if I told you it was possible to get a million subscribers in three months
you'd call me a liar
ONE MILLION
and if somehow I convinced you that it was the truth you may be thinking
this youtuber maybe has the style of
Hi, I'm Elle Mills
or perhaps the storytelling abilities of
Why did you just wave at us with one hand. You usually wave at us with both
It's because my other hand has a cat in it
maybe the cinematography of
What's everybody Peter Mckinnon here and welcome back to another tutorial
Or the production resources similar to...
mom and dad left me in charge well they're gone well you're wrong this is Joana Ceddia
guess where I am right now I'm on the toilet school starts tomorrow
she's a 17 year old Canadian youtuber that films videos with her phone
she's hit a million subscribers within three months and frankly no one can understand it
Joanna's videos are very reminiscent of early YouTuber personalities
where the creator would just sit in front of the camera
express their thoughts or crack a few jokes
what are you doing?
I'm on social blade comm and I'm looking at this girl's profile Joanna Ceddia
She's hit a million subscribers and she's only been on YouTube for 3 months
I've been here for three years
welcome to psych IRL my name is Donna. So you guys informed me that you wanted to
hear about this youtuber named Joana Ceddia and you guys weren't lying when
you said that her growth is really interesting and she's someone to really
watch right now. I don't necessarily mean a watch her content but you guys have to
watch her growth. Her growth really reminds me of early YouTube where it was easier
to grow because the platform was less saturated and so you could upload
whatever you want for a second-generation YouTube it was still
possible but kind of hard and it's kind of universally known if you watch a lot
of how to grow on YouTube or best practices on YouTube videos that you
have to stick with a niche and then grow your following within that niche and
once you have a sustainable following you can upload whatever you want because
you have like true fans within that niche
tip number three when you're
starting from scratch is really understanding that having a
focused niche is a lot more powerful than having a general channel the
reality is if you try and reach everybody you're gonna end up reaching nobody.
but for Joana Ceddia she's uploading whatever she wants and
she's growing she's technically breaking a lot of rules to the YouTube growth system
In my opinion the best way to describe her content is a relatable teen girl
uploading whatever she wants. She's almost the antithesis of every modern
YouTube teenager on this site making her more relatable to the average person
oh my god I look so ugly. Not that there's anything wrong with this style
it's just hard to relate to. Her personality is very unique in that she's
weird in a very good and comedic way she's sarcastic and sort of parodies the
current state of YouTube in a light-hearted way. Her thumbnails sort of
remind me of a meme or something you'd see on snapchat or Instagram stories
she's done videos of her painting and she's actually good. She's done thrift
hauls. Cut her own hair on camera. My mom is going to me. Vlogged. And turned herself
into the Cookie Monster. I wonder if when I apply for a job my employers
are gonna see this what will they think? Her editing style emphasizes every joke.
okay you know what? No negative thoughts. Only positive thoughts. I CAN NOT DO THIS
but the video that hit YouTube's algorithm jackpot was this one
called I DIY'D Emma Chamberlain's new clothing line
hi! During this time Emma Chamberlain had been facing some
controversy with her new clothing line. Many fans claimed that what she was
selling was too overpriced for the quality of merchandise they actually got
to make matters worse the clothing in the ads were pixelated so customers
couldn't quite tell what they were buying the internet exploded with
criticism for Emma Chamberlain every drama channel commentary channel had a
take on the situation and it brought in a lot of views. Joana also shared her
opinion on the drama she did this by recreating some of the items of
Chamberlain's new merchandise for much cheaper.
I look like a yellow orchid. Look at structure.
This is so modern. I would high key go anywhere with this.
The video was entertaining but the growth didn't happen overnight. About a month after she
posted that video she only hit 150 subscribers but soon after the algorithm
began favoring her a video about Emma Chamberlain and wildly promoted it in
just three months Joana had reached 1 million subscribers.
You know what? Don't ever underestimate the punching power of a 17 year old teenager
who weighs a hundred pounds and is 5'4
ok you're gonna need to turn on the Shane Dawson conspiracy theory music right now
because there's a conspiracy going on. Everyone made an Emma
Chamberlain video that was critical of Emma Chamberlain.
Emma may not be a bully
but she is guilty of a far more terrible crime
YOUTUBER MERCH!
Why was it that Joana Ceddia's content. Why was it her content
that hit the algorithm jackpot? How the heck did you get three hundred thousand
subs in less than a week I'm kind of in a little shady deal with YouTube at the
moment so I can't really talk about it. On YouTube there are a lot of new faces
In the early days of YouTube you may remember Shane Dawson, Michael Buckley,
Lisa Nova, Dave Days.
Everyone's a winner. Now we're making that fame. Bonafide hustler making my name.
All I wanna do is And And take your money
Some of those people are still on here but a lot of those people
have disappeared but there seem to be new faces popping up like there
was the British Invasion, O2L, Rebecca Black. What happened to Rebecca Black?
It's Friday Friday. Gotta get down on Friday
Currently I don't know if this is true because I'm not usually on that side of
YouTube but I think the biggest faces are Logan Paul and Jake Paul
Emma Chamberlain, The Dolan twins, James Charles. Hi sisters! But these faces are
usually used to sell whatever YouTube has to offer YouTube movies YouTube
original series and have you noticed that all these creators technically
maybe not Shane Dawson or PewDiePie but they kind of do the same thing and they
have the same style of content the only thing that really separates them is
their personality and so as these creators get older it seems like they're
being replaced by someone younger better-looking and maybe more relatable
to the youth than them what are you trying to say? What I'm
trying to say is I think there were some human intervention. YouTube is looking
for their next star and that star is Joana Ceddia. But if you're boring and
just want to think about it logically maybe the creator and audience grew up
the creator's still making the same type of content but since the audience has
grown up they moved on to something new there have been many conspiracy theories
to how Joana Ceddia has climbed up so fast up the YouTube ladder. She's been
accused of botting views though this has been proven false because if that were
true the top youtubers would most likely end up as people who already come from
wealth. People who have the most money to spend on botting views. This isn't the case.
If you watch my videos before you know that I've tested something similar
out and I'm trying to game the system and you know that it doesn't work also
her view count subscriber count and interaction are pretty consistent with
each other. Sure there was some luck involved but perhaps her popularity is
explained by why people love YouTube in the first place
OWWWW
it's an escape from polished and clearly crafted mainstream entertainment.
Those who love you to want to hear opinions from real individuals.
It creates this just beautiful story
that I did not expect. I thought this might be some sort of
of watered-down weak-willed version of God of War and I found Kratos to be
stronger than ever because you know sometimes weakness can be your strength
as of recent YouTube has become more polished. A lot of what you see is
scripted to simulate reality and its actual purpose is entertainment and
viewcount
though there is nothing inherently wrong with that viewers become bored when the
platform becomes saturated with the same type of content. Viewers do want to see
real relatable people this is what made YouTube in its beginning stages.
With teenagers it's no different. Yes many say that variety content and
becoming a personality on YouTube is over. It is harder to succeed at but it
isn't impossible YouTube isn't like TV where the viewer consumes whatever the
medium feeds them YouTube is a community where there is interaction between the
creator and viewer and viewer and viewer. Joana Ceddia brings this back to YouTube
hey everyone I hope you liked that video one theory that I did forget to include
in the video is the most obvious and probably the one that you should know
about is that Joana Ceddia and Emma Chamberlain do make the same type of
content. Their editing style is similar but one thing that they are
different at is probably their personalities so when Joana made that
video about Emma Chamberlain, she was likely attracting Emma Chamberlain fans
and since they're already so similar they're going to subscribe to her. As
usual I'm gonna do a Q&A on Instagram 24 hours after this video is posted so
follow me there that's the end of the video I'll see you guys next time stay
Stay psyched