Hey, there.
I've been out on vacation for a few days, and it was great.
But I'm back because I've got some #UnCarrierAmped news
to share with you today.
Of course, AT&T and Verizon have been up to no good while I've been away,
and I can't let that go unnoticed.
They are unbelievable.
I mean, I probably could stay on vacation
and let these guys self-destruct all by themselves,
but where's the fun in that?
I have too much news to share today, and they're giving me
way too much ammunition to stay quiet.
So first, let's talk about Verizon.
They've said a few things that I just can't ignore.
Did you see they changed their Edge plans?
They basically turned it into an installment plan.
Bye-bye, early upgrades.
And it looks like they tried to respond to our Mobile Without Borders news,
but their offer is completely half-assed,
some little discount on long-distance calling.
Seriously, these guys just don't get it.
AT&T, those greedy bastards-- did you see
that they increased their fees again with a $15 activation
fee for their upgrade program?
Seriously ridiculous-- this is the checked bag fee
of the wireless industry.
They're always looking for ways to screw their customers out of extra money.
What kind of fees are they going to invent next?
This must be how they got the name "Next."
Next up, emoji fees?
It seems that the carriers are self-imploding and punishing
their customers every chance they get.
It's like they decided that this summer was
going to be all about sneaky price changes
and screwing over their customers.
That's not how we do it at T-Mobile.
In fact, we've done the opposite.
We started the summer off right with a plan
to take some of our already awesome Un-Carrier moves
and make them bigger, better, and bolder.
It's been a hell of a fun few weeks, listening to our customers
and amping up some of our most successful Un-Carrier moves.
In case you missed any of them, let me give you a quick recap.
And then I'll announce another Amped move.
First, we introduced JUMP!
On Demand and made it even easier to get the phone you want when you want it.
I nearly broke my thumbs with the overwhelming response
to hashtag #PhoneShame.
I think we hit a nerve.
People want the freedom to upgrade more often and without any hassles.
Second, we erased the borders in North America with Mobile
Without Borders, providing coverage and calling across the US, Mexico,
and Canada just like home.
Hundreds of thousands of people signed up and now get
three countries for the price of one.
Third, we raised the bar on family plans with 10 gigs for all,
giving each and every member of the family
their own 10 gigs of LTE data, no sharing required.
And now, more than half of customers are choosing this option.
The carriers have spent all summer announcing
things that take more from customers.
At T-Mobile, we're always focused on finding ways
to give more to our customers and end pain points.
That is why we started this Un-Carrier revolution in the first place.
On that note, let's get to the news.
Today, we are announcing our final #UnCarrierAmped move--
well, at least for now.
It's a two-parter, and it's all about Apple.
If you love music and your iPhone, you're going to love this.
First, we're amping up Un-Carrier 6.0--
that's Music Freedom-- by adding Apple Music.
Effective immediately, Apple Music streams free on T-Mobile.
You know, Apple Music has been the single most requested addition
to Music Freedom, thousands of requests on my Twitter feed.
I had to do this for you.
This isn't the first update we've made to Music Freedom,
and it won't be the last.
Since we launched it last year, we've expanded Music Freedom
from seven streaming services to 33.
And we won't stop until we set all music free.
Music Freedom now covers 95% of all music streamed in the US.
Fantastic.
Now, here's the second part, and you're going to love this.
With JUMP!
On Demand, we already offer the industry's best monthly price
on a new iPhone, a 16-gig iPhone 6 for $15 a month through
trade-in, plus the freedom to upgrade when
you want with zero out-of-pocket cost.
But hey, if we can make that deal even better, why wouldn't we?
I know it's that time of year when you want a new iPhone,
but you're hesitant because there may be a newer model on the horizon.
Well, I can't say anything about what Apple will or won't be doing.
But what I can do is take that hesitation completely out of your mind
with this new offer.
Here's how, and this is an industry first.
Get an iPhone 6 or 6-plus with JUMP!
On Demand at T-Mobile between now and Labor Day, and we're going to let
you lock in the monthly price of your next iPhone.
You can get that industry-best price of $15 a month,
and you can lock in that same price for your next iPhone
if you buy it before year end.
No gimmicks, no bullshit, nothing out-of-pocket-- nothing more to pay.
If you already got that $15 a month deal, by the way,
this applies to you, too.
Pretty great, right?
One last thing-- to top it all off, not only can you lock in your price,
but we're also going to give you exclusive early access
to any new iPhone that launches later this year.
When you or any other eligible customer orders a new iPhone
during the first 48 hours it's available,
we'll give your order priority.
So you'll be among the very first to get your brand new iPhone.
This may be the last of our #UnCarrierAmped summer upgrades
for now, but I promise you, we won't stop doing what we do.
We won't stop listening to you and responding and working
to fix this broken, arrogant industry.
And we won't stop evolving our own Un-Carrier moves
because this isn't just our Un-Carrier revolution.
It's yours.
You have turned this into a genuine consumer movement.
So keep telling us where we're getting it right and where we're not.
We're listening, and more importantly, we're responding.