While walking around the lake today, I thought, how many creators are stuck trying
to grow their channels because their views and subs are lower than usual. Let me know
in the comments below if you are currently stuck trying to grow a YouTube channel. In this video,
I'll be sharing the top tactics and strategies to grow a YouTube channel in the coming year.
Number one. Define your target audience. Before you start creating your content,
it's important to know who your target audience is. This will help you tailor your content and
messaging to the right people that want to consume your content. One of the best
ways to do this is to look at your YouTube analytics and click on the audience tab,
and you'll be able to see the demographics of your target audience, the age, gender,
country they come from, what other videos they watch, and what other channels they
watch. You can also use the research tab to look for content gaps on your YouTube channel
Number two. Create a consistent schedule. One of the keys to growing a YouTube channel is
to consistently produce and publish new content. Try to determine a schedule that works for you and
stick to it as much as possible. This will help keep your audience engaged and keep coming back
for more. For example, I try to upload a regular video every Tuesday, and then might publish a
short later on on the week. Over the 16 years that I grew my YouTube channel, the key factor
to success was being consistent. One of the best ways to be consistent is to batch script and batch
film your videos so you won't get stressed out trying to keep up with your upload schedule.
Number three, optimize your title and description. Your title plays a crucial role in helping your
video get discovered in the search engines on the YouTube homepage and in suggested videos. It's one
of the first things that people see beside your thumbnail, which I'll discuss later. If you're
just starting out on YouTube or have a small channel, I highly recommend looking for those
search terms that people are entering into the search engines to find your particular niche. If
you rank for those search terms on YouTube and Google, you get a lot of evergreen traffic for
years to come. If you have an established channel, look in YouTube analytics for those search terms
that people are finding your videos via suggestive videos or on YouTube search. Avoid just creating
titles for the search engines, but also try to satisfy the curiosity of your viewers. If you do
that, you'll have success. When you write a video description, try to include your main keywords in
the description because it'll help your videos get found in the search engines. Keep in mind that the
first3lines of your video description is what viewers see while they're watching your video.
Number four. Upload a custom thumbnail image. Your thumbnail is the first thing that people
see when they come across your video in the search engines or on the YouTube homepage. Make sure you
use eye-catching and compelling thumbnail images to entice people to click on your videos. Try to
avoid the mistake of using the same text in your thumbnail as you would in your title.
Instead, try to arouse curiosity in your thumbnail so people are more likely to click on it. Keep in
mind that your title and thumbnail should compliment each other to win the click.
Number five. Engage with your audience. Interacting with your audience is a
crucial part of building a successful YouTube channel. Make sure you reply to comments left
by viewers under your videos and engage with other creators. Another great way to engage
with your target audience is to post to your community tab. You can add polls,
videos, images, and even do image polls. If you currently don't have the community tab
because you're under 500 subscribers, watch the video that I've left in the description
on "how to get the community tab, even if your channel is under 500 subscribers:
Number six. Collaborate with other creators. Collaborating with other
creators helps expose your content to a different audience. It may enable you to
expose your content to their audience and their content to your audience.
Number seven. Utilize video SEO.
Just like traditional optimization, it's important to optimize your videos for the search engines,
particularly if you're just starting out or have a small channel. For example, you can use the free
online site, answerthepublic.com to find the most frequently asked questions in your niche.
Just enter your main keyword in the search box and you'll discover the most frequent
asked questions. You can also install the free Chrome extension TubeBuddy, to find the most
searched words for your niche. I'll place a link to it in the description below this video.
Another thing you can do to help your videos get discovered is to include close captions
on your videos. I'll include a link on how to do this in the description below
this video. Another thing I recommend is to add video chapters in the description
below your video. Often this helps to improve the retention on your videos.
Number eight. Promote your videos. Don't just rely on the YouTube algorithm for your viewers to
discover your videos. Promote your video on social media sites as well as on your email list if you
have one. If you have a Facebook group, promote it on your group and also promote it on your
community tab. Another great way to promote your video is to add it to a playlist containing videos
that are related to the one that they've just watched. You can also promote the next video to
watch by pinning it to the top of your comments. If you use some of these strategies for promotion,
you don't have to rely on the search engines. Keep in mind that one of the highest traffic
sources for YouTube are suggested videos, so if you keep people longer on the video platform,
they're more inclined to binge watch multiple videos in a row.
Number nine. Analyze your Data. YouTube provides a wealth of data on how your videos are performing
in the search engines and suggested videos and elsewhere. Make sure you regularly check your
analytics so you can optimize your future videos. One of the best things to check for is your
audience retention graph and your clickthrough rate. If you get a high audience retention on
your videos, that means people are engaged on your video. If you get a high clickthrough rate,
that means many people are clicking and watching, watching your videos. If you get
dips in your audience retention graph, that means people are leaving or bored with your content.
When you make your next video, try to increase your audience retention and your click through
rate. If you do this, more of your videos will be suggested and recommended by YouTube.
Number 10. Keep learning and experimenting. The YouTube landscape is constantly changing,
so it's important to stay up with the latest trends and best practices. Don't
be afraid to experiment and try new things to see what works for
your YouTube channel. One Small tweak can make a big difference.
I hope these 10 strategies have given you some helpful ideas to
grow your YouTube channel in 2023. Remember, consistency and engagement
is key, so keep producing high quality content and engage with your viewers.
If you want to use YouTube shorts to grow your channel in 2023, watch this video on the screen
right now for "10 killer ways to grow your channel using YouTube shorts". You'll be glad you did.