Branding your stream.
What does that actually mean?
So many new streamers believe that branding is just related to your overlays,
which that is a part of your branding, but that's not really what defines your brand.
So today I want to talk about what truly branding your stream really signifies.
And why branding your stream the right way and doing the right
things to brand your stream.
It's what's gonna ultimately go ahead and give you the success
that you're looking for long term.
So branding as a whole is, like I said, overlays is a part of it, but
branding comes down to your logo.
Comes down to the things that you do on your stream comes down
to how you show up on stream.
Like take, take a look for example, right.
I always show up with a Curry shirt, that's a part of my branding.
When you look at my stream, you see the Curry stream experience.
So.
Your branding goes all the way down to your creation story, like
that's even part of your branding.
What is the story of your stream?
What is the story of your brand?
That you can go ahead and relate with people and share that with people so
they can go ahead and connect with you.
So you see your branding goes beyond just graphics and designs.
It's everything that you stand for, everything that you believe in, right.
Your branding also comes down to like your creeds and your icons,
so those are the things that you say frequently all the
time, for me, it's together.
We all can thrive.
What are some of the icons that you normally see?
That's gonna be like your logo.
It's gonna be kind of your elements that you utilize it.
Yeah, icons can be things inside of your stream, it can be that background.
It can be a action figure.
It can be a picture that you're always relating to.
These are all things that correlate with your brand.
And when you start realizing that it's a part of your brand, you can
start intentionally incorporating those things into your stream.
Right.
Then like, what else is part of your brand?
Who is the viewer that you're trying to attract.
That's a part of branding your stream, it's understanding like
my stream stands for this and this is what my brand is about.
So when you can relate that to a viewer, they're gonna be able to understand
exactly what it is that you offer.
What is your stream about, what is your channel about what is your content about.
That's them understanding who your brand is, right.
When you think about Nike, what's the first thing that comes to mind.
Right.
They make shoes, when you think about apple, what's the
first thing you think of, right.
They make computers, they make, you know, cell phones.
So when, when you think about Tesla, what do they make?
Yeah.
They make, they make cars.
Right.
And it goes beyond that.
But at the end of the day, your brand is also what it is that you stand for.
Right.
Your brand is also who you are as a person who is the leader
within, inside of your brand.
Right.
And like I said, over and over again, your brand is not just your overlays.
It goes beyond that.
When you think about apple, when you think about Microsoft, when you think about.
Xbox right.
It, their, their branding is not just their logo, their colors, their branding
is everything that they do, what they stand for, what they showcase, how
they show up in content, what kind of content they're creating, they're
consistent in the things that they do.
And that's what turns into a brand, a brand is something that people
come to familiarize themselves.
And recognized at a first glance.
So when somebody looks at the Curry stream experience, like, do they
know right at the gate, what this is gonna be about when they look at my
YouTube channel, do they know what it is that they're gonna be about?
Right.
Do they understand what it is that my brand stands for, what it's trying
to accomplish and what is the value that it's gonna bring to the people
who are tuning into your content.
Right.
And that comes down to one of the biggest aspects of your branding.
And that's gonna be your value proposition.
Your value proposition is literally that one sentence that you can tell
people exactly what you're about, what your stream's about, what your brand's
about, everything that you're doing.
You can explain it in one line, what it is that I do.
I help gaming content creators, learn how to go ahead and build their
community and generate an income online so they can go ahead and go full
time doing what it is that they love.
Simple, right.
You can really, really quickly capture what it is that I'm trying to do
and what I'm trying to focus on.
So, I constantly see branding, branding, make your stream, look professional, make
your stream look, professional branding.
And I talk about this all the time.
But that's not just branding alone.
Having overlays is important.
That's a part of your brand.
It's a part of you being consistent in your delivery and how you're showing up.
So that way you're doing your overlays, you're doing those
kind of graphics so that people can recognize you when they see.
Everywhere else.
Right.
So if you use a color scheme, like for me, I've used sometimes
white and black and red.
So when I'm on social media, I should try to utilize those same colors.
So that people can start recognizing those elements that you see there.
So, and this is everything, a lot of, all this stuff from your content creation,
from your creeds and your icons to understanding your perfect viewer, to
like your rituals and sacred words, and like knowing that non-believers in the
leader and understanding your value pro.
And this is something that I go 100% into stream branding foundations.
And you can definitely go ahead and enroll in, in S M S U, where you'll be
able to learn the actual foundations of branding, your actual stream,
not as just your stream itself, but branding yourself as a creator.
So that way you can establish yourself.
People can recognize you.
Brands can recognize.
And you can start building something that's more fruitful and more sustainable.
Along with that, there's free guides in the description of the video.
I have a free guide where you can learn the 10 skills that you need to develop
as a streamer to be able to grow.
Because it's just more than just hitting the goal live button.
There's multiple skills that you need to develop not only to succeed
as a streamer, but to succeed online as a content creator.
So that that free guide is in the description of the.
For you as well as a free seven day training, where I teach you how
to actually utilize YouTube, to be able to grow as a streamer, to be
able to start growing your content.
Those are all free resources that are available for you.
But with that being said, you are branding.
Like I said, it's super important to who you are as a streamer
to who you are as a creator and what you do when on this journey.