today you're going to learn how powerful
color is when marketing your brand and
how to use color to attract entice and
persuade your target audience last week
I explained there are some key elements
to consider when creating a visual style
for your brand and font is one of them
if you miss a tutorial that worry is the
link so you can catch up later let's
just remind ourselves that ninety-four
percent of the information we receive
every day is visual and color plays a
huge part so we need to be really
mindful of all the subconscious messages
that color conveys about our brand and
how we can use those messages to really
good effect so what are those
subconscious messages and which colors
conveys which message
it takes just a fraction of a second
dress to process visual information
that's 30 times faster than blinking
that's why it only takes is just a few
seconds to make up our minds about
things we've seen around us and color
plays a large part in the decisions we
make as an incredible eighty-five
percent of our purchase decisions are
based on color to ensure his survival
primitive man probably had to learn very
quickly from his surroundings and color
almost certainly stimulated particular
emotions so he probably associated the
red of blood with danger
for primary color and is meant to
stimulate adrenaline and promote a sense
of urgency but red can also have
positive connotations and can be shown
to improve concentration levels and
stimulate the appetite to brands that
have used red versus of urgency and
speed great effect of Virgin Atlantic
and fast-food chain McDonald's if you
want to give your customers a feeling of
confidence and well-being use yellow as
a brand color yellow stimulates
feel-good chemical serotonin in our
brains so how do you feel about snapchat
going back to our caveman he would have
seen a lot of blue around him like the
sky water the sea for instance so it's
not surprising that blue is associated
with the sense of dependency and
reliability certain big brand names
which need to generate a sense of trust
in their customers have used blue to
good effect be aware that blue is
sometimes used some words and phrases to
describe feelings of depression and cold
it's also a non-food color and
psychologically it can suppress our
appetites so be wary of using blue if
you're in the food business if you're in
the beauty business and you want to
emphasize your products use only natural
or organic ingredients you'd probably
use green as part of your brand look
green of course represents nature
springtime abundance and enhances
feelings of well-being for deeper look
into how color affects our moods were
missing and how to fix our purchase
decisions take a look at this
infographic from shortstack I'll leave a
link in the comments box below
a study carried out in 2003 by Joe Haluk
involving over 200 people from 22
different countries we're filled the
following color preferences as well as
discovering that blue is universally
preferred by both men and women us we
discovered that men generally preferred
bright colors or monochrome palettes
whilst women had a preference for
pistols so when using color to market
your brand you need to think about who
your target audience is and which colors
unlikely to appeal to them you also need
to consider whether your brand colors
align with your overall brand
personality Aston Martin appeals to it's
mostly male audience by using a
monochrome palette and also brand
personality is aligned with James Bond
so I think we've got that pretty much
spot on by way of contrast my favorite
French patisserie uses a beautiful
pastel color plate to appeal and attract
it's mostly female client base so to
summarize ask yourself what
psychological messages do my prime
colors convey which colors are most
attractive to my target audience and are
my chosen colors aligned with my overall
brand personality I've created some
beautiful and completely customizable
color palettes so i'll leave the link in
the comments box below so thats it for
this week i hope you enjoyed it if so
please give them like share it with your
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you don't miss another tutorial I'll
catch up with you next week bye for now