- A really good friend
of mine is starting a YouTube channel,
and the video that you're getting ready
to watch I made for him.
And I figured, you know, hey,
there's a lot of people that watch my videos
that could also benefit from this.
So because of that, I'm also sharing this with you.
Now, of course, for your sake, I went ahead and edited,
you know, some of it, added in little bit of detail
in terms of zooming in on certain things
and stuff like that, but at the end of the day,
this is a pretty raw piece of content
that was intended for someone else.
But I want to give you the opportunity
to see this information as well.
Because you might not have ever had the chance
to sit in and watch somebody make videos
who's been doing it for a long time.
So I wanted to share this information with you
so that you can hopefully learn from it,
so that you can also make better videos
for your audience as well.
So without further buildup,
we're gonna go ahead and jump right into the video
and we're starting right now.
- So the very first thing that I do of course is I make sure
that I set up my lights and I get everything positioned
how I want.
I make sure of course,
that I have my tablet here for any notes
that I might take with the video.
And of course, I make sure that I have my water handy.
And in addition to that,
I also make sure that I have my gray card ready.
And the reason that I use this,
you're gonna see right here in just a second.
But the basic idea with the setup here
is I tried to make sure that things are,
you know, not cluttered.
So because of that, you know,
I have the camera on right now.
And I look in the background to make sure
that there's nothing back there that you know,
is gonna be distracting outside of the things
that I'm intentionally putting back there,
like the words that are on the wall, for example.
And so because of that, I just do a quick check here,
make sure that there's nothing really distracting
going on in the background.
I make sure that I have this.
And then of course I make sure to have my tablet handy
and some water in the addition, because right now,
or in the event,
I should say that I'm gonna be making a lot of content,
which right now I'm getting ready
to batch somewhere between 3 to 5 videos,
depending on how fast I can get through them.
But I also will use these from time to time.
And with these, the whole idea is of course, you know,
I'll have these and it kind of coats my throat and,
and just kind of keeps me going without me getting hoarse
or anything like that when I'm making the content.
So step number one of course is to make sure
that I get enough sample of the room sound.
And while I'm doing that,
I also make sure that I get this.
And the reason that I do that is because
this right here helps me set the white point of the video.
It helps me make sure that the white balance
is dialed in on the right way
or for the guard who edits a lot of these videos.
It also helps him do that same exact thing.
And the reason that I sit here in silence,
what you're getting ready to see you in a second,
the reason that I do that is because
by sitting here in silence and holding this up,
he can sample that color.
He can do any type of, you know,
color grading on me or the rest of the room
that he would like.
And in addition to that,
it also gives us quiet
and that quiet helps us understand
or helps the software understand
what noise sounds like in the room without me talking.
So when we go to actually sample that noise out,
cause I have an air conditioner running right up here.
So when we go to sample that noise out,
the software actually knows the frequencies to sample out.
So here we go.
This video is about how to use the community tab on YouTube.
Okay.
That's it for that part.
Now with that, the reason that I say this video is about,
you know, how to use the community tab on YouTube.
In this example,
the reason that I do that is because
when I am doing these in batch,
this helps keep everything organized because,
you know, I pass all of this stuff onto the guard.
Some of that I'll do myself,
but some of it might not get edited for, you know,
a week or 2 weeks or whatever the thing happens to be.
So because of that,
making sure that I make that note helps me ensure that,
you know, the right things
are going with the right content as it's being made.
Plus this also helps identify what it is
that I'm saying here, what this video is about,
along with what it is that's in the content schedule.
So then that also helps make everything organized in terms
of the listing of the content schedule,
how things are listed inside of Dropbox
when we actually upload everything.
And then of course, you know,
what's actually happening in the video.
Next, we record the hook.
Now when it comes to the hook,
I write this down word for word.
And the reason that I write this down word for word
is because the hook is arguably
the most important part of the video.
Because if you can't grab somebody's attention,
when the video first starts, then they're not going to,
you know, watch that video for a longer period of time.
So because of that, I write this part down word for word,
and some things that I'm thinking about when I write
that part down, cause I'm thinking about, okay,
with the title of this video, with a thumbnail, this video,
what type of expectation is that gonna build
for that person that's gonna click on this
and then once they click on this,
what can I say to them to help reinforce
what they clicked on.
But also help build on that value
that they expect to get out of this particular video.
So you're gonna see that in action right here.
So YouTube reduced.
I also got to make sure that I'm framed correctly.
So YouTube reduced the requirements
for the community tab from a thousand down to 500,
which is awesome for new content creators.
Nope, that was wrong.
YouTube reduce.
YouTube reduced the.
YouTube reduced.
YouTube reduced the.
YouTube reduced the requirements.
YouTube reduced the requirement
It's a tongue twister.
And you can see here how we're having to say
that like a bunch of times in order to get it right.
YouTube reduced the requirements on the community tab
from a thousand down to 500.
And this is going into effect in the next handful of days,
or depending on when you're watching this video,
it might already be available now.
So that's the first part of the hook, but I'm still going.
Okay.
So the next thing that I'm doing in part as part of the hook
is I'm saying here, if you're trying to get monetized,
you're gonna wanna watch this because I'm gonna tell you
how to use it, to increase your view counts.
So, and then I have some other things
that I say after that, but the idea there is, again,
I'm thinking of the person that's going to be coming into
this based on what it is that I'm talking about.
So here I'm talking about that requirement being dropped,
the community feed, being available.
So new content creators are gonna be the ones
that are coming into this.
And a lot of those new content creators,
if they don't have a thousand subscribers yet,
if they don't have that 4,000 hours of watch time,
then in that case, they're trying to get monetized.
So in that situation,
this helps me communicate to them
that this video is going to help them through
these very specific things that they
are trying to accomplish.
Right?
So I'm making it about them.
And none of this has anything to do with me.
It's about them.
And the thing that I think will help them
want to keep watching this video
for a longer period of time.
If you are trying to get monetized,
you definitely wanna watch this
because I'm gonna be talking to you about
how you can use the community tab to
get more views on your videos,
how to get more watch time and
how to create a stronger community
just by using your community tab.
And we're starting.
And we're starting right now.
So for me, I use that as a segue of sorts
where I say the starting right now.
It's just kind of like a, a bridge,
like a verbal bridge between like,
hey, this is what it is that I'm telling you,
you're gonna get into this video to like, okay,
now the video is actually getting started
and you're getting ready to get the information
that you came in here for.
Okay, this is gonna be B roll on the screen,
this whole part.
I wanna thank Mark Sidebottom Crafts for asking
this question about the community tab
so I could make a video about it.
I wanna thank Mark s.
I wanna thank.
And really quick I wanna thank Mark Sidebottom Crafts
for actually asking this question about the community tab.
So I can make this video about it.
First.
(clears throat)
First, let's talk about the different ways
that you can use your community tab.
First, let's talk about different ways
that you can use your community tab.
They have a polls function, and with that polls function,
you can use it to run polls on your community tab
for your community.
So for example, let's say that you just wanna ask everybody,
you know, if they drink caffeinated coffee
or decaffeinated coffee.
Okay. So the next thing I do,
because I noticed that I screwed up there.
So now I have to go back and play
and see how I actually started this clip.
Then I hit play.
So I started it with, they have a polls function,
which means that I'm picking it up again
with they have a polls function.
They have a polls function.
They have a polls function that will let you
ask your community questions.
So for example, if you wanna find out,
if people drink more caffeinated coffee
than decaffeinated coffee,
then you can use your polls for that.
But a better way to use it.
But, a better way to use it, is to use it,
to ask questions to your audience
that will help you, understand them better.
For example.
So since I said, for example, in this part, isn't,
it's not in the actual list.
I just say, for example, dot, dot, dot.
So I can fill in the example of natural language here.
So for example.
For example.
Nope, cause I said it for example.
So you can use it to ask them if they prefer for you.
You can use it to ask your viewers if they prefer you
to upload it on a Wednesday or a Friday?
You can use it to ask your viewers
which title that they would be most likely
to click on the most.
You can even use it to get the response
from the people that will participate
of if they prefer your live streams better
or if they prefer your video on demand content better.
Nope.
You can also use it to ask your community
if they prefer your live streams more
or your shorts more, or your normal videos more.
Another feature.
Another feature that you can use
inside of your community posts.
Another feature that you can use
inside of your community tab is just
actually writing out questions to your viewers.
Now, this is a great way to get video ideas
from viewers to really dig into the nuance
of the people that are watching your content.
Here's what I mean.
So as I'm recording this,
because I'm recording it in clips,
you can see how I, how I try when possible.
I try to set up each clip after the other.
So like I just ended that one, right?
Like the first one I'm like, you know, for example,
and then that kind of builds that bridge to
where as soon as I hop into another clip,
then I'm picking up that example.
That's a great way to transition into B roll as well.
Now, another thing that I just did here is I will say,
you know, here's what I mean.
And then same exact thing applies.
So here's what I mean.
Pretty much saying, for example, it's the same thing,
but I'm saying, you know, here's what I mean.
And then that's setting up the next clip that's coming.
And as this is all being edited together,
I already know because I create for the edit.
So what I already know is
that as this is being put together,
it just makes for a really smooth flow of editing,
as well as somebody that's watching the contents it's self.
Of course the obvious thing is to simply
ask your viewers what type of videos
that they would like you to make.
However, you can also go a lot further
with this by asking very specific questions.
Like what do you like to do after you work every day?
Or what time of day do you typically wake up?
Things like that so that you can start
to really fine tune what it is
that you're doing with your content based around
the understanding that you get from the people
that are responding to those.
Okay, now I gotta start over.
So because of that, I know here
that I ended before on the "here's what I mean", right?
So now I have to come back in on that again.
So here's what I mean.
When you're using this questions feature here's the thing
that you can do.
When you're using this questions.
When you're using the post feature, what you can do there.
When you're using the post feature,
you can simply ask people.
When you're using the post feature,
you can simply ask people, you know, what type of.
When you're using the post feature,
you can simply ask people which video.
When you're using the post feature,
you can simply ask people what video
do I not have on my channel
that you would like me to make?
And by doing that, you're going to create a huge list
of video ideas from the people that are interacting
with your content.
In addition to that.
Right?
So what I did is I taper it off, right?
That are interacting with your content
and then I tapered off
and then I'm gonna bring it back in,
and say in addition to that, right?
So I'm bringing it low and I'm in addition to that
and I'm bringing it back up, right?
In terms of my tone.
In addition to that, you can also ask
other questions.
In addition to that,
you can also ask a very specific questions
that might cause your viewers
to click on your content more.
For example, you'll see right here
that I made a community post,
where I asked you, if you prefer to be called a YouTuber,
or if you prefer to be called a content creator?
Knowing now that you prefer to be a.
knowing now that you prefer.
And I'm restarting that one too.
In addition to that, you can also ask very,
In addition to that,
you can also ask very specific questions
to your audience that will help you learn
how to get them to click on what it is
that you're doing more.
For example, I recently ran a community post question
where I asked people if they identified more as a YouTuber,
or if they identified more as a content creator?
And a lot more people identified as content creators,
which makes me think, okay,
well maybe I'm gonna start testing some
of this content creator language in my titles.
To see if people will actually respond to that better.
And so there, since I said respond to that better,
that's not really a great tone in terms of finalizing it.
So what I'm going to do is,
I'm going to do is actually close that down.
In other words, I'm using that as a tool
to help me understand what you identify as,
so that I can better connect with you
when I'm publishing my content.
Another option that you have is of course,
posting images, your community feed.
(fast forward squeaks)
You happen to be working on with that particular.
(phone notification ring)
Also make sure that you turn off your phone.
You got to put it on silence.
Okay, so now I'm starting
this one new with the another option,
is that you have is the images.
Another.
Another feature that you have with the community tab
is the ability to post images.
Now, when it comes to posting images,
some things that you wanna make sure
that you're thinking about are.
And you can see how this whole thing
kind of morphs as we go along.
Right?
Cause I have my notes, but then on,
as we're here on the fly, I'm like, eh,
I could actually do this in a little bit different way.
Now I gotta read what I said, because I'm talking to you.
I need to see what I said because I'm doing that one too.
So let's see what we got here.
Does the image that I'm getting ready to post.
Is the image that I'm getting ready to post something
that the community at large
would actually find interesting.
If, the answer is yes, you're good to go.
Does this image that I'm getting ready to post
in the community feed, help people get excited
about a video that I'm getting ready to publish
so that I'll be publishing in the near future.
If the answer is yes, then you're good to go.
Does this image and the story that I write
around this image, help people get to know me
and connect with me a little bit better.
If the answer is yes, then you're good to go.
But at the answer is no.
But, if you're going through that check
and you're like, no, it actually doesn't do that.
Or it doesn't do that.
Then in that case, you wanna make sure.
No.
But if you are thinking of posting an image
and you're like, yeah,
it actually doesn't fit into any of those categories.
Then in that case, maybe you wanna reconsider,
or you just wanna define your own purpose
for that particular post.
Because a really important thing, a quick side tip here,
a really important thing about YouTube.
Is, you wanna make sure
that you're being intentional
about everything that you're doing.
Including using the community feed.
Including how and when you're using the community feed.
Okay.
Now let's get into the views
and watch time and monetization stuff.
Okay, now let's get into the views,
watch time and the monetization stuff.
First, you can increase.
First, you can.
(fast ward squeak)
Okay.
So this part right here is scripted
because I know that it's gonna be B roll.
And I know that I'm just gonna be voiceover in this part.
Okay.
So this, this is gonna have B roll on top of it.
So I'm just reading this right here.
For example, if you look at this screenshot.
No, I think I said, for example before.
If you look at this screenshot,
you're gonna see Roberto Blake
has driven an extra 2,408 views
to my videos over the last 90 days,
just by sharing a few videos in his community tab.
(fast forward squeak)
For example.
For example, what you're looking at.
For example, what you're looking at
on the screen right now is
where I share Daniel Batal's video
about setting up a merchant store using spread shop.
(fast forward squeaks)
Hey man.
So when I was recording this,
I forgot to mention a very important part here
at the very end of the recording process.
So basically when you get somebody
to the very end of your video.
It's really important to make sure
that you get those people to click on another video.
And the reason for that is
because YouTube absolutely loves it
because it shows that they not only enjoyed
that one piece of content.
But now they're gonna explore
and watch more videos from you, which is great.
So because of that, it's a really good idea to try
to sell the viewer on the video that they should watch next.
So the part that you're watching me
do right here in a second.
That is the setup process to build up
why somebody should watch that next video.
Here's that part.
Now YouTube also has a bunch of other features.
Now YouTube also has.
Now YouTube also.
Now YouTube also has.
Now YouTube also has a bunch of other features
that will help you get more views
and other interactions with your YouTube channel.
I just recently made a video about it.
You can click into that video right here,
so you can make sure that you're using those as well.
So you can go ahead and click into that now.
Thank you so much for watching.
I'll see you next time.
So that's pretty much the process.
So as we're going through that list,
I just go through and I record a clip
and then I shut it down.
Then I record a clip and then I shut it down.
And I just repeat that process over and over and over again,
for as long as it takes to get through the video
that I'm making.
If you enjoyed this and you wanna see
the entire 10 step process to making a YouTube video,
click into this video right here right now.
Thank you so much for watching.
I'll see you next.