- Yep. You heard it here first.
I'll be trying to make $100,000 business using TikTok.
Now you must be wondering Jatz,
is it even possible to sell on TikTok?
Well, of course it's 2022 and TikTok has just released
its own TikTok shop, similar to Amazon Seller Central.
Finally is the perfect opportunity
for small businesses to get started selling,
as TikTok is fresh and new.
Just like how most people took advantage
of Amazon in the early days
and have made a fortune off it.
Hey guys, it's Jatz, and this video is sponsored by TikTok.
They're challenging me to build a $100,000 business
using TikTok shop, which is very similar
to Amazon Seller Central, but way more advanced as they say.
So I'll be testing out by launching my own product
and giving you guys an honest review
of whether it's worth it or not.
I mean, I started my social media journey through TikTok
where I managed to gain
over a million followers organically.
So, this might work.
Also in this video, I'll be getting on a call
with a successful to seller.
Who's going to give me juicy insights
on how I can reach that a 100k mark.
And don't worry I'll be taking you on this entire journey.
And in return all you have to do is just hit
that subscribe button, and like the video
as it'll support my channel a lot.
So the biggest question most people here have
is why sell on TikTok?
Well, it's mainly because of the influence short form
of content has had over the years.
Everyone is using TikTok from the toilet seats,
their work break.
Anywhere you see people always scrolling on TikTok.
It has a total of 1 billion active users.
Yeah. So if you're a small business owner, it's perfect.
As with the power of TikTok algorithms, you can reach
to a much larger audience than any other platforms.
Now let me quickly explain what is TikTok Shop.
I'm sure you've seen many TikTok videos like this.
No, not this one. Like this.
- Happy Wednesday.
Guess what I got!
- Yeah, this is TikTok's new TikTok Shop,
which allows businesses to sell their products on videos.
Let me explain the process
of how they actually sell directly to customers.
Firstly, you're to set up your TikTok Shop.
Once you set the shop, you'll simply need to have a product
and list the product onto the shop.
And then you're simply going to go ahead
and create content around that product.
Let's take this toy for example.
If I'm selling this toy, all I'm going to do
is simply make videos around this,
of how I'm gifting this to my girlfriend
or something which can go viral.
And whenever people say I wanna buy it
they can simply see that small button saying buy,
and they will simply check out and you go and order.
Once you receive the order, all you have to do is pack it
and stick the label of the address
and send that off to the customer.
It's literally as simple as that.
Now what I'm gonna do is jump on a call
with the successful business owner on TikTok
and get tips which can help me and help you guys
if you' going to start selling on TikTok.
All right guys, so I've got Yasmina on the call
and she has been selling on TikTok for a while now.
And she is actually is already
running a successful business.
Firstly, I just wanna ask Yasmina,
how did you get started or like your journey on TikTok?
How was it?
- So my journey started, I would say in December.
So, December 2021.
So not too long ago, I would say about five months.
So five or six months ago now I started using TikTok
at myself just as a user.
And then I noticed that other businesses were
on the TikTok app.
The videos were performing quite well.
I was quite impressed by the algorithm,
how the algorithm worked even when I would
post my own videos.
And then that's when I got introduced.
No, I changed my, sorry, my account to a business account.
And then that's when I started to receive some emails
from TikTok, introduced me to the TikTok Shop
and the TikTok seller profile.
So to say, yeah.
- How, how is the process?
So, from the marketing, so how do you start
and how do, how does it end?
- So in terms of the marketing that's mainly done during,
so it is mainly done with videos.
So TikTok videos.
So you market the things that you sell.
So just usual content videos, lifestyle videos,
things like that.
That that's really effective when making TikTok videos,
you can use a serious voice to catch
people's attention about your product and so forth.
And then from then, that's where it starts
with the content marketing.
And then that's where you gain the audience.
And then it kind of flourishes from that point,
once you gain your audience.
- Okay. And once you receive the order,
then you just go ahead and fulfill the order.
Right? I'm assuming.
I'm trying out myself.
So people like me getting started first
have you got any tips or any
any hidden tips which you learned along your journey
of this five months, which could benefit us?
- Yeah, sure. I would say, kind of mimic,
so to say, but put your own twist
on what you see already successfully working.
And by successfully, I mean, like in terms
of content videos, you will see it by the views,
by the comments, by the interactions.
It's always great to start your videos
about great hook and then a call to action at the very end.
And then on top of that
whether you decide to then use the live function,
that is really helpful.
One thing about TikTok I really, really like
is the ability to connect with your customers
directly on the line.
Absolutely love that.
They love the fact that they can talk
to somebody in the team, the founder, whoever it may be.
I think that's a massive advantage to businesses.
If you're not like, some people are a bit hesitant,
scared to go onto the TikTok live.
It's never good at the beginning, but then after a while,
like, you know, you've live streamed before.
- Yeah.
So how has TikTok Seller Central
helped you grow your business?
How much has it, how has it helped?
- It's been transformational really, to be honest, I think
at the very beginning, I was mainly using Facebook
and Instagram to market and we was doing a lot
of face to face marketing as well, like popup shops
and things like that.
However, I think where those platforms have been around
so long, they're extremely saturated.
They don't have the support that TikTok offers
on their platform in terms of just having
a TikTok manager to help you along the way.
And yeah, it's just transformed it by
I would probably say about a 100%.
- Thank you once again for for joining Yasmina.
- You're more than welcome.
Thank you. Thank you as well.
- Yeah, take care.
- Take care, see you. Bye.
- Bye bye.
- So from this call, I definitely learned
a lot from Yasmina, but the two biggest takeaways where
one, was the thing which she said about the live streams
how you can connect with your customers.
And that's a really important factor when it comes
to selling something.
If a customer's able to talk with the founder
or the person selling the product,
they really feel that they have that connection.
And it does increase the brand loyalty
and the trust which the customer
has in your product and your business.
The second was being able to create the demand on TikTok.
Now, on other platforms, or basically the norm
of how business works is that first you find a product
which has demand and then you sell it.
However, on TikTok you can simply get a product
create the demand by simply promoting products.
And then once the demand's high,
you simply sell the product.
That's all you do.
Also, if you do wanna check out Yasmina's TikTok, Instagram,
or all her social medias,
then I'll leave it down in the description
and you can simply click and go check.
Now that we know how the business model works,
let's set up our own TikTok shop,
because without that, we can't do anything.
So the first thing you need to do
is go to TikTok Seller Central via Google
or using the link in the description.
Now, if you use the link in the description
you'll get a £100 ad coupon
which will be very useful.
And I will explain more on that later in this video.
Once I'm on that, I'm simply going to create an account
'cause I can sign up with phone and email,
or I can sign up with a TikTok account.
Now, me being smart.
I already obviously have a TikTok account
since last year for this brand, which I wanted to create.
So I'm simply going to sign
up with that brand and carry on the process.
So I'm gonna authorize that email account.
Okay. So I authorize now let me put my phone number.
All right, so it says your TikTok shop account has been
registered successfully.
And now I can start selling.
Because I'm in the United Kingdom.
I will continue with United Kingdom site.
But if I was in a different country, like the U.S.,
it's only available in the UK at the moment.
So, unfortunately you can't switch the country.
But, I'm gonna start selling.
And this is how the page or the homepage or the dashboard,
if you would like to call it,
of TikTok Seller Central shop looks.
It looks pretty similar to how it looks,
for me, on Amazon FBA or Amazon seller Central.
But, the first thing I'm gonna do right now
is verify my documents.
So I'm gonna go ahead and upload my individual passport,
or I can choose the driving license.
I'm just gonna choose the driving license
as I have a copy of it on my phone,
and then we should be good.
I think that's the main information I need to provide.
So I'll quickly do that,
and come back to you guys in a second.
All right, so it's been few hours since
we uploaded the documents
and the documents have been verified
and I've just jumped back onto continuing the process.
And the second step in step one is to upload a product.
And before uploading the product, I cannot do anything.
All right, so the first thing I need to do
is add a shipping template.
Cool. So I've added the shipping name
just U.K. shipping, and for weight maximum weight
which I can ship is 30 gauges.
I'm gonna add 30, and I wanna keep my shipping free.
So I'm just gonna put zero in the cost for both
of these options and just continue for the product name.
I'm just gonna put the product name
which I'm going to sell.
And it comes under a category of
I would say beauty and personal care.
Now on the brand, you can add a brand if you wish to
but you need to be a trademarked owner of the brand.
If you are not, then unfortunately you won't be able to.
Which is the reason why I'm gonna leave it as no brand,
and the number of batteries on this product, there's zero.
So I don't need to worry.
And now I'm gonna add the images of this product,
which I will do quickly.
And here I'm gonna add a product description
of what the product is quickly.
And there's a video section where you can upload
a video of the product.
This will increase your sales
because customers are able to see their product properly.
And if I continue, if you have variations
for the product for this product, I don't have any,
but if you have color variations or specification variations
such as the size, you can always add that here.
And for the shipping,
how much does this weigh for my product?
This weighs around 20 grams.
All right, so now, as you can see,
when I go on the managed products
I am able to see the product itself
and I'm able to see that the status is suspended
which means, obviously, it's being reviewed.
And until it's not completed reviewing
I won't be able to sell it.
However, under products, now there is more stuff
such as managed orders.
Now, once I have started receiving orders for the product
I will see all the orders come through here
and I'm able to batch ship them directly from here.
Or I can simply go under shipping,
and click on batch shipping.
And it will take me to here as well.
Now I'm gonna go in detail in the part two of this video,
which will be coming out very soon as well.
However, if I wanna do product discounts or flash deals,
I'm able to do all of that from here.
And if I wanna do any data overview
or see how things are going,
if I'm using any creators to sell a product,
I can see all of that here.
Now the best thing about visual data
is that if you're planning to run ads
for your products and you know that age group
between 30 to 40 is buying your product the most,
then when running ads, you can simply put down
that you don't want your products
to be shown to people over the age of 40.
This way, you're gonna save a lot money
and your cost per click or cost per purchase
it's gonna be a lot lower.
Now, if you did, or do use the link
in the description to sign up,
you would've got a £100 ad voucher,
which you can use here to boost your videos
and reach more people and make more sales.
So the product which I uploaded has been verified
and now I'll be having a call with my account manager.
Who's been linked with my account
and she'll be helping me to get my first sale.
A few moments later.
Alright, so I just finished the call with Bronte,
who's my account manager.
And she gave me a lot of tips
on how I can succeed on TikTok Seller Central,
especially telling me which categories to choose,
and which products to actually sell
because she literally has all the data
about what's happening on the backend.
Now, now she did tell me
that the beauty category does the most sales.
However, the last time I tried beauty products,
look, I'm not a model here, we've got a bloody...
Let's just say it didn't go well.
So I'm not entering that market.
But she did tell me to use the academy page the most
as you can see right here, which basically
gives you an overview of how everything works.
So if I do need help with anything specifically,
I can go on these videos and watch anything I want.
She also told me that TikTok is literally,
TikTok Seller Central is a new platform.
So if I want any certain change
they will actually listen to it and implement it.
And all of those changes will come
under the sections of announcements.
The next thing which I loved
about this was the mission section.
This is where TikTok rewards the seller
for basically completing each task.
And by rewards, it could be literally
giving a studio to take pictures for your products
or even doing lives or even a bonus of money.
And she also told me which products I can sell,
and which products I cannot sell because on take TikTok
you can't sell everything.
So now I won't be losing up money on ordering products
which I can't even sell.
And I asked her, what type of products should I sell?
And she just said that the best product you can sell
is a product which resonates with your audience
and is authentic.
And that's why I feel like going back
to my passion project is something which
I feel like is authentic and will resonate
with a lot of people because it's a product
which can be used in your daily lives.
Now, although I have an idea of what type
of product I wanna sell, what I'm gonna do is actually
get onto TikTok and see other competitors doing
the same type of product or the niche,
and see what I can do better for my product.
Because that's the best way you can create a product
is by simply finding what's missing
in the current market and adding it to your product.
And just like Yasmina said
is that get inspired by other people's product,
or even the way they market a product.
All right, so in this video,
I simply went to what a TikTok shop is.
By the next video, I'll be literally going
from designing the product to ordering the product,
to even doing everything I mentioned in this video
like doing product campaign and everything basically.
I'll even show you guys how to ship a product.
So, make sure you stay tuned for that video
and leave a subscribe and turn that little bell on,
so you don't miss that video.
However, if you did enjoy this video, just please
leave a like, and I'll see you in the next video.
Take care, have an amazing day and peace.