today I want to talk about why sales skills are vital for success I'll start
by saying that if you want more success in your life like if you want more money
more time or if you just want to get what you want then you have to know how
to sell and I'm not talking about learning how to swindle others into
buying things I'm talking about how to truly sell others on why they should
give you their money their time or why they should take your idea over someone
else's the first reason why sales skills are vital to your success is because
they teach you to have confidence in yourself and trust me if you don't have
confidence in yourself then others will see that and they'll never engage with
you the way that they really need to in order to get what you want if you're
learning anything about sales they'll always teach you that confidence is king
and that's because it is think of it like this if I were selling you a car
and I didn't have any confidence it would sound like this
I'm Jason and you should really buy this car because I think that it will really
help your family now I'll say the same thing with a little more confidence I'm
Jason and I honestly believe that this car will benefit your family you see how
basically saying the same thing changes entirely just based on your confidence
now there's an old saying that goes if you don't have the confidence but you do
need it then fake it till you make it so think of it like this if you're a brand
new real estate agent and you don't know anything about your industry then I
would seriously suggest faking it till you make it you'd want to put off all
the confidence that you possibly could so that you looked as professional as
you need it to be and I'm not saying you need to be dishonest about any of your
details here I'm just saying that you need to fake your confidence so that you
can come off like you're something better than you really are
because if you really let your clients know that you've never sold a single
home then they're probably going to doubt your professionalism the second
reason that sales skills are vital for your success is because they teach you
the difference between obstacles and conditions now what the heck is that
supposed to mean an obstacle is something that you can actually get over
and a condition is something that stops you completely I've always called them
smoke screens and brick walls so let me make sense of what I'm saying
can you walk through smoke you can walk through smoke it's just hard to see
through it but can you walk through a brick wall the answer is no you can't
walk through a brick wall you can walk through smoke
but you can't walk through a brick wall so in sales and in business there are a
lot of obstacles that you can overcome and there are conditions that you can't
overcome and some conditions could actually be defined as an obstacle but
you're gonna have to differentiate that you have to learn the difference between
obstacles and conditions because if you spend all of your energy and all of your
time on a condition and you're really just wasting your time and energy now
here's an example from just a sales perspective let's say that you have a
customer that wants to finance a house and they say I want to think about it
well that's a smoke screen because you can obviously get over that so if you
find a way to get over that obstacle and then you realize that the customer fails
credit and they can't actually finance the mortgage then that is a true
condition at that point you need to understand that it's not worth your
efforts anymore once you find out there's a condition involved then you no
longer need to spend any of your time or energy on that client or let's say that
you have a manufacturing business and some of the supplies that you need for
some of your products are out of stock and there's nothing in your control that
you can do about it if there's no other way around the problem then that truly
is a condition and you have to know the difference between conditions and
obstacles in order to not be wasting your time so in that case you just need
to move on to something else to help you keep moving forward hopefully I'm making
sense now and what the difference is between an obstacle and a condition
because you have to know the difference between the two I don't want you
spending any of your time or energy on a condition because that's never gonna
help you move forward and the third reason sales skills are vital to your
success is because they'll teach you to give others what they want first before
you get what you want your success is determined by giving others some sort of
value from your offering and if there's no value for them first then they'll
never be valued for you so you've got to learn how to do this in order to have
some success think of it like this from a business perspective I live in Utah
and there is a very large movie theater franchise that did just this they asked
us what we hated about movie theaters and we answered them I don't like it
that you never can take your own food in and I'm not trying to be cheap I'm just
saying that sometimes I would like to bring in McDonald's to a movie theater I
also hate it when the bathrooms are too far away and you can
have assigned seating and I've always wished that you could refill your drinks
and your popcorn at least one time now I feel like my complaints are pretty close
to everyone else's because that's exactly what that movie theater fixed
they let you take in whatever food you want the bathrooms are closed and
there's assigned seating and they even let you refill your popcorn and your
drinks and on top of that they've got the best picture and the best sound out
of all the movie theaters around seriously this movie theater did
everything right because they followed this rule they gave their customers what
they wanted first before they got their games and I think they're seeing their
games because it's the most popular franchise in the entire state here's a
great book for you on this exact concept it's called how to win friends and
influence people by Dale Carnegie and it's exactly about how to give people
what they want first in order to get what you want so go ahead and give it a
read because it's seriously a really good book so just remember to have
confidence in yourself know the difference between obstacles and
conditions and give others what they want first and if you start with these
three things then you really will start to find success in your life I'm Jason
with the honest finance channel I mostly talked about financial subjects but
sometimes I like to go over stuff like this so if you did find this video
interesting then feel free to subscribe to my channel or at least give the video
a like that's all