(upbeat music)
- Social media may seem totally casual
but don't let those emojis fool you.
If you wanna give people heart eyes,
you need a cohesive social media strategy
for building and engaging your audience.
To give you a head start,
we created a really simple
TeamGantt social media strategy template you can use
to form your social media strategy proposal
and get your social media calendar off the ground.
Social media is part art and part science.
Your message matters, of course,
but social media posts will only be effective
if you're posting the right content
on the right channels at the right time and frequency.
That's why it's important
to create a formal social media strategy
before you start tweeting or posting.
A good social media strategy starts
with clearly defined goals.
These may include increasing brand awareness,
boosting social media engagement,
or driving sales or conversions.
Once you've identified your goals,
be sure to lay out your process for reaching them
and determine what metrics will serve
as your measures of success.
A solid social media marketing strategy
goes beyond writing and scheduling social posts
to make sure you reach big picture goals.
Follow these simple steps
to develop a social media strategy for success.
Before launching any social media marketing campaigns,
you need to understand the people
at the other end of your posts.
So research your audience
and build personas your whole team can use
to create compelling social media content
that inspires conversation and conversion.
The good news is you're not starting from square one.
You can gather a ton of insights
by looking at your closest competitors
to see what's working well for them and what's not.
A lack of activity on social networks, for example,
might signal an opportunity for you
to fill a void and gain an advantage.
On screen are some of the things to pay attention to
and take notes on
during your social media competitor analysis.
You know who you wanna reach and what you're up against.
Now, you're ready
to start choosing the social media channels
that make sense for you.
You don't have to be highly active on every channel
to be effective.
Build your social media strategy around the top channels
you know your audience actively engages with.
That way, you don't waste your time spending your wheels
in a social network that doesn't move your strategy forward.
Success can look different across social media channels.
So establish goals for each network
and determine which metrics will help you measure
and track success.
For example, if Twitter's your go-to
for increasing brand awareness and blog traffic,
you might track impressions, clicks, and retweets.
Wanna grow influence and community on LinkedIn?
Comments and shares may be your metrics for success.
Content is the engine that keeps social media going,
but just any content won't do.
Get to know your audience's biggest pain points
and use your experience to speak to their needs
in a unique way.
Evergreen content is the gift that keeps on giving.
So build a library of ready-to-go content
that's always relevant to your audience.
Don't forget to look beyond the written word
and create plenty of visual and video resources too.
You're finally ready
to put your social media marketing strategy into action.
Make sure you're posting scheduled features a good balance
of valuable education and downright fun
with just a dash of self-promotion peppered in.
Once you've scoped out your plan,
create a social media calendar
to keep track of all your tasks.
A social media strategy isn't just a plan
you set and forget.
You've gotta monitor your performance too.
Reporting enables you
to track and analyze overarching trends
in your social media channels
so you can understand how and when your audience engages
with your content.
For example, you might find that long form content
is shared more often.
Certain topics spark lots of conversation
or midday posts skip better engagement.
Pay attention to how your social media reach,
engagement, and conversion metrics correlate to
the content type, timing, and channels of your posts.
These insights will help you make more strategic decisions
as you plan social initiatives moving forward.
Here's how to customize a social media plan
that works for you.
Configuring your social media strategy plan
is as easy as dragging and dropping tasks
or even entire task groups
into their new rightful place.
Click and drag the edges of each task bar
to adjust the task duration.
Organize work into manageable phases with task groups.
This makes your plan easy to scan and quick to reschedule
if the timeline changes.
Simply hover over the task bar in your gantt chart
and click the color block icon
that appears to the right of the task bar
to select a new color.
Collaboration is easy with comments.
Note important information like goals and objectives
right in your project
so everyone's on the same page.
TeamGantt isn't just for gantt charts.
To get an overview of the campaign start and end dates,
simply toggle to the List tab
at the top of your gantt chart.
This view is an especially helpful tool
for reporting on key dates and deadlines.
Ready to build a social media strategy of your own?
We've created a free social media strategy template
for you in TeamGantt
so you can jump right in.
Customizing the template is quick and easy.
Thanks to TeamGantt's drag and drop simplicity.
And since everything's online,
your whole team can collaborate on social strategy
in real time.
And that's it for this video
on our social media strategy plan template.
I hope you found it helpful.
If you did, I'd love it if you could return the favor
and hit the like button,
and don't forget to subscribe to our channel
and turn on notifications
so you don't miss any of our videos.
Thanks for watching. I'll see you next time.