Imagine if you can rank your video on the first page of YouTube and the first page of
Google, you get double the amount of search traffic. Here's my video that currently ranks
on page 1 of Google search out of 55 million results. It displays a huge thumbnail at the
top of the page. It also appears in the carousel under the huge thumbnail.
The thumbnail is also the first image that appears under images on the first page of
Google. Here's the same video that currently ranks number 8 on the first page of YouTube.
Here's a blog post on the same topic that currently ranks number 5 on the first page
of Google. In this video, I'm going to show you how to
rank a YouTube video on the first page of Google and on the first page of YouTube. You'll
also learn the different ranking factors between Google and YouTube. You'll discover the tools
I use to find keyword phrases that rank both on YouTube and Google so you can get more
traffic. You'll also learn where to find the top videos that currently rank in Google,
something that YouTube analytics doesn't show. Hi, my name is Herman Drost. If you want to
grow your audience on YouTube and generate traffic, leads and sales on autopilot, hit
the Subscribe button and click the bell notification icon so you're notified every time I upload
new content. How do I find keyword phrases for videos that
will rank on page 1 of Google and YouTube. First, I want to make sure that I have a keyword
phrase that people are typing into YouTube search. When I type how to get 4,000 watch
hours into YouTube search, I get a bunch of related keyword phrases. The keyword phrases
at the top of the list get more search volume than the ones lower on the list, so these
would be great keyword phrases to go after. When I type how to get 4,000 watch hours into
Google search, I immediately see a huge thumbnail at the top of the page. I also see related
keywords as well as keywords and the people also search for.
If I scroll further down the page, I see a video carousel of video thumbnails. This confirms
that videos will actually show on Google search. I use a tool called TubeBuddy to find keyword
phrases that I can rank for on YouTube and Google. If I enter how to get 4,000 hours
on YouTube and the keyword Explorer on TubeBuddy, I get a keyword score of 48 out of 100. It
also gives me related keyword phrases that I can use such as how to get 4,000 watch hours
on YouTube fast. If I check web searches, then it also gives me a great keyword score
of 70 out of 100 which is very good. Now I know that the keyword phrase how to
get 4,000 watch hours on YouTube fast, is a keyword phrase that will rank on YouTube
and Google. Click the link in the description to learn more about TubeBuddy. You can get
20% off any paid upgrade by using the promo code hermansbuddy at checkout.
Let's check another keyword research tool called Morningfame. If I select how to get
4,000 hours on YouTube fast, it will give me the letter grades and also a double green
check which means that it occurs in both YouTube and Google. If I click on further analysis,
I can see the search results on YouTube and Google. Here are the current search results
for Google which shows my huge thumbnail and related keyword phrases.
Here are the current video results on the first page of YouTube where my video currently
ranks number six. Now that I've selected my keyword phrase to rank on page one of Google
and YouTube, I want to also optimize the metadata. I enter the title how to get 4,000 hours on
YouTube fast, which is 40% achieved. I'm also going to add it to the description. I can
also check highlight tags which highlights the tags that I'd need to use in my description.
Now I want to add relevant tags to my video. Make sure you add the keyword phrases that
have the green checks or the double green checks next to them. The double green checks
means that the keyword phrases occur on YouTube and Google.
The thumbnail comparison tool on Morningfame allows you to compare your thumbnail with
your competitors' thumbnails. Ideally, you want to make the thumbnail stand out from
your competitors so people will click on your thumbnail instead of your competitors. Morningfame
also displays different thumbnail sizes for different devices. It shows your thumbnail
size for your desktop, tablet, and even your phone. It also shows you a different thumbnail
size for dark mode. How can you view your video rankings in Google
search? Go to the analytics tab of Morningfame and click on Algorithm. Under Google search,
click on Top Videos. You can fill the top videos over the last 28 days or the last seven
days. This is very helpful because you can make more videos based upon the top performing
videos in Google search. What are the different ranking factors between
YouTube and Google? The top ranking factors for YouTube include the click-through rate,
audience retention, and watch time. The impressions click-through rate means how many people have
clicked on the thumbnail after seeing it in YouTube search. Audience retention refers
to how many people stay engaged throughout your video. Ideally, you want 50% of your
viewers watching your video all the way through. Watch time refers to how many minutes people
are watching your video or successive videos on a row, so if users watch more than one
video, if they're staying longer on the YouTube platform, which Google loves. If your videos
don't get a high click-through rate, audience retention or watch time, they won't do well
in YouTube search. Google has different ranking factors. Ranking
on Google is based upon search intent, so Google wants to show the best information
on the first page based upon what a viewer is typing into the search engines. In my case,
I chose the title how to get 4,000 watch hours on YouTube fast. YouTube decided that my YouTube
video was the best information to display to viewers, so the players suggest a clip
of the best information for 101 seconds. As I showed you earlier in the video, you
might see a huge thumbnail as a result of ranking your video on Google search. Your
video will also appear in the video carousel on Google search. If Google shows a large
thumbnail, they'll often play a snippet from that video. Rankings on YouTube often happen
immediately, whereas on Google they take a longer time. Sometimes your videos can take
weeks, months or even years to rank on Google. This is especially true if you want to see
large thumbnails displayed on the first page of Google. Another great thing about Google
is that your web pages or posts can also appear in search engine rankings. These often take
longer to appear. What are some of the best practices to rank
your YouTube videos on the first page of Google and YouTube? Number 1, target keywords that
rank both on Google and YouTube. Number 2, check if your videos appear in Google search.
If no videos appear on Google search, there's no point on trying to rank your videos on
Google search. Number 3, create an awesome thumbnail. As
I showed you previously, you might get a huge thumbnail that will display at the top page
of Google search. If you want to know how to create an awesome thumbnail, click the
link in the description below this video. Number 4, transcribe the video content. You
can edit the auto-generated transcript from YouTube, or you can get it done for you by
a service like GoTranscript. I'll place a link to GoTranscript in the description below
this video. Number 5, add the transcript to your blog
or website. As I've showed you earlier, your blog post or your website can also rank in
the search engines. I typically take the transcript and post it on my blog.
Number 6, embed your video on the blog post. When you embed a video on your blog post or
website, it'll have visitors to stay longer on that web page. This is also one of the
contributing factors to rank in your blog post in Google search. Just make sure you
optimize the title, description and tags similar to what you do for YouTube videos.
Number 7, link to related videos and posts within your blog posts. Internal linking between
blog posts will help your videos and posts rank in Google search.
Number 8, add timestamps in your video description. Did you know that you can add live links in
the description to different parts of your video? If I publish a long video like a live
stream, then I typically add timestamps to the video in the description. This also helps
your viewers to navigate to that particular section of your video.
Number 9, monitor your traffic sources. Go to YouTube studio, click on analytics, then
click the Reach tab. Immediately you'll see different traffic source types for your channel.
For example on my channel, the top traffic sources are external and YouTube search. If
I click on See More, then click External, I can see where the external traffic sources
are coming from. Sixty percent of my channel's traffic comes from Google search, so I know
that that is a great source of traffic for my channel.
As you can see, suggested videos is only 2.9%. How can you get more traffic from suggested
videos on YouTube? Watch the next video on how to get discovered on YouTube via Suggested
Videos. You'll get free promotion by YouTube. Thanks for watching and we'll see you in the
next video.