Welcome back! Today we're talking all about QR codes,
those funny little scannable squares that came out years ago and they kind of
seemed to trend for a while. And then I don't know,
it seems like they just kind of went away for awhile. Well,
I've been seeing a lot more of them lately. Most notably during the pandemic,
I've been seeing them in restaurants a lot in lieu of menus,
but authors can use them as well.
So today I'm going to show you how self published authors can use QR codes
in their books in order to promote themselves and their brand,
broaden their audience and gain new customers.
My name is Rachel Harrison-Sund,
and I help people to generate passive income selling journals, planners,
notebooks, and more on the Kindle Direct Publishing platform.
If that sounds interesting to you,
then don't forget to subscribe and hit the bell so you can be notified every
time I put out one of these videos each and every Monday.
So for those of you that don't know,
a QR code is essentially just a barcode and you use your smartphone camera to
scan it. Once you do that,
you'll get a little notification pop up on your screen. And when you tap that,
it's just going to send you to a website.
So this is something that would be really useful for an author to put in their
book. This is a great alternative to putting in a URL. You know,
people are a lot more likely to follow a link that they don't actually have to
type into a web browser.
If they can just take a picture of it with their smartphone and with one click
be sent where you are trying to send them,
that's obviously a lot less of a hassle for a customer to be doing.
So there are a number of places that you can send your customers with your QR
codes. You could send them to your website, your social media account,
or you could ask them for a review for your book and send them to your
review page. Or, and this is my favorite one,
is send them to a lead magnet.
So basically you could have your customers scan your QR code and be sent to a
niche related freebie that they can then download by joining your mailing list.
And then they become a part of your mailing list. And as we all know,
having a mailing list,
that is the most effective way to market your books,
generate legitimate reviews and of course generate more and more sales because
you'll be building up that loyal customer base.
If you want to start using QR codes in your books,
then there are various places online where you can go and get either free or
paid QR codes.
I recommend heading on over to Dave Chesson's website, Kindlepreneur,
he's just finished creating a QR code generator for authors.
And if you're unsure of who Dave Chesson is,
he's the man behind Publisher Rocket,
which happens to be my absolute favorite niche research tool for low content
publishing. If you want to check out how that piece of software works,
you can check out this video here, but I love his products.
And most importantly, I trust them.
So that is where I recommend going to get your QR codes generated for your
books. So once you're over at the Kindlepreneur QR code generator for authors,
and I have linked to this down in the description below,
you're just going to enter the URL that you'd like to send your audience to when
they scan the QR code. And then there's an optional step two here,
which you can upload a logo or a book cover.
And this is just something that would show up inside the QR code.
So it's more of just like a stylistic treatment, really, totally optional.
Once you've done that, you're just going to hit download a QR code.
And once you've got that QR code,
you're then free to insert that code anywhere you want in your book.
So you might want to put this on your copyright page or on the next page,
following that if you don't want it upfront,
you could tuck it into the back of your book,
or frankly you could include a QR code on any page, anywhere in your book,
where you wanted to link people and direct people to some digital content.
So get creative here. There are numerous ways you can use it.
So there you have it.
That is how you use QR codes in order to promote your brand and build
your audience and gain some new paying customers.
If you haven't already be sure to download my free guide Three Steps to
Publishing your First Low-Content Book in Less Than a Day,
I've linked to that down in the description below.
And please also be sure to join my free Facebook group,
low content profits also linked t down below.
And if you're looking for more free ways to help market your low content books,
be sure if you haven't already to check out last week's video all about A-Plus
content,
and you can also check out this other video all about how I optimize my low
content books before I even hit the publish button. If you liked this video,
don't forget to subscribe, like the video, and share it with your friends.
Thanks so much for watching. See you next time.