Hi. my name is Derek Johnson with tatango.com.
Today, I'm going to show you how to calculate how many MPS, messages per second, you need
for your text message marketing campaign.
Now, MPS stands for messages per second and essentially, it's how fast a software provider,
a text message marketing software provider, can send text messages.
Now, if you have 100 or a couple thousand subscribers most likely MPS really doesn't
matter because the messages are gonna go out in a couple of minutes.
Now, if you have hundreds of thousands of subscribers or even millions of subscribers,
MPS can be the difference between sending out a message in an hour or three days.
You can see if you're a business, three days most likely will not work.
So it's essential that you know what MPS you need from a software provider.
Luckily, we have a free tool calculator that you can calculate the MPS.
To access this calculator, go to tatango.com, then click resources up here.
Tatango has a bunch of resources.
Your shortcode directory, all these are free to lookbooks, TCPA compliance videos, case
studies.
What we're looking for here is the messaging calculators.
Click on that and there are two different calculators.
One is a time to send calculator and one is a required MPS calculator.
The required MPS calculator is the one we're gonna focus on today.
The time to send calculator is if you know the MPS already, the one that the software
provider is offering, and you know your list size, you click calculate, and you can see
how long it will take to send the message.
In this case, a million subscribers, 40 MPS will be about seven hours to send a message.
Now, on the right-hand side here, you have the required MPS calculator.
So this is going to be what you require from an SMS software provider.
So either you know how many subscribers you currently have or you're projecting into the
future.
So, let's say somebody has three million subscribers and let's say they're okay.
The brand is okay with taking three hours to send to three million subscribers.
So, that will be 180 minutes and that is an MPS, essentially, required MPS of 277.
So that is what the brand would take around and ask software providers, "Hey, can you
offer me at least 277 MPS because I need my messages to go out in less than three hours
or 180 minutes?"
This is a great calculator because you can really play around with things.
You can go, "Okay.
What if I have a million subscribers, but I'm okay.
I'm okay here with, you know, let's say, 420 minutes."
Well, now, I only need a software provider that offers about 40 MPS. 40 messages per
second.
So, it's a really great tool to figure out what is the required MPS before going around
and shopping for a text message marketing software provider.
This will give you a lot of information.
Light, it compares apples to apples.
Once you know that the software provider can offer you the MPS that you need, then you
can start looking at features and functionality and how you like the software and the team,
but really, as you can see here, let's say we needed to send this message out in 60 minutes.
277 MPS if a software provider can't offer that, no matter how many features and functionality
they have, the message is just not gonna be sent fast enough.
So, great tool to use when shopping for a text message marketing software provider,
if you wanna access it, go to tatango.com.
Again, it's a free resource.
Click resources, and then go down the middle-ish area, and click messaging calculators.
And there'll be two different calculators that we offer for free here.
Anybody can use it, Tatango clients or non-Tatango clients.
We don't care.
It's a great tool just for the industry to have.
Again, my name is Derek Johnson with tatango.com.
And this is how to use the required MPS calculator offered by Tatango.com.