerprint
scanner there which just falls perfectly into the hand i've always really liked that and mind
you i've said that and i'm sure someone's going to say actually there are others that do that
and if there are let me know in the comments section below but it's a unique product that's
the point i'm trying to make and the other really important thing i think when it comes to design
and specifically on the xperia phones here but also across the board with sony is that these are
not outwardly flashy designs these are not bling bling statement pieces designed to show off how
rich or powerful or it's not a status symbol i would argue that if you buy an xperia device
you don't have anything to prove you know how good the quality is and you don't need to have
something that's loud and shouty and in your face it's just quality that speaks softly and i
i really i really enjoy that about the xperia phones and if we look here on sony's
website when we look at design specifically these are the key words visionary integrity
empathy whether it's ibo or visioness or you know even this funny little dancing uh speaker here i
mean that's the thing it's been designed to dance there aren't enough dancing speakers i would argue
on the market i would like to see more of them no wonder so many of these designs here from sony do
uh provoke this emotional reaction this is not a normal approach to design and actually that leads
perfectly into the final reason that i would recommend buying the xperia one mark through
and that is emotion and it's one of the main reasons to buy any sony product sony's stated aim
of course is to fill the world with emotion and of course let's not forget this is the company that's
given us the absolutely incredible playstation 5. and you can sense that dna literally in the
xperia one mark ii and i suspect in the one mark iii as well sony calls it dynamic vibration and
what it means is that when you are playing a game you literally feel it at first i thought it would
be a gimmick but the more i use the one mark ii which is my daily driver and i love that phone
it really is good fun in fact i even keep it on when i'm watching movies on the phone
it sounds like a gimmick some people would say it is i really enjoy using it and it just brings that
emotional response that i'm talking about the other thing stereo front-facing speakers it's
very easy for a manufacturer to cut costs and cut corners with things like this but sony's attention
to detail and respect for the content is on a different level and the balance of these speakers
the way that they're tuned it's a beautiful sound for such a small device and watching movies back
or even youtube videos is a real pleasure and again it gives you that response there's
more to sony devices and more to xperia devices than a spec sheet will ever be able to tell you
the other little small details that give me this response this feeling towards um xperia devices
and sony devices are things like the notification light i just love the fact that it's there it's
kind of like the phone wants to help me be more productive be more useful in my working day and
i really value that like i value the 3.5 mil headphone jack again it would be an easy corner
to cut but sony doesn't do it and as one of our regular commenters were saying in a previous video
let's not forget that wide headphones give you amazing sound value equation results
i could have said that line better but you know what i mean so i've said all of this before the
one mark iii has been released or announced and by the way we're hoping that that soon and we expect
it to be at the very latest i mean some people have been saying june the 28th um i hope it's
before then but i've said all of these things because they are important they're important
when it comes to buying any sony device these are values which connect with me i hope they connect
with you i would love to know whether they do or not let me know in the comments section below
for what it's worth i said that i wouldn't trade my xperia one mark ii for anything i might trade
it for a one mark three we'll have to see but either way i hope you found this video useful and
when the one mark iii does come out we will give you a multitude of videos covering every aspect
of that phone what it can do what it can't do we're going to give you some nice honest genuine
feedback as ever here at sony 365 thank you so much for watching i'm tom and i'll see you next
time
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