what's up Drop services Dylan Sigley here I run multiple drop servicing
businesses driving six figures in an education business called the drop
servicing blueprint where we teach drop servicers and in this video I reveal to
you how I get clients effortlessly let's go have you ever felt like building a
real online business their drives consistent results freedom and control
online business can feel uncertain confusing and overwhelming but what if
you had the vision mindset and actions to get from A to B in building your own
business step-by-step so you can live a life of freedom consistency and control
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take notes in this video comment below the video with any questions at all that
come up during the training and I'll personally reply now let's get into it
when you start a new business the dream can turn dark pretty quickly you imagine
it's going to be absolutely beautiful and you'll follow your passion but in
reality it can be a bit of a war zone once you actually realize the one key in
business can you guess what it is yep that's right it's getting clients you
can be the best of what you do but if you don't have the right marketing and
sales system in place you're not going to generate any revenue a company that
doesn't generate any revenue fails pretty quickly so you learn fast at
getting clients is what matters most but then it dawns upon you how the hell'd
you get clients getting clients is hard right but does it have to be not but the
thing is most business owners make getting clients higher by going about
the marketing and sale system the wrong way take me for example when I started I
tried doing everything to get clients I think cold emails to companies in my
home city I connected with decision makers on LinkedIn I throw away money on
Facebook and Google Ads I had no idea what I was doing and even though I
started getting sales through she like I wasn't able to scale my business
first thick freedom income numbers I had set as my goal number to hit because if
your marketing and sales system isn't high converting in this optimized as
possible you can't scale it up meaning you can't go from spending $1000 and
getting $2,000 back to spending $10,000 and getting $20,000 back because there
are inherent flaws in your business that as you scale just get worse and worse
what really happens as you try and scale but you end up spending $10,000 not
getting back $9,000 because your inherent flaws in the marketing sales
system get worse as you scale up so I would try called email and I would scale
it up but it wouldn't work well then icy-cold email sucks so I tried Google
Ads got a few sales but when I scaled up it crashed and burned
then I trashed the Google ad plan and thought well Facebook will be easy so
got a few sales there and did well but the scaling was a nightmare don't get me
wrong guys you can have good results with any one of the marketing channels
you can easily hit 10,000 to 50,000 dollars per month but if you really want
to go big with you drop servicing business you need to think like a real
online business you can't just build some little trick business selling a
service then hiring someone on Fiverr to do it for you service arbitrage is cool
but that's not a real drop servicing business here we're building a proper
agency completely virtual to give you the freedom but also powerful in its
ability to drive revenue and scale like a tsunami so in particular question here
is how did I figure this out how do I get clients so effortlessly now well one
day I had a realization you know once you start something once you build a
certain system you're going to get 80% of the results from the first 20% of
building that system it's the basic Pareto principle roughly 80% of the
effects come from 20% of the causes so if you focus on just one marketing
channel such as cold email you're going to get 80% of desire to fix of revenue
at 20% of the scale but as you try and scale up this marketing channel your
results go up but in a diminishing race so for example let's say you're spending
$2,000 on the system and getting 8,000 was back if he tried scaling up you
might be in $3,000 and get $10,000 back so you still saw an extra $2,000 from
the extra $1000 spin but your returns diminished because since there were four
times returned you're getting a three point three times return which is
slightly worse right it's kind of like a bodybuilder going to the gym when you
first start working out you build muscle very quickly you won't eighty percent of
the muscle in the first few years but then after that you need to put an
increasingly more effort to gain those little one percents you know you get a
little tiny gains it's diminishing returns and the same is true when
scaling a marketing channel so you're probably wondering now how do you fix
this problem you know what's the smart thing to do how can you scale while
still getting the highest return on your investment possible well number one you
need to scale a marketing channel until your returns diminish so you might start
Facebook advertising to your drop servicing business and you want to scale
it as much as possible right so you spend $100 and get $1,000 back then you
spend $200 and get $2,000 back then you spend $300 and you get $3,000 back so
the returns are not diminishing it right you can keep scaling it up but then
suddenly you spend $400 and only get $3500 back so diminishing returns are
starting to go that's starting to happen so you need to scale back down to where
you're at your highest ROI now this is a bit of a simplification but I want to
simply illustrate the point to you guys that you should scale a good marketing
channel until your returns begin diminishing because you can really make
or break your drop servicing business so great you have worked out the ideal
place to keep your Facebook marketing channel going right and remember this is
a simplification and reality there is a lot you could do to improve and optimize
your Facebook marketing but let's assume you're really done all of that well if
you're experiencing diminishing returns when you try to scale a given marketing
channel it's smarter to move on to a separate marketing channel right because
that way you're going to likely get a much better return on your investment
because 80% of the effects come from 20% of the causes the results are usually
going to be much better at a lower scale so number two
- you need to add on additional marketing channels once diminishing
returns sets in and your scale as much as you can now that I've scaled Facebook
ads as much as I can I might be in switchovers of Google advertising right
so that I can get the highest possible ROI I'll go through the same cycle again
testing and optimizing and modeling from my competitors to figure out how to
maximize my results on that marketing channel before I move on to the next one
this is called the leap frogging model of marketing channel expansion okay but
there's more tour right because you're probably thinking well okay so I need to
choose a marketing channel optimize and scale as much as I can then move on to
the next one but what's the best order well this brings on the next rule for
getting clients effortlessly step number three is to make sure you have your
marketing channels in order from highest return on investment to the lowest so
that you can go with easiest and fastest ways to get sales and then the more
difficult and expensive marketing channels in order to scale your business
later on so you start with easy go to the heart and I'm going to give you the
side to your order in a second but first closing clients requires multiple
channels right because the more touch points you have with a potential client
the more you're going to get and the higher conversion rate will be so can
see I'm not following up at all you'll follow up with leads have expressed the
interest in your offer religiously because if following up once increases
your conversion rate by 50% then following up twice increases about
seventy percent three times 85 percent you'll experience diminishing returns
with each follow-up but it's still worth it to do so right because these small
increases in conversion rates become more important as you scale up your
marketing efforts okay and what I've found to be the optimal number of times
to follow up is 7 so let's get into what ideal ecosystem of marketing and sales
is for getting dropped servicing clients if Luis Lee well this is the ecosystem
you have marketing and sales as a whole right so in marketing you have it split
in both free and paid methods we want to do the free methods first and also get
our first few sales for free and a new business then reinvest that money into
the paid methods which will then allow us to
scale up our business this is the order you should build it in now take notes
because this is very important how much success
you're going to have drop servicing guys so in order to take advantage of the
Pareto principle and avoid diminishing returns you'll start off with cold email
the appointment sitters and social media outreach then once you're getting decent
sales from these you'll expand into the paid methods such as LinkedIn ads Google
ads and Facebook ads when it comes to the sales part of the equation you need
to have a seven step follow-up system following up potential clients by
leaving voicemails following up with emails connecting on social media and
retargeting you see the thing is if you have this entire drop servicing
marketing and sales system built out not only will you maximize the results you
get and scale much more easily you also close clients at a much higher
conversion rate than if you didn't have the sale system the marketing ecosystem
all works together to support one another and increase both the revenue
you get from your sales and increase the number of clients that decide to move
forward with you becoming a flywheel that gathers momentum allowing you to
grow faster and easier to hit your drop servicing goal so now that's how I get
clients effortlessly in my drop servicing business guys comment below
with any questions you have and I'll answer personally share this video with
your friends into business stuff and I'll see you in the next video talk soon
you