you know in the past three weeks i've
talked to three different individuals
had three different conversations with
them
all pertaining to how can they increase
their reach and influence on social
media
one of the individuals he was a retired
chief operations officer he just wants
to get back in the game he's bored
another individual she is an assistant
to a small town mayor in northern
california and she wants to expand her
career opportunities out there
and in third individual he's actually a
retina surgeon he's a subject matter
expert within the four walls of his
medical practice but he wants to be
known as a thought leader in his
industry
my name is bill benoist i'm a certified
professional career coach here in
silicon valley and in today's video what
i want to talk about
is turning on creator mode in the
linkedin platform creator mode is a
resource that will help you
increase your influence increase your
reach on linkedin and really make you a
thought leader in the industry out there
so if you're in career transition or
you're looking for a new job or you're a
business owner
this will work for in any of these cases
and it's a real simple procedure to do
it's brand new it's been out there since
may of 2021 so let me go ahead and share
my screen and i'll show you how this is
done
okay here i am on my home page of
linkedin what i need to do now is go
into edit mode of linkedin and to do
that i'm just going to go over here to
the left and i'm going to click on my
name and if you notice right now my
photo just changed to a quick video
if you want to know how to do that i'll
put a link in the upper right hand
corner that's actually called linkedin
cover story so you can check out that
video
what we want to do is when we go into
the creator mode of linkedin
so as i scroll down here you'll see that
there's a section that's called
resources and that's where we have
creator mode before i even go any
further on this a couple of things that
i want to point out one is the position
of my about section
it is actually above the feature section
and you notice i don't even have a
section here that talks about
activity
when somebody lands on my profile what
they're going to see is my headline and
then they're just simply going to go
down and they'll see the about section
they're not going to see the analytics
or the resources are suggested for you
i'm only seeing that because i'm in the
edit mode and that's why you're seeing
it
so
let's go ahead and turn on creator mode
you notice that it talks about this is
how we're going to grow our audience
follow is going to be the primary action
it's actually going to replace the
connect button individuals will still be
able to connect with you but they just
have to click on the more button and
then they'll see connect under that
be able to get access to creator tools
and analytics
your featured content and post will be
shown higher up on your profile that's
why i wanted you to see
where the information is right now in
relationship to my about section
and then we can show topics about your
posts or topics you post about on your
profile so what does that mean well let
me click on the next button and you'll
see exactly what that is talking about
topics this is optional but topics you
select will be displayed on your profile
to show potential followers what it is
that you're posting most about if you
want to be a thought leader out there
let's say that you're a subject matter
expert within the four walls of the
company that you're working for so maybe
you're a software engineer and
you're a subject matter expert on
certain topics maybe it's on python or
on big data or something else man this
is what you want to post on then this is
what you're going to be adding here so
for example in my situation i want to be
known for
resumes
definitely talk about linkedin
and you notice too that i'm not putting
in a hashtag but it's actually adding
that hashtag
to topic that i'm putting in so we got
resume we have linkedin i definitely
help people with interviewing skills so
i'll type in interviewing
and i help them with creating a job
search
and finally i guess overall i'm just
helping them with coaching
so here we have our five topics and i'm
going to click on done
and now we can go back to my profile in
this case if i wanted to learn a little
bit more about the creators page that's
where i would click on the view page
that's what it's talking about follow
the linkedin creators page for tips on
building and nurturing
your audience and you'll have that
option to click on but i'm just going to
go back to my profile right now and the
first thing i want you to notice is it
actually put those hashtags that we just
linked up resumes coaching linkedin job
search and interviewing
i'm going to go back to my home page
that i'm doing this just to refresh this
because as i go here i'm gonna go back
into the edit mode and i'm gonna scroll
down you'll see that creator mode is now
on
but look at what's happened here
it moved up the featured and it's moved
up activity
above my about section and not only that
it's giving me a few analytics here as
to
what kind of results i'm getting on some
of the posts
so in this case here i posted this uh
newsletter about uh four hours ago it's
had two likes if i go into it it's had
two likes
uh it's had 24 views not getting a lot
of activity but it's been you know very
recent that i posted that
so this is
what
creator mode is all about
and again it's a way to build your
presence and your influence on linkedin
so i hope you found this video
informative and useful and if you
haven't already done so make sure that
you subscribe to this channel hit the
bell notification as i do upload new
career tips and strategies every tuesday
and i'd hate for you to miss anything
thanks again for stopping by and i look
forward to seeing you next week take
care