What's up
You guys Jason Wardrop here in this video going to break down how to get leads in real estate and I'm gonna show you
guys specifically
Using YouTube how you can generate those leads buyer leads so leads if you have listings don't have listings
doesn't matter if you're bringing in real estate or even a seasoned veteran this works extremely well and the great thing about YouTube is that
Facebook
Instagram since they're owned by the same company they're taking away a lot of the targeting options, right?
You can't target based on income can't do a lot of like the you know, the gender profiling or racial profiling stuff
But you can go through and find people on YouTube based off of their income if they're in market to buy a home if they're
homeowners and
Facebook is taking a lot of that away
Now if you guys are brand new to all this stuff and you guys do want to see my facebook ads set up as well
As my Instagram set up
All you got to do is type down below this video just type facebook leads and I'll share with you guys my 100% free
Facebook Ads mini course on how to generate real estate leads on Facebook and Instagram
Right now as a quick overview before we dive in I'm gonna show you guys step by step
So just hanging with me here how to actually go into YouTube and AdWords to go set all this stuff up
But this is the exact lead generation flow the exact lead generation
Process and this is gonna be true for YouTube for Google for Instagram or Facebook doesn't matter what platform you're using what we do
as we go through we have an ad or a post or a video something like that to get the
exposure on these different social networks
And we're leveraging these different social networks of these different advertising networks because that's where all the eyeballs are. Everyone's on YouTube
Everyone's on Google. They're on Facebook. They're on Instagram
and then we take them from that platform and we're gonna send them to a
landing page also known as a lead capture page as you see right here and then after they opt-in get their, you know,
We get their name phone number email address
We have an automated email and text marketing follow-up in place that we can book more
Appointments from the leads that we are generating
So that is the simple overview the simple process of how we're gonna go through and set all this up
so what we're gonna do right now is I'm gonna show you guys how to
Set up this be YouTube ad with all the specific targeting everything that you do, too
Then when somebody sees this video when they're on YouTube, you know
You've seen those ads on YouTube when someone's watching a video and they're just in your specific area
They click out hit the landing page
They opt-in you have an automated email text marketing follow up and you're good to go. You're able to book more appointments close more deals
so
Let's jump over into Adwords
now if you guys don't know if you guys don't have an AdWords account or anything like that go to
Google Adwords just type that in Google go create your accounts 100% free, but then it costs money obviously to advertise
But let's just make this full screen. So you guys can see this right here
I'm gonna zoom in so this is a my actual Google AdWords account right now
You can see I've only got one campaign running right now. I do most of my advertising over on Facebook
This one's running about 250 a day generating leads for about a dollar and 44 cents per day
So, you know, that's pretty good. So let's go over here. What we're gonna do is from your AdWords account
We're gonna come over and click on this big blue create new campaign. Alright, then we're gonna go new campaign
and
Then what we're gonna be
focusing on here is we want to focus on lead generation because if you're in the real estate business
You got to be not gonna sell a home online
You're gonna do get a lead and then take them offline and actually have the sales process offline
So we're gonna hit leads and for this example, like I mentioned we're gonna do video
we're gonna do a YouTube ad so we're gonna choose the video option right here and
So this is gonna be focused around driving more conversions
so hit continue and then
This will take us to the next step just like on Facebook if you guys have followed me on other videos in the past
This is where we can choose our budget. We could choose our targeting how we want to actually set this thing up
Okay, so we're just gonna say video ad
Test campaign and guys your daily budget really it doesn't matter like it's all up to you what your budget is
I usually like to start with about $10 per day
But obviously this is up to you and your budget and what you can really handle and afford, okay?
Now you can say a campaign total that's just like Facebook's lifetime budget. So a lot of this stuff is very similar
So if you guys have followed my videos you guys have launched some lead generation campaigns in the past
when it comes to facebook as you'll see there's a lot of
Crossover right here. Okay. So you got the start date end date same exact thing with Facebook. Okay delivery methods standard accelerated
We just want standard. Alright maximize for conversions the networks
We're just gonna do the YouTube videos and see these ones are all blocked out because we're going off of lead generation
So that's all set up for you
languages I like to just type in like I've you know
I speak Portuguese, but no one in my market is really even know Portuguese. So I like to just do English right here. Okay, so
Let's do English. If you are in a spanish-speaking market and you want to throw in Spanish if you speak Spanish
Throw in Spanish as well
But obviously you want to throw in whatever language you actually speak and then four locations once again
You want to go through and spend target your specific market?
What's not gonna do any good targeting the whole United States?
You want to get in here and enter another location you do an advanced search right here and we say location
So let's say I'm gonna do throw Bo, Utah
Okay
Coming here
We can do all Provo Utah we can go in we could do a radius just like on Facebook
Right so we can say hey we want to do
Provo, Utah
With a radius of 20 miles or we can say 10 miles or whatever it is
So let's say maybe like 10 miles and see what this gives us right here
So this is like the rap rap now over there. Maybe that's something a little bit big. Maybe we don't want a full
Well, we don't 50. Okay, so you go through and you can go through and change this you can see that already
We just changed this right there boom nailed it
So we got like this is kind of covering some of the surrounding cities
We hit save and then coming down here inventory type standard inventory. We just will leave that as is
Excluded content. I like to go through and check all these boxes
Okay, cuz all this stuff like I don't want my videos associated with this type of content
I like my brand all that
So I just I check all those boxes and then exclude types and labels we go through down here. I
usually to uncheck where I check the mature audiences and I uncheck all of these the reason why if
Someone's watching a live stream video and an ad pops up
they're not gonna pay attention your ad because they're watching the livestream if their gaming if they're all like,
They're more and into whatever they're doing right there, and they're not gonna want to pay attention to your ad
Whereas like if somebody's watching a video that's not a livestream. It's not a game or anything like that
They're more than likely gonna spend a little bit more time paying attention to whatever you gotta say. Okay now coming down here additional settings
Come over here devices. We're gonna leave that on all
frequency capping
I like to do frequency capping because what happens if it is if one person
Goes through and let's say they're on a youtube binge. You're watching like 20 YouTube videos in one single day. All right
well
If you don't put this cap right here what's gonna happen is that one person is gonna see your ad
20 times and so not only are you gonna be annoying that person but also you're spending all your money on
This one person. That's probably not really gonna take action
So I like to come over here cap impression frequency right there
And I'm just gonna do I like to do two times per day
So that means if they're watching multiple videos, you're only gonna have the chance to have that pop up twice for them
and then we do a cap view frequency so view that means they've actually watched a
Portion of your video and I like to just do one time right there and then moving down you just have an ad
Schedule so I just leave that all day guys. It doesn't really matter
Like I know a lot of people freak out like what days of the week are the best to advertise?
Well, what if it's like 2:00 a.m. I don't really want to show my ads. The crazy thing is is I generate leads
24/7 365 days a year doesn't matter
I have my ads on all the time and literally they perform like it's crazy people opt in at 2:00 a.m
Because they're up you might be sleeping, but but they're up and they're often in so you want it on
24/7 365
Ok, so now right here. This is your ad group
This is we're going to get into some of the targeting some of the targeting options that I talked about a little earlier
That Facebook's taken away but Google slash YouTube. They still have them. Alright, so we're gonna come over here ad group name
So we're just gonna say we'll call this one homeowners, okay?
So let's say you're looking for sellers you want to go through and hit the homeowners down here. So we come over here to
demographics and
Someone that's like a lot younger right 18 to 24, maybe 25 to 34
Probably probably owned a home by it by this point
But we just check all those we're gonna uncheck that and then you can have the household income
Okay, so like you want to make if you want to go through and target buyers or sellers in a specific income
I usually like to take off the lower
50% and I also like to take off unknown because if they're unknown a lot of times they're in that lower
50% because that's gonna be a majority of the people and then sometimes if you want to get really exclusive you can say hey
I don't even wanted to uncheck the 41 to 50% here. Okay, but then everything else you can usually leave just as is
All right. Now moving down here. This is we're gonna get into the targeting. So audience is right here
So we just click on audiences and then we come down here this search this all these prefilled ones
These are all my custom audiences which we don't need to worry about right now
If we come over here to the Browse section, look we've got the home ownership status
Which if you are a realtor?
This is huge
right
Because you want to go through and you want to focus on home owners or if you guys have seen some of my videos with
Ashley in the past. She's out in Memphis and in Memphis, there's a huge market of renters
And so what she does is she's focusing on getting the renters to actually see that
Oh, it's actually a lot cheaper for me to actually buy a home to put a little bit of money down first-time homebuyer
Get all this stuff and my monthly payment each month is a lot less so she goes and she focuses on renters
Okay, so you can come in here
You can just click on homeowners if you're looking to find sellers or if we come over here to the search part right here
We type in real estate
And I'm just showing you guys a lot of these different target options
So you guys can get in and explore so these different things yourself
okay, so in market audiences
Residential properties okay that they're in market right there and the crazy thing is you might be thinking
Well, how does Google know this? This is crazy. They don't really actually know this
well
The crazy thing is is that Facebook and Google they have so much data on
Every single person on the Internet, right they have way more data than you've been thinking even can be comprehend
And so you might be thinking well how they know that they're in market
Well, they know exactly what websites are searching for they know exactly what websites are clicking on
They know how long they're spending on each one of those websites
Okay, so they have all this data and so you can just use it to your benefit case will be coming here
We can click on residential properties. Hey houses for sale in market audiences real estate residential properties
Residential properties for sale right here. Okay. So you see all these different things right here new houses commercial properties
I know a lot of commercial real estate agents have reached out to me about different lead generation tactics
Today houses for rent apartments for sale. So you've got all of this right here at your fingertips, right?
So recently moved. So even if you're in the mortgage space, I mean that there's a ton to tap into right here. Okay
So coming down here, then we're just gonna leave the keywords topics placements
You can go in and say like typing keywords of like homes for sale in your community
But I would just leave it as the audience is up here that we've already got then right here
This is where you're gonna go through shoot a 90 second a two-minute video talking about yourself your business
Like how you can help that person if they're looking to buy a home sell a home whatever it is
you're trying to focus on get that branding out there get that brand recognition your face and
Throw the video URL right in there
Okay, so I'm just gonna pull up a random YouTube video just so you guys can see how this works
Let me pull up my channel
Just give you guys a full-on overview
So let's say this is the video right here this Instagram ads video and I'm just gonna pull this one up
And I'm gonna throw it right here in the URL
and
then what we do is this is an in-stream ad what that means is just how I pull up this video and this ad is
Running as an in-stream ad, okay
So before I watch the video
You're gonna have this video playing and they said after five seconds you can skip you guys have all seen this
Right then coming down here. You have the final URL
This is where you're gonna put the URL to your landing page
alright, so like let's say for example, I've got this as a
Landing page for our webinar. So what I would do if I'm trying to get people to my landing page for my webinar
Which you're gonna be trying to get them to your landing page for your real estate business. You copy that
Throw that in right there
Has the display URL auto populated you can put a call to action right here. You can say learn more or whatever
it might be have a headline and you can see how this all prepopulates and
Gives out a name hit save and continue' and boom you're done. That's it
Okay
So guys go check this out because this is like this is extremely powerful when it comes to generating leads for your real estate business
Leveraging YouTube and then a great thing is because YouTube has all of these
Different targeting options that Facebook is actually taking away
Well when someone sees your video ad they click to your landing page if you have your Facebook pixel
Installed right here. Which for those guys were on a familiar with the Facebook pixel
That's basically Facebook's tracking mechanism that tracks every single person that clicks your website
They track every person that becomes a lead. Well if you haven't installed
you can actually have
retargeting or remarketing campaigns
following up
And showing ads to every single person
that saw your YouTube ad click to your landing page and then when they get on Instagram or Facebook
they're gonna see or
Your attic in and they're gonna get them coming back and they're just like you were just gonna be in all places
You're gonna be on YouTube Google Instagram Facebook. Just all over the place
And so the branding the market exposure the lead generation. Everything is just absolutely powerful
Okay. So anyway guys hopefully this video was helpful if it was go ahead give it a thumbs up
I would greatly appreciate that if you guys would also drop a comment down below
Let me know any questions thoughts concerns anything that you guys might have. I respond to every single comment
So if you guys want my personal feedback opinion
Whatever drop a comment down below
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Make more money and grow your business. So with that said guys, thanks so much for watching and I'll talk to you all later