The features of the Internet that we really want to make sure persist, and I don't count
on inertia to do the job here, but these features include the fact that when we're surfing the
web that we're actually visiting lots of different places.
The web of a 1998, and sort of through the past ten years or so, has been one where there's
lots of baskets with eggs all over the place and by just clicking on a link you can visit
that new basket and not even feel the burdens of the journey.
It could be at a basement in Chappaqua New York the server you're going to, it could
be at Amazon, it could be somewhere in Europe, you name it anywhere around the world.
That I think has been less and less so, and part of the research I'm working on is to
actually document and figure out if that hypothesis is true.
I'm actually concerned that because of worries about things like denial of service attacks
where websites might be brought down, what we'll see are websites huddling under the
umbrella of just a handful of Internet service hosting providers.
So it might feel like you're going from one website to another, when in fact all you're
doing is visiting one corner of the massive databanks at Amazon that offers commodity
web hosting to the world.
That puts all the eggs in one basket, which seems dangerous to me if.
Amazon goes down everything goes down, not just your ability to one click purchase a
mousetrap.
And it also means that there are regulatory changes made possible so that if a government
of the world wants something taken down or dealt with they only have one door to knock
on.
And depending on your view of how easily governments should be able to take stuff down, that's
either a good thing or a bad thing.
So having a distributed web with eggs across lots of baskets is one thing that I hope will
persist.
The other thing is I hope the web will persist.
You know the number of times you might find yourself living your digital life by running
a browser and typing in a link and then from the trapeze going from one place to another
visiting each site and clicking on links and typing stuff, that's starting to feel possibly
very 2005.
More and more the way in which we experience of the world are through apps.
So if you were told you can still use your smart phone but you just can't load up the
browser you can only use apps, and those apps might have a browser quietly running in the
background but the experience you'll get inside that app is so much more defined by the app
maker.
And you know, if you're looking at Facebook and you see the sponsored links you're getting
importuning you to do something, almost always it's bottom line please install this app.
Everybody wants you to install their app.
And that's because that's putting you inside the bottle of a miniature universe that isn't
necessarily connected web like to the rest of things.
If you see something interesting inside an app and you want to share it, it will be under
the terms of that app whether you can email the link or whether you can only tweet it
or whether you can do anything with it.
There's not a common URL, that bar at the top, that you can just copy and paste and
share with a friend and then that friend can see what you see.
So, as I look to the future, really thinking about the future of the web itself is something
we ought to be doing.
I don't take for granted that there will be a world wide web the way that there has been,
it might be much more stovepiped and feel a little bit more like1985 with an America,
CompuServe, Prodigy and the source.
Okay you've got your apps; those apps in turn are there at the sufferance of your mobile
phone or your other platform vendor.
It's a much more stayed possibility and so much of the benefits of the Internet have
come from unusual corners from not being so stayed.
I'd hate to think oh those were the early days; things have matured.
Now, there is a genuine worry about security that has it no longer seems so crazy, as it
probably did.
I think it did in say the year 2000, gee maybe before you run an app someone out there should
vett it, should know who wrote it; should have their contact information on file the
way that if you get into a taxicab, remember taxicabs, there'd be an identity marker.
If you use an Uber or a Lift they have some way of knowing who the drivers are.
They're registered.
If that's the level of security you want when you drive three blocks, why wouldn't you want
that for code to which you are entrusting your most intimate details?
And more and more I think that's what we see happening.
I don't know that that's terrible but it does show a general trend in the name of security
in having intermediaries be able to more tightly control the code that we can run, whether
it's on our device or afar, and the content that we can see.