- All right, welcome back to the channel.
Max Tornow here and in this video
I wanna be talking about how to get paying clients
as an online coach, as an online service provider.
Especially if you're completely starting from zero.
So I'm actually in my hometown
in the Austrian, Alps right now.
And it's quite cold so I'm gonna try
to stay in the car for a bit.
And this video's for you if you're obviously thinking about
getting into online coaching, online service providing
but you can't really see yourself getting paid for it.
But this is also for you if you're already doing it
and you feel like the actual money part
is not where you'd like it to be
and you'd like to make money more consistently.
You want to set a more solid foundation.
So if this is you then pay attention now,
let's get started.
Have you ever wondered whether there's more to life
than a boring dead end nine to five job?
Have you ever dreamed about breaking free,
traveling the world, making good money
and just enjoying life?
No more office dress code, no morning commute, no boss.
This channel is for you so here's to your freedom.
And the first thing that I wanna talk about here right away
is that if you do the right thing with online coaching
or online service providing,
you can get your first paid clients after a couple weeks.
If you do the right things
and it obviously depends on your niche a little bit
and it depends on how well you execute
during these first couple of weeks
but I feel like the biggest mindset issue
that most people have, especially nowadays,
they feel like they need to build this big brand first,
they need to create a YouTube channel and a big following.
Or God beware they think they need to be the first
on a certain platform in their certain niche
and then build that until they have
hundreds of thousands of followers
and then convert it into making money
but that's not how it has to be.
Obviously you have to have a brand.
If you have a small sized brand like mine
or a medium size brand or a huge brand,
sure it can help.
Hell ya, obviously.
But in all honesty I've been working with people
starting from zero as an online coach,
as well as with people who already had a brand.
Having a big brand comes with its own challenges.
Usually you have a lot of very unqualified people
that are following you that only want
to have the free content, the free stuff.
And it's hard to sell.
Like I said, it can help but it's definitely not necessary.
In fact, some of our clients that are already making money,
we're talking about four to five figures a month
type of clients, they don't even have a website.
They don't have a website because it's not necessary.
Again, if you have a website already, keep it.
If you have a podcast, keep it.
If you already have a channel, keep it
but it is absolutely not necessary to create that
in the first place.
The other thing, in terms of mindset issues
and I get that a lot is, let's step outside here.
Is that some people think oh,
charging money for their services is something bad,
it's something evil and I get it
because there's two types of people
that want to start online coaching.
The people who say I want this to be a business,
I want this to be affording our lifestyle.
By the way, not my car, rental car.
I always rent cars. (laughing)
Whenever I travel, even into my hometown,
always rent nice cars 'cause that's one of the great things
that online coaching can do for you.
If you do it right, it can provide you a lot of freedom.
It could provide you a lot of financial freedom
so you can actually travel around
and you could travel around being fairly comfortable.
And the thing is like I said, some people say
there's two kinds of people that get into online coaching,
the people who only wanna make money
and the people who only wanna help people.
Spoiler alert, neither of them will get success.
Those that only want to help people for free
with a bunch of free content,
they may have a lot of fans
but they can not sustain themselves
and at the end of the day they still
have to suffer through a nine to five job
which is very bitter because you don't have to.
And the people who only want to make money
and they don't care about their potential clients.
Well they might make a little bit of money,
but at the end of the day,
they also can not do it sustainably.
So really a healthy balance is the best
out of my own experience, if I look at my first business,
the dating advice business that I ran
quote unquote very successfully.
Obviously depending on how you look at it
but it made me a very, very good living
for a very long time
and I learned a thing of two about
how to build an online coaching business.
So if you look at that, I think,
if I look at my own experience
the best is like I said a healthy balance
meaning you wanna make sure
that you are making a lot of money
because the more money you're making,
the more you can expand, the more people you can help,
the more spare time you have to help those
that are already clients.
And also, obviously to get more and more people
on board with whatever online coaching you're offering.
And on the other hand also,
you want to care about these people, right?
It's not like oh now they paid,
I don't care about them anymore.
No, it is actually in your own interest,
in your own financial interest
to do the best for your clients
and to make sure they're successful
because a vast majority of your income
will actually be coming from repeat clients.
Meaning from clients that are raging fans of you
that help you, that love you
and thus, like I said, they want to help you
by referring their friends to you
and they're just continuously happy.
If you continuously give them more and more results,
they will obviously stay with you.
They will be easily upsold, if you wanna call it like that
and so on and so forth.
So you have to understand that too.
So what is another big mistake that people are making
when it comes to getting their first clients?
So we've talked about how unimportant it is
to get social media and stuff like that.
Obviously if you have it, it's great.
The other thing is people always thinking about
how can I automate that?
And (chuckles) in today's times,
the internet is full of so many online fake gurus
and stuff like that that are claiming
oh you can make three to five thousand dollars a day,
passive income.
People think about funnel building
and passive income and stuff like that and it's crazy.
It has become this weird hype
that everything has to be passive, et cetera.
But the thing is almost any passive income
that is generated fast by someone who has no
idea about business, how business works,
not understand the basics.
Any sort of passive income won't be passive for very long.
And the passive incomes that actually work
that are actually fully passive,
those are legit long lasting businesses
that take a while to be built.
Why is that so important?
Well, any passive income can only become
truly passive for you if you understand
the language of money, if you will.
If you understand how to build a legit long lasting business
how to acquire clients,
how to think like your potential clients,
how your client avatar how some people call it, right?
How you get your clients, how you make them happy
and then slowly but steadily you generate income
more and more passively.
So if I look at most of our clients
that are stepping more and more into
the passivity type of business,
they have had their fair share
of manual lead acquisition as we call it.
They have gotten there through some hard work,
they've made very good money until that point
and then slowly but steadily we're scaling things up
so they, as a business owner can step back more and more.
So basically how do you then acquire paying clients?
Well in the beginning if you're starting from zero,
the answer is always manual lead acquisition.
By manual lead acquisition I mean,
anything that is not a whack funnel.
Anything that is not a free webinar
or a five dollar ebook, stuff like that.
Anything that is not an info product whatsoever.
These things don't work as well, especially info products.
Info products is something that
I've done for a while as well
but I've just noticed that if you actually coach people
and not just slap hundred hours of videos
into their lap, into their face.
If you actually coach them and you keep them accountable
people get much better results and again,
to get back to what I said earlier,
if they get better results it also means
that they'll be happier
and the retentionality is much higher.
So manual lead generation, that means
nowadays you have access to internet forums,
to certain Facebook groups, to LinkedIn
where you can literally just DM people
that are in your target audience.
You can literally DM them,
you can present them with a solution to their problem.
You can offer them a free consulting call.
You get on that call, you give them some value, right
and then you pitch to them there.
Right there and then you can say
now that you know what you could do
in order to fix your problem,
we can work together over long term,
this is what I charge.
We can do this and this and this.
That may sound a little complicated in the beginning,
but like I said, if you know a couple
processes, the 80/20 right?
The 20% of things that you need to do
and that you need to be aware of
that give you 80% of the results,
then it is actually quite simple.
So again manual lead generation meaning
you gotta find out where your target audience is.
Where do they mingle around online?
Are there certain forums, are there certain Facebook groups?
Are they on LinkedIn.
Depending on what you offer.
And obviously you have to know your target audience.
You have to understand what is their usual problem,
what is the end result that they'd like to have,
what keeps them from getting their results?
And then obviously you just have to reach out to them,
you have to get the foot in the door by a DM basically.
You have to ask them a couple questions
to evaluate are they even your target audience?
Can you even help them?
And then you jump on a call with them
and no you do not need to be this great sales person
that is like a boring salesman.
No, again here if I look at our clients,
some of them, most of them have no experience
whatsoever in sales but you teach them
a couple things that they need to know about sales.
The basics about pitching, objection handling
and being able to really communicate their value properly.
That's all they need to do
and then you can easily make your first four
if not even five figures within a couple weeks.
Again, does that mean that every single one of our clients
is banking five figures passively or anything like that?
No, of course it's still hard work.
Of course you still need to execute right?
You need to implement the things
that were mentoring you through.
You need to get the feedback from us,
you need to apply the feedback and so on and so forth.
So obviously it's not a magic pill.
And I would almost say that it's good
that it's not a magic pill because then you think
that is being presented to you as a magic pill,
most likely is a scam, all right.
So this type of manual lead acquisition in the beginning
ensures that you're setting yourself up
for long term success.
It ensures that you understand business,
that you understand the process of client acquisition.
That you understand the process of keeping a client happy,
of understanding your client, of making sells.
And slowly but steadily from there you can scale it up.
And again like the way that the team and I
have been focusing on is ensuring that
our clients' businesses are getting a solid foundation.
That they can build upon for years and years to come.
And again, once the manual lead gen works,
once you can prove that hey,
when somebody gets on a call with me, I can close them.
Once you can prove that hey,
I know what my target audience needs,
what worries them, what they want to do with their life
and so on and so forth,
once you do these things, now you can step in and you say
let's scale it.
Let's build a brand from that,
let's build a niche brand, a small niche brand from that.
Let's work on ads, paid advertising and so on and so forth.
And slowly but steadily for you as a business owner,
you can step back and you can enjoy the passivity of things.
And that's a really, really great way to do it.
It's much better and much more sustainable
than any other passive income whack business model
that some business gurus out there
are trying to tell you.
And again every time something seems like
it's a little bit of a magic pill
then it's most likely not a magic pill.
Stay on the side of working hard but smart on something.
Stay on the side of working on something
that might take a little longer to build
but at the very least, you're going to end up making money
and you're going to end up building a solid foundation.
That's all I wanted to tell you here
as it's slowly snowing down on me.
This fall is a really wonderful place
once you are in the passive income type,
you can drive around.
I'm going to drive to Vienna now.
Hang out in the city a little bit.
Maybe I'll go snowboarding tomorrow or something like that.
I was yesterday.
I'm really, really tired today.
That's what life can be.
I personally love being out in the winters.
I personally love enjoying my freedom.
It's hard earned, it's earned in a smart way
and that's obviously something that
we're always going for with our clients as well.
So if you say hey, this sounds actually very great
I do want to get my first clients as well.
If you're thinking about starting
your own online coaching business.
Even if you think you have nothing to offer,
don't worry about that.
You can literally jump on a free consultation call.
Either with me directly or with an expert from my team.
I'm going to put a link in the description below.
You can look at that link
and with that link you can book that free consulting call.
The link brings you to a page.
I want you to read what's on that page first
before you book the call, okay?
And then at the bottom of that page,
you can fill out the form,
the application form and book the exact date and time
where you want us to call you.
The call will be for free, okay?
There's no international fees hidden whatsoever
and on that call we'll basically be
looking at your situation, we'll see what things you can do,
what type of niche fits well for you.
And again, even if you don't know what it is
exactly what you want to be doing,
we can analyze your strengths.
We know the market, we know what niche could fit well.
We see if and how exactly we can be of help
of getting you to that goal of building
your own online coaching business
so you can be free and travel the world.
Go skiing if you will and so on and so forth.
If you already have a skill
and you don't know how to monetize it
but you want to monetize it, that call is for you as well.
And obviously if you're making some money already
but you wanna do it more legit,
you want to do it more consistently,
then that call is for you as well.
Again, linked down in the description below.
That being said, see if that link still works
because usually we are being booked fairly fast
with these calls so if the link still works
that means we still have a spot still open.
And other than that, you gotta take action okay?
That's the most meta thing of them all.
You can never get any paid clients
unless you take an action.
Don't procrastinate,
don't think you gotta build a brand first and whatnot.
Or you're not ready.
People who say they are not ready will never be ready.
Okay, you're never gonna feel 100% ready for anything
so I'm gonna sign off now.
Link in the description.
Maybe talk to you very, very soon
and head back into the car.
Thank you so much for watching.
I really appreciate that.
Whoops, NGG.
- Before I joined the Freedom Business Mentoring Program,
I was making about $500 every month.
I didn't know how to sell, my niche wasn't really defined
and I was just targeting a large number of people.
Since going to the program,
they've really helped me to target a specific niche.
And I've got feedback from all the coaches
on how to define that really well.
And then also with the biggest part was selling.
Going through the program
and following the scripts that they provided,
it helped me close seven clients within the first of
the final month of finishing up the program.
And now I'm making between three and a half
to four and a half grand a month, which is awesome.
So really excited about the program.
It's an amazing program.
They lead you step by step so super awesome.
Can't recommend it enough.