Hey restaurant owners and operators, today, I want to help you set some goals
for 2022 to make it your best year ever.
Hey, everybody. Ryan Gromfin here - author, speaker, chef, restaurateur,
founder of therestaurantboss.com as well as clickbacon.com
and scalemyrestaurant.com. And that's right. It's that time of year.
It's the time of year to start setting goals for next year for 2022.
Hopefully, you've already done this.
And this is just going to be a quick review, maybe you'll learn a couple of things here to help you
go back to your goals and clean them up a little bit.
I have a slightly different process than I think most people use.
If you haven't had a chance yet to sit down and figure out what you want in 2022,
please don't wait till January 1st to set your new year's resolution.
Let's do this right now.
Are you ready?
Pull out a piece of paper and a pen. And we're going to do this together now. I'm not going to give
you a ton of time here,
but feel free to pause the video as I go and do the exercises and then
hit play again.
Or maybe just watch the video all the way through and take some notes
and then go back and do it at your own pace. But either way, pull out a piece of paper
and a pen, not on your computer. Let's take some notes by paper here.
So first thing I do when I'm setting goals
for myself and my business whether they be personal
or professional or when I'm working with a client is I always want to do a quick check in
on your end game, your end goal,
your time to retire goal. Whatever that is?
For everyone that's going to be different for me my end game
was set about eight or nine years ago is a 20-year plan.
And so I have about 11 years left
in that plan, 11, 12 years depending on exactly when I said that.
But what's your end goal and where do you want to be
there? The first thing we have to do we can't set next year's goal
until we've checked in with that.
Maybe there's a dollar figure you need, maybe there's a number of units you need,
maybe there's a job or a career that you want to be in
in 10 years, maybe you can't think far enough to retirement.
That's totally fine. Maybe you're
thinking just 5 years or 10 years. Maybe you're having a hard time even thinking five years. But
that's what I need you to do first. I need you to know kind of what the end game is.
Again, even if it's not the real end game for you. It's just kind of a mini end game
we got to get there first because
how do we know how to get somewhere if we don't know where we're going.
If you're in New York
and I give you a map and tell you to
explain to me how to get there, show me how to get there,
but you don't tell me where there is,
I might point you to Los Angeles, I might point you to Oregon. I might point you to Chicago.
If we don't know where end is, I can't draw the map.
So the first thing is check in with that kind of end game that end goal.
Then the next thing I want you to do is, I want you to break that
down if you haven't already into smaller chunks.
Now if we're working on a 20-year goal, maybe break that down into
five, five, five, and five. If we're working on a
five-year goal, maybe break that down into
what by next year. I want to achieve each of these benchmarks
each year for the next five years but break that down a little bit.
Then we're going to eventually get to now that most recent chunk of time.
So for many of us, if we're looking toward a 20-year goal or a 10-year goal,
we've broken it down into like two five-year goals. Now let's look at just
the next year.
What do you want your theme to be for the next year?
Notice I didn't say goal. What do you want your theme
to be for next year,
that theme may be simplicity, it maybe growth, it maybe efficiency?
Sometimes goals in my business are not
at all related to growth. For example, next year
in our business in the restaurant boss,
our focus is simplicity.
And I think simplicity should be many of your focuses.
We're going to talk about that in another video coming up.
But our focus is going to solely be on
simplicity. We're going to try to make every process simpler,
every process we do in our business simpler,
every process that a guest
visiting our website would go through to be simpler,
logging into a product simpler, logging into a course simpler, going
through a course simpler, using our software simpler,
working one-on-one or in a group setting with me simpler.
Our goal is to simplify everything next year.
We've gotten a little complicated, and that's what happens with growth.
That's fine. Sometimes you get a little complicated. We need to be simple again. So that's our goal for next year.
That's it. We're not focused on a dollar amount. We're not focused on
anything. We are focused on simplifying our business.
That's our theme for the year. Now that we have a theme,
then you need to ask yourself the question of
does this theme get us closer to our end goal?
Closer or further. That's it.
Just as long as it's getting you closer to your end game,
that's fine, that's good enough for me.
Now again, we're talking about next year's goals
and we haven't even really begun to do any work on goals yet.
That's why I'm saying. I do things a little different than most people.
You can't just set a goal for next year
without knowing where you want to be in 5, 10 or 20 years. That's the most important part.
Spend 80 percent of your effort figuring that out
the rest is easy.
Once you know you're in New York and you want to be in los Angeles getting there is easy.
Just pull out a map, find the major freeways,
take one major freeway to, the next major freeway.
Before you know it five days later, you've driven across country in LA.
That's the easy part. But if you don't know where you want to go, you can't set that.
So now that we know
what your theme is for next year, break that down even further,
break that down into three or maybe four chunks again. So
I like to teach what I call 90 day sprints, which are going to be
four 90 day chunks of time or basically
four three month chunks of time. And then
if our theme is simplicity, ask yourself then
what do we want to do in the first three months?
What do we want to do in the second three months? What do
we want to do in the third three months? And what do we want to do in the fourth three months?
What's the big thing that we're going to accomplish?
All that other little stuff that you do
we'll get to that later.
But for now it's what's the big thing we're going to do in the first quarter?
What's the big thing we're going to do in the second quarter? What's the primary area of focus?
And what's the measurable end result
in that chunk of time? So come Q1 which ends on
march 31st,
I think march 30th or march 31st so April 1st basically,
what will we have accomplished in those first three months of the year?
That's where we're going to start putting our work in right now.
So I have a planner that I use to break down those 90-day sprints.
And it's available to everyone for free in the restaurant boss tool kit.
If you're watching this video on our blog,
you can get the toolkit for free below this video just by entering your name
and email address, and you'll get access to that
90-day sprint planner with a video that goes along with it
explaining to you how I then break down
my yearly goals into 90 day sprints, and then how I break those 90-day
sprints down into one month,
and then how I break those one month down into one week. And there's a whole planner that you can
fill out for that. It's an amazing tool it's awesome. I love it.
So again, if you're watching on our blog, you could get that down below this video.
Or if you're watching on YouTube, somewhere up here either up here or up here
will be a link for you to go to a page, where you could
download that free toolkit and get access to the
dozens of other resources in the restaurant boss totally free toolkit.
So again, this is just kind of a brief overview introduction to get you in the mindset
right now of thinking into
not just next year but into the next 5, 10
or 20 years.
So you know where you are now and you know you want to be I want to end with
this one quick thing it's about that goal setting formula
from x to y by z.
Anytime you're setting a goal, you have to follow this formula
from x to y by z. I am currently here,
and I want to be here by this date.
I am currently here, and I want to be here by this date.
That is how you set a proper goal.
And again, I get into that more in that other video
with that planner and in my tool kit.
And go ahead and give yourself the gift of a few minutes right now
to work through this process,
think about what you want in the future, think about what 2022
and 2032 are going to look like. I know that's crazy. And I know that's
hard to think about sometimes we're just so focused on today. But
I just can't stress it enough. If we don't know where we want to be ten years from now,
how can we plan next year.
I hope you enjoyed this week's video. And I look forward to bringing you another video just like this
next week. And remember, systems create freedom,
freedom creates value and value creates scale.
Have an absolutely amazing day bye-bye.
I have never backed down from a challenge before,
but writing this book is absolutely the hardest thing
and one of the things I am most proud of ever in my professional career.
See, before I wrote this book about seven years ago,
I wrote my first book. It never got published because
I'm not an author, I'm a chef.
I can't spell. I use commas wrong. I start every sentence with but.
I ramble on. I break every rule in the English language possible.
I'm just not trained for this. But I wanted to write a book. And I sat down, and I wrote a book
back in 2014.
And I was really proud of it. And when I sent it off to the people that were going to publish it,
they all but laughed. They couldn't even put it in an email.
They called me and said there's absolutely no way we could publish this.
The amount of editing and the amount of work it's going to take are just too big of a task.
Good luck. And that was it.
Now I got that phone call on my birthday.
And I had dinner plans my wife that night. And I was really sad.
And then about halfway through the dinner we turned it around.
And we said you know what there's good content in there and
what are you good at Ryan, you're good at talking, right. I talk a lot.
So we turned that book into an audio course. And while it may not have made a great book,
the information was incredible that became our first audio course.
It really launched the restaurant boss website and online presence.
And that book had sold thousands of copies all around the world as an audio course.
And then I've still wanted to write a book and get one published,
but I just kept saying I was too busy.
But in reality, I think I was just a little too afraid to sit down and do it again.
But last year, we set the goal to do it. And then when COVID hit,
it really motivated me because the world needs the information this book,
you need the information in this book
and I wanted it in a way that it was accessible to everyone,
where cost wasn't a barrier, where technology wasn't a barrier.
Anyone can read this book. We also didn't want to write a big book.
It's only 124 pages,
look at it. It's big font. There are pictures. It's small.
That's why we call it make it happen. A tiny book for building a big restaurant business
because we want this book to be easy to consume by you and your team
and anyone else who's either thinking about opening up a restaurant,
is in the restaurant business and wants to grow,
has a restaurant and wants to enjoy more money and more
freedom or maybe you want to scale, maybe you want to open up 2, 5, 10
or 100 restaurants. It's all in here.
But I do want to issue a little bit of a warning.
I'm a very honest person if you haven't noticed from my YouTube videos. And this book is no
different. What's in this book are proven strategies. What's not in this book is fluff.
What's not in this book is hyperbole
or pie in the sky or wishful thinking strategies
or just do this because it's so easy when in reality it's not easy.
It's going to be hard to build a big restaurant business.
It's going to be hard if you're a chef and you want to get
promoted to executive chef.
It's going to be hard if you're a chef and you want to open up your own restaurant
one day and I don't sugarcoat that. So part of reading this book might really
affect you, it might really hit a nerve with you. But I promise you what's in here
are only proven strategies, proven strategies that I've learned
from working with clients, proven strategies that I learned from my days operating restaurants,
proven strategies that I've studied from
other restaurant tours during interviews and just studying their brands.
And I think we put together --
I know we put together
an absolutely incredible book called Make It Happen.
If you're thinking of opening a restaurant
if you own a restaurant, if you want to own more restaurants,
if you want to make more money, if you want to operate with more freedom,
then this book is for you.
Now we're giving away this book completely for free because
I don't want there to be any excuses.
Yes, we have to charge a couple dollars to ship it because we're not giving away
the PDF version,
the e-book. This is a real book. This is printed. It's on paper.
We're going to ship this book to you. The book is absolutely free.
Just ask you to pay a couple dollars in shipping so that way
you can have this book forever
on your bookshelf in your collection. You can give it to others
in your business, you can give it to co-workers, and you can enjoy this forever.
So thank you for coming along on the journey with me.
I am so excited about it. Make It Happen,
a tiny book for building a big restaurant business.
Go ahead and click the link. Somewhere on this page, there's a button.
Grab your copy of this book completely for free today.
And remember, systems create freedom, freedom creates value, value creates scale.
I love every single one of you crazy restaurant
people and I hope you have an absolutely amazing day. Bye-bye.