- You're building out a SAAS business and this video
we'll walk you through why LinkedIn
is your new best friend, intro.
(upbeat music)
What's up everybody, welcome to Unstoppable, I'm TK
and on this channel, I help SAAS B2B SAAS startup founders.
Wow, that is a mouthful, I think I said SAAS twice.
How SAAS founders actually navigate the path to the next
stage of growth, navigate the path to product
market fit and beyond.
So if you're new welcome, I drop a video like this
every Sunday, Wednesday and Friday, so be sure to hit
that Subscribe button and the bell icon
so that you get notified when I drop an episode.
And also, if this is you coming back, welcome back,
it's really great to have you here.
Now in this video, I'm gonna be digging into exactly
why LinkedIn is one of the most important places
you should be spending time in as a founder.
But first, let me give you some context,
so I run this thing called the SAAS go-to-market program.
The SAAS go-to-market program is a training program,
a coaching program, that help early stage SAAS founders
build out their go-to-market machine.
Now, one of the critical components to building
a go-to-market machine is actually getting attention.
Getting attention into the core pieces that go
into your go-to-market machine.
So maybe wondering what goes into go-to-market machine,
there's essentially three components to it.
The first is your ideal customer profile,
the second is what we call your manifesto,
this is essentially a guide that attracts the right people
from your ICP and the third thing is your Broadway Show.
The Broadway Show is this one show that you run every week
to actually attract people from your ICP
into your manifesto.
So I won't go into all the details of how this thing works,
it's called an Unstoppable Sales Funnel,
but one of the critical components of the program
is actually getting attention of your ICP
using all these components.
It just so turns out LinkedIn is the place to actually
get the most attention today as a B2B SAAS business.
So if you're excited digging into why LinkedIn
is so important go and smash the Like button and let's go
into point number one.
Now point number one is, if you do have a sales
and marketing machine, there are certain places
that are standard places that you can go to get attention,
to get the attention of your ICP.
The first one is you could go in, do SEO slash blogging.
SEO or blogging is actually a long tail play, it takes time
to really click into effect.
It's not something you can just turn on tomorrow
and you can just get going, right?
So while it's very powerful, if you're in the early days
where your messaging is not quite right,
you don't quite know how to get to the right part
of your ICP who's more likely to buy,
SEO and blogging is not going to give you the space
to actually drive immediate results, right?
Now the second thing you can do is you can actually run Ads,
so you can spend money on AdWords where the keywords
that you're B2B, your ICP would be searching for,
you can actually run Ads towards those keywords
or you can try and define an audience around the type
of people that would buy your product
and pay for Ads on Facebook.
In both of these cases, if you haven't stress tested
your messaging, if you don't quite know how to actually
describe what your product is and who your ICP is
or if you say in the early days, you don't have
a ton of money to put into Ads, it can be very cost
prohibitive because Facebook doesn't allow you
to actually just get organic posts down anymore.
In order to get attention on Facebook, you have to pay
and with Google, if SEO is too slow, you wanna pay for Ads,
and the cost of Ads are actually quite high.
Now, the third thing you can do is
you can actually go on YouTube.
YouTube happens to be the second largest,
if not third largest search engine in the world.
It's where people go to search for problems,
that's maybe how you got to this video.
You can go on YouTube and you can start posting videos,
but then you have to figure out how to get
your video thing going, how to script it properly,
how to do the keyword research,
there's a lot of work involved in that.
So while these three are the most prevalent ways of getting
traffic and getting attention from
your ideal customer profile, there's actually a high
barrier especially in the early days.
This is where LinkedIn comes in.
LinkedIn is actually one of those things where you have
highly engaged B2B buyers.
The brilliant part about LinkedIn is that it's free
and on top of that, they have nearly 250 the million
members, all of which can be part of your ICP.
These are all B2B buyers that are on there,
there are buyers, there's decision makers, there are CEOs,
there's directors, there's VPs and they all have perfectly
defined data around their profiles and where they work
and the number of employees in their company.
They have perfectly defined interest graphs
on what they're interested in, what the hashtags are like,
all of that is in there and you can actually find the people
that fit your ideal customer profile
because they live on LinkedIn.
And not only that people actually go on LinkedIn
for thought leadership, they go on LinkedIn to connect
with leaders in the space.
They go on LinkedIn to be on the cutting edge of thought
for their craft, which is what makes LinkedIn
super, super powerful.
This is where for B2B SAAS founder, all your customers
actually live and are looking to engage.
Now you might be saying, okay got it,
people are engaged on LinkedIn but how does this differ
from Facebook and from SEO and from blogging?
Like why is this so special?
Before I go into that, let me just pause here for a second.
If you're starting to see all the different ways
you gonna attract attention for your B2B SAAS business
to drive growth, we start to see why the standard ways
actually have a higher barrier to entry,
go and smash that like button for the YouTube algorithm.
And also if you're thinking about this stuff,
if you're thinking about how to drive growth
for your SAAS business, I have a five point startup strategy
guide that you should check out a link to it
at the end of this video, I'll tell you more about it.
I'll also include the link down below
so you can check it out in the end.
Now let's go into LinkedIn, why is it so powerful?
Okay, the ICP is there, okay there's a ton of data
on these people, okay they're all to B2B buyer,
but what makes LinkedIn super powerful and why is it such
a powerful place to get attention?
The reason it's so powerful is because there are
nearly nine billion content impressions that LinkedIn
has to serve up, what does that mean?
It means that all this 250 million people
that are constantly going on LinkedIn,
LinkedIn has to find nine billion
content impressions to fill.
So every time you're scrolling through that feed,
LinkedIn is actually struggling to provide enough content
with all the active users that they have, why?
The reason for that is even though there's 250 million
people that are active and on top of that even though
there are nine a billion content impression
and all of these people over there, only three million users
are actually sharing content.
Out of all these crazy numbers that have giving you,
the three million number is the most important.
Only three million users are actually
sharing content on LinkedIn.
On top of that, imagine how many of them are actually
sharing meaningful content, valuable content,
because of the sheer number of users that are on LinkedIn,
because there are so many content impressions that need
to get filled nine billion to be exact.
And because there are essentially so few people
posting on LinkedIn, out of all of these other places
like SEO, AdWords, Facebook Ads, YouTube videos even,
out of all of these LinkedIn happens to be the most starved
when it comes to quality content.
What that means, is that if you actually go on
and you actually start to connect people
that are in your ICP, you connect to people in their ICP
on LinkedIn and then you start to actually
share your manifesto, your thoughts,
the stories around your company, then people will pay
attention and LinkedIn will be thankful to you.
This is why LinkedIn right now, today, is an incredible
opportunity to actually grow your SAAS business.
So now you know why LinkedIn is super important,
you may not know what to actually post on LinkedIn.
You may not know yet what your strategic messaging is,
you may not know what the big change is that you're bringing
to the world and what your manifesto is.
These are all things we teach
in our SAAS go-to-market program, it's a coaching program
where we actually teach you how to build these things out.
If you're interested in that, you can follow the link below
more importantly, if you're watching this video
and you've gotten to this point, what you're really doing
is you're actually building out your growth engine.
You're building out a strategy to grow your SAAS business.
This is why I created my five point startup strategy guide.
It's completely free, it goes through all
the core principles, the five core principles
actually drive growth for your SAAS business.
It includes a link to specific videos that I've done
for each of those five principles and it includes
a free training video on how to build a sales
and marketing machine.
All of this is included in my five startup strategy guide,
you can follow the link below to download it completely
for free, no strings attached or you can just go to
getunstoppable.com/strategy, getunstoppable.com/strategy.
Now, you know why LinkedIn is super important,
now you know where to go for even more resources
and how to build your sales and marketing machine.
So you can navigate the path to the next stage of growth,
if you got value from this please smash that Like button
for the YouTube algorithm, that will mean the world to me
and my team also, I drop a video like this
to help SAAS founders like you navigate the path
to the next stage of growth, to path market fit,
to a million ARR and beyond.
So be sure to hit the Subscribe button and the bell icon
so that you get notified when I drop this video.
If you have a team member or a fellow founder
or you're part of a Slack group or WhatsApp group
with other founders that would get value from this video,
please share it with them, it'll mean the world to us.
And lastly, remember everyone needs a strategy
for their life and their business,
but when you are with us, yours is going to be unstoppable.
I'm TK and I'll see you in the next video.
(soft music)
Five and acquire customers, I'm gonna stop here
because this is a complete mess and we need to start over.