- My favorite keyword research strategy.
Want to know how I find keywords
that bring me tons of traffic?
It's maybe the most important part
of nailing your SEO strategy.
68% of online activity starts with a query
in a search engine like Google or Bing.
Identifying the right word to include
in your content is essential.
And according to Ubersuggest 89% of the keywords
get only 10 monthly searches or fewer.
And according to Atrex,
only 0.16% of the most popular keywords are responsible
for 60% of all searches.
What does that tell you?
If you want your keywords to actually show up
in your audience searches,
you have to choose them extremely carefully.
SEO is not a strategy where you can guess
and hope for the best.
Want me to tell you my favorite keyword strategy?
Well, let's dive right in.
Step one, keyword discovery.
This can be the most difficult part about the process
but you need to get it right.
I see a lot of beginners make mistakes in this phase.
Maybe they'll choose really broad targeted words
or obscure phrases that no one is searching for.
That's why I love using keyword research tools
like Ubersuggest or even Answer The Public.
So once you head over to Ubersuggest,
all you have to do is import a phrase and click search.
You'll get a detailed breakdown
that includes search volume,
which is the number of searches per month,
SEO difficulty,
estimated competition for organic search,
paid difficulty,
estimated competition for paid search,
cost per click.
The average cost per click per Google ad,
typically, the higher that number
meaning more it's likely to convert
from a visitor then a customer.
But the best part, scroll down and you'll see plenty
of variations of the keyword phrase you search for.
If you're on a tighter budget,
optimize a low competition, low cost per click option
that still gets you good results
or choose a few different ones and A/B test them
to see what kind of results you're getting
by running some Google paid ad campaign.
And then from there, use the five keyword idea variables
to expand your search.
Seeing the Ubersuggest search results page,
you'll see suggestions, related, questions,
propositions and comparisons.
These are all tabs that you can click on
to get even more keyword ideas.
Step two, analyzing and choosing the best keywords.
Ready to narrow down your results from step one?
I like going with no more than a hundred keywords
for this part of the process.
Eliminate the obvious ones that you don't want to use.
Ubersuggest can help you see what page is ranked for
for the keywords that you want to use,
plus how many back reads those pages have,
and how many shares they have
on Facebook and Pinterest and Reddit.
Poke around the most successful websites
for the keywords you want to rank for
and start brainstorming content ideas based off that.
You can also narrow down your target keywords with Moz.
If you have a pro membership
or if you just have one keyword project to complete,
you can always start a 30-day free trial.
You can use their keyword difficulty
and SERP analysis tool as well.
Moz's tool shows you the percentage of difficulty
for each keyword,
the top 10 sites ranked for each keyword
plus their domain authority,
and the number of root domains linking to it.
Step three, make final choices.
The last crucial step.
There are four critical components
for making your final choices,
but first keep a spreadsheet throughout the process
and make sure you're recording every single piece of data
that you want to utilize later on.
Once you have your spreadsheet,
organize,
make the following considerations.
If your website is commercial,
go with keywords that have commercial intent such as:
I want to buy a cheap laptop
or I want to buy X.
If you want your website to be more informational,
think blogging.
Use keywords that offer advice and education
that answers people's questions.
Find keywords that offer the sweet spot
of high search volume
plus low difficulty and minimal competition.
Use keywords with high search volume
with competitors that have lower domain authority
and back reads.
Is your website already on page one
but not in the top five spots?
If the keyword has good search volume,
focus on getting those specific keywords
and phrases to move up
because that's where you're going to get the biggest bang
for the buck.
This might seem like a ton of information
but making that final decision isn't the most difficult.
If you've done the research and compiled the data,
the hard parts are already basically done.
Plus, if you have some informational keywords left over,
you can always use them for other content topic ideas.
If you have more questions
about how to conduct better keyword research,
check out the training courses I've created
such as SEO Unlocked.
You can find these all at NeilPatel.com/training
and all you just do is go to the NeilPatel.com website,
put in that URL,
or just click on Training in the navigation.
I want you to put these keywords in practice
so that you can have high rankings,
not just for your blog post pages
but all the webpages
and start driving traffic and sales in no time.
Again, the key is to use keywords in your content.
From blog posts to webpages,
if you don't integrate them in within your content
whether it's your title tags, your meta tags,
or just within your text or your headings,
you're not going to do well.
If you want my team to just do all this for you,
check out my ad agency, NP Digital,
where we won Performance Marketing Agency of the Year
and we just won Best SEO Campaign of the year.
If you have any questions
and just want to do this yourself,
leave a comment below.
I'm here to help.
If you like the video, share it.
Tell the people about it.
Thank you for watching.