- We're gonna tell you how to make your content
searchable, and we're starting right now.
♪ This is how it is ♪
♪ They waiting on me ♪
- What is going on?
My name is Nick, welcome to another video.
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Today, I am here with Andrew Kan.
If you've watched my channel for any amount of time,
you're probably familiar with TubeBuddy.
Andrew is from TubeBuddy, and a lot of people think that,
hey, Andrew is the TubeBuddy guy.
But in addition to TubeBuddy, Andrew is a creator himself.
Andrew makes videos himself.
He actually has a filmmaking background,
and because of that we're actually going to share with you
tactics that he uses and that he's used on other channels
as well to actually make content searchable.
Andrew, first it's an honor to meet you in person.
This is fantastic, and I'm really
happy to have you on the channel.
- So happy to be here!
We've worked together now for four months,
and this is our first time actually getting to meet.
- Yeah, it's been fantastic.
And it's awesome getting to know you.
- Same! - Yeah, nice.
So, as far as making content searchable,
what kind of tips do you have?
- So, a lot of times, when people are
looking to make content searchable,
they skip out on the most important step.
You need to think how you search.
That sounds super simple, but it's constantly overlooked.
When people type in anything,
it's not one word, it's not one tag.
For example, if I'm wanting to learn how to install
a ceiling fan, I'm not going to just type in ceiling fan.
I'm going to type in how to install a ceiling fan,
and that leads to a more specific search phrase.
That's something you always preach about, and it's so true.
So what I do is I use film, and I create films all the time.
People always say to me, well, film's not searchable.
That's not true, you have to
find ways to make it searchable.
So I created a short film called Lori's Legacy.
It's about my mom, and it's about my dealing with her,
and her past, and just in general.
So I knew that that's very hard to make searchable,
but the process of making that film, how I did it,
I typed in, for a very specific tag, 4K mini documentary.
I shot the film in 4K, it's a documentary, and there were,
I looked, using TubeBuddy, you can see how relevant
that is to the video and in search.
So I saw that it was being searched a lot,
but had very low competition.
So I thought, okay, this is a high-quality product,
it's in 4K, and it fits the search.
So I put that in, and it's ranking number one.
It beat out the larger guys because
it does not matter if the quality is good.
It had high watch time, which the algorithm rewards,
so it was able to rank higher in search than other videos,
because not only was it good quality,
but it also had long watch time, which are two things
you always preach about, and it's true.
No, I learned that from all the streamers on TubeBuddy
but Nick really brings it home.
- Thank you, and one thing I want to mention too,
like in addition to being a filmmaker,
to being a part of TubeBuddy, you're also YouTube certified.
- Yes I am, I went ahead and did all the courses, and.
- Yeah, so, the information that he's sharing right now,
in addition to what he's doing personally,
what he does on the TubeBuddy channel,
and all that stuff like working with other people,
using the tactics that he's talking about,
this is a broad thing that works across all channels.
- Yes, exactly, so, I've worked with cooking channels,
I've worked with DIY channels,
I've worked with education channels.
TubeBuddy is mainly how to teach people
how to grow on YouTube, similar to what you do.
I've worked with a lot of channels,
and one thing that I find people aren't doing
is they're not optimizing for search
because they don't think they're searchable,
but they give up because
their first initial term doesn't rank.
You've gotta keep going.
If you gave up after the first video wasn't successful,
you wouldn't have had a channel, right?
- Right, right, absolutely.
- So you have to go.
I often joke, it's Andrew Kan, not Andrew Can't.
So if I'm spending multiple videos
with different search terms, but if I have tried 13 terms
but the 14th ranks, that's important.
Because you put in all the time editing the video,
you put all the time presenting
and giving it on all the social medias,
but if you don't put in the back end work,
you have to think of tags, titles,
descriptions as your foundation.
Without it, you're building a house
with no foundation and it's going to fall.
- Yeah, excellent, excellent tip.
So, as far as making content searchable, right?
Because what you're talking about is basically,
you're talking about hunting down a term.
Like, hey, I'm breaking out the magnifying glass,
I'm gonna work on this until I find a term that fits.
Right, now as far as actually ranking the video itself,
once you have the actual term that you're going for,
what tips do you have for actually ranking the video itself?
- So I use a lot of tools, like similar to you,
I use TubeBuddy, and with TubeBuddy I can see
what other people are searching within that niche.
So for example, I'll use my film again.
I use 4K mini documentary; that led me to a search term.
Then I thought about, what about mini documentary?
That is very true, and sure enough,
not a lot of people were using that term.
They were using short film documentary,
but not mini documentary,
and it's the same thing, but in a different way.
You would be so surprised how many
search terms there are rephrased slightly.
- And you can see that with the keyword suggestion tool,
that opens your eyes to so much,
to where you're thinking, wow, I didn't even,
I would have never thought of that in a million years.
Because of exactly what you're talking about,
as far as the different ways that people search for things,
the different language they might use
to search for something, I mean, that's huge.
- If I could drive one point home:
you need to tag as you search.
It's something I preach, it's something I always say.
Because so many people are like,
well, what if people don't search the way I search?
If you thought of it, and if you had that question,
I am sure you are not the first
and I'm sure you're not the last.
- Yeah, and when you have that basepoint to start with,
then you can try to optimize your stuff around it,
see what TubeBuddy actually suggests
around that term and things like that, absolutely.
Do you have any other additional tips,
as far as making a video searchable like that?
- Of course, follow Nick Nimmin on all social medias
and you can easily learn how to optimize your videos.
I think you've done enough.
But in all seriousness, another tip is
put yourself or a face in the thumbnail.
A lot of people don't understand this,
but this was confirmed at YouTube,
- Powertip coming up.
- At VidCon it was confirmed by them
that thumbnails with faces in them do better.
Now make it relevant and make it honest with the video,
because if not that can count as spam,
but as long as it's honest and relevant to the video,
it ranks higher in search, it does better in the long-run,
and it shows your audience a little
bit of what they're getting into.
You may notice that when
YouTube auto-does thumbnails, they always search for faces.
That's not random, it's on purpose.
Would you rather let an algorithm decide or you decide?
I'll leave it to that.
- Right, excellent.
So, if somebody wants to find out more about you,
they wanna watch the film channel that you're talking about,
they wanna learn more about you as Andrew the person,
where do they find you?
- You can find me at youtube.com/andrewk.
You can find me on Twitter, Instagram,
or Facebook at AndrewKanFilm.
- Awesome.
Thank you so much for coming on, man,
I really, really appreciate it.
Make sure that you head over to Andrew's channel
and you subscribe to him right now.
Make sure that you go check out his videos,
and he makes awesome stuff.
So make sure that you go over there and check out Andrew.
I'm going to put a card to him
somewhere at the top of the screen.
And if you wanna learn how to grow your channel,
make videos, and all types of other YouTube related stuff,
start now by hitting the round subscribe icon
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Thank you so much for watching, I'll see you next time.
- Kan with a K!