hey creators i'm tom from the youtube
product team big changes are coming to
how you manage your channel
i'm here to give you a rundown on some
of the new improvements to the youtube
studio
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you might be wondering why are we making
all these changes well the original
youtube studio classic has been around
for over 10 years and it became really
hard for us to make improvements to
improve your experience
so now the new youtube studio will let
us give you more features faster many of
you may have already been defaulted into
the new youtube studio if you haven't
yet you can get to it by clicking on the
button on the top left corner of classic
and i strongly encourage you to check it
out because this will become
the new prominent
main platform for creators going forward
there's going to be a transition period
so
in the next few months
you'll be able to go to both
but in the long run the new youtube
studio will be the primary place where
we put all of our efforts and all of the
new innovation
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the first thing you see in the new
youtube studio is a dashboard here you
can see a snapshot of what's going on
with your latest video
the latest news from youtube
and your top line analytics for the last
28 days
there's going to be other
new widgets coming one of them is
known issues
which will explain any kind of outages
or any issues that are facing the
platform so
if it's
something that's affecting maybe your
channel or other channels you'll know
what the status is right there
the second thing is
the idea is for you widget now this
one's already in the dashboard as you
can see here it gives you very specific
recommendations
based on your channel's characteristics
so maybe we notice that you haven't used
a feature that channels like you
are using with great success we may
recommend that you check out that
feature
or it could
recommend a creator academy lesson based
on where you are in your growth journey
as a channel so those are some of the
cool things in the dashboard
do check it out i think you'll really
enjoy it
all right well let's jump into the
studio and look at how i manage a
channel okay so the first thing you need
to keep in mind is the way to navigate
it has what we call entity based
navigation and all that means is when
you want to modify the analytics or the
video editing or the captions or
whatever for any specific video
what you need to do is select the video
first because all of these items on the
left hand side here
they're really right now at the channel
level so i'm going to select the video
by just clicking on the video title and
now you'll see the items on the left
have changed so there's analytics editor
comments transcriptions
additional features these are all
related to that specific
video and then when you want to go back
just click on this little back arrow and
now you're back up at the channel level
another cool thing about the youtube
studio is on the video list here you can
make inline edits so notice here i'm
looking at my list of videos
and i can quickly
uh click on the little pencil
and now i can change the
title and the description
without leaving the page i can also
change the visibility settings
uh and monetization settings all from
the video list in line without having to
load a bunch of screens
okay now let's take a look at the
new and improved youtube analytics so
i'm going to click here
and now i'm at the channel level and i'm
seeing the channel analytics
for this
for this account
some things that are really cool are the
way we've organized the reports now are
kind of aligned with the goals of a
creator so you have reach viewers
interest viewers
build an audience earn revenue and then
within each of those we highlight the
top metrics that are most important for
each section
the other thing that's really cool is on
this reach viewers area
is our
impressions report
which will explain to you how many
impressions you got
for your videos
what the click-through rate was for
those impressions and then also how many
unique viewers you got
another thing that you'll notice about
the new youtube studio in analytics is
these insights these are smart headlines
human language descriptions of what's
going on so this has been based on
feedback we got from creators telling us
hey you know these charts and tables are
great but just tell me what's going on
so now we do that
currently this feature is in english
only but we hope to get it out in all
languages soon
when looking at your analytics you can
also change the date range by clicking
on the date picker you can also select a
custom date range
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now you can go deeper by clicking on one
of the cards then a deep dive window
opens
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it allows you to sort the table by the
different metrics
change the charts and even create and
apply groups
the other thing to know is you can click
on the small play icons to see the video
analytics
where the charts are now normalized and
compare the videos performance to other
videos
adjusting their age for a fair
comparison
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so next let's look at the new video
editor i'll click on a video here
then i click editor
and you'll see that
a couple things one is it's a completely
new visual design really really nice
dark mode kind of look
but the most important thing is that the
classic studio used to have editors all
over the place you just have one editor
for end screens another editor for
captions another editor for
blurring another editor for audio
swapping and so on
that was very confusing to use they were
all a little different
now you can do it all in one place and
avoid any edits that collide with each
other
now one thing you'll notice is from time
to time there might be a couple of
features
that you click on and actually takes you
to youtube studio classic
those are features that we're in the
process of building in the new youtube
studio so in the meantime we want to
make sure that you could still get your
job done and access those features
over time we'll replace those links with
links to the native built youtube studio
version of it but in the meantime you'll
have those links to get your job done
okay so that's a quick summary of the
new youtube studio if you have feedback
please give us
comments below
or you can
use the send feedback feature in the
product itself or you can hit us up on
creator insider whatever works for you
in the meantime enjoy the new product
and keep it real
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