Welcome back to my YouTube channel.
My name is Julia McCoy, and I run the Content Hacker where we help creative
entrepreneurs get their skills, strategy and systems down for massive revenue.
In today's video, I want to share with you the three content types you should be
investing in to grow your business.
What those content types look like and why they're so important.
And we're going to talk about content that is evergreen, long term and sustainable
versus that death trap that exists of creating content that goes nowhere in the
long run. So let's get into it.
If this is your first, second or maybe even third time here, but you haven't subscribed,
please hit that subscribe button and also give this video a light that tells you you
tube that you like this type of content and you'll actually see more of it in your home
feed. Ok, that said, let's get into the three content types that you can tap into to
grow your business exponentially in this decade.
There is definitely a trap out there that exist with content types, and if you study
the data, there are some content types that you should be investing in to grow your
business. Yes, let me say that again, there are content types that will grow your
business, the data shows.
I was doing some research for my fifth book, coming out February of Twenty Twenty Two
called content burnout.
How entrepreneurs can consistently create content without the burnout.
And as my team at the content hacker and I did research for this book, I was amazed at
the lifespan of content.
Now I had known this for years.
I've built businesses that are evergreen because I've studied this, but it was crazy.
When we actually put it into a chart, I'm going to put that chart on screen.
Here is what it actually looks like.
So an Instagram post lasts a total of 40 hours.
A Facebook post lasts a total of five hours.
Pinterest goes a lot further.
A pin last four months to one year.
And by last, I mean the visibility of everything you post on these platforms.
A tick tock only lasts a few minutes.
A tweet 15 to 20 minutes is all you get.
Now look at these last two formats here in this chart.
Youtube 30 Plus states logging two plus years Do you see how there's only two content
formats that go beyond 30 days, and there's only one content format that lasts more than
two years?
This is while you know the hype and the trap out there around content is that you should
be doing this because it's hot right now because it's what everyone wants right now.
When the question really should be, is this the right move for your business?
Think about it like this. Are you wasting your time today by bashing and creating a
bunch of reels? Are you completely wasting your day or are you investing into the future
of your business by, let's say, sitting down and creating an editorial content calendar
for the next 30 days?
As a business owner, you have to ask yourself the hard questions.
You cannot be stuck in that hamster wheel, a.k.a.
death trap of creating content only because it feels like you should or you've been told
to. Or it's what's quick and easy, because the truth is there's only a few content types
that actually last the longest.
So let's go into these types a little bit more.
So there's three total content types.
I recommend that you heavily invest in the months in the years to come, and I don't
recommend all three.
I'm going to recommend that you pick two out of these three, because if you do, all three,
chances are you're going to get so burned out that you're going to give up doing all of
them at some point.
Because let's face it, you also have to do what's humanly possible.
You are a human.
Your business is a business.
But behind that business is a human, and you must give yourself grace and you must be fair
with what you expect from yourself.
And this is why in my coaching program the content transformation system, I teach
creative entrepreneurs how to get out of that hamster wheel of burnout and being
attached to everything.
Because the truth is, as one human, you can do it all.
You shouldn't expect yourself to do it.
You know, my team takes this video and produces it.
My team takes this video and writes the blog for it.
I'm not there sitting at my computer, slaving away for 14 hours a day.
That's not to say I don't ever do that.
I love what I do, and I'm an addict to it.
So sometimes I do have to watch my boundaries.
But that said, as we talk about content formats, I really want you to remember that
you don't have to be a team of one.
I teach growth as a necessary phase that should happen by the 90 day mark in your
business. If you aren't delegating too and hiring a team, you will always be burned out
and you'll always be tapped out on the revenue you should be making.
Ok, back to the content formats, although that was an important note for you.
You do not have to do it all when it comes to the production.
So the three formats, I'm really going to recommend that you double down on pick one or
two. Not all three are.
First of all, blogging this is the only format that lasts more than two years.
That means that whenever you create a.
It's a lot like an investment, almost like crypto, the stock market, but with more
possibility of a definite return because it's your business.
So when you put that calendar together and you're thinking of that strategic blogpost
and yes, this is a strategy, don't fall into the trap of just thinking I will push out a
blog and get it out tomorrow because Julia said, So please, for the love of God, no, no,
no, that is not how to blog.
You must have a strategy.
You must know what your pain points are.
You must have clear messaging on your website already built that attracts them to
your services without all of these things.
Your blog will fall flat.
So don't get me wrong, just pushing out a blog.
It's not the answer.
Every blog post needs a strategy, and it must have two things.
Number one, that blog topic must relate to what you sell.
And number two, that blog topic must have some data around it.
That means you're not creating content around these high competition topics that
everybody has already done where you get lost in the sea.
I teach this process in the expert SEO content writer, as well as it's in one of the
phases the skill phase in my high ticket coaching program where I teach you how to
build an entire business that is profitable in 90 days.
Besides a clear strategy for your blogs, you must be consistent.
It will not work as well if you only put out one blog post.
The quality of your blogs must be 10x, and that's not just the value of what's inside,
although that is one of the main ingredients, but it's also your tone of
voice. What makes your blog posts sound and read differently?
Why should someone keep coming back?
Consistency is the secret sauce to getting your blog to dominate to hit one million
traffic visitors in a year, which, yes, you can absolutely do if you are just consistent
with your blogging strategy.
I've done it and I'm a college dropout, right?
So I believe anyone can do this.
Anyone can use blogging to grow and sustain a monumental business presence as long as
this strategy is there.
The consistency is there in your blogs, frankly, stand out because that is one of the
critical ingredients of what makes someone return to your blog time and time again.
How dark does your voice?
How clear are you?
I hope you're not writing essays, long paragraphs, or maybe you've outsourced to a
content writer and they're taking your ideas and creating content for you.
But you're never removed from that ideation process.
So that's content type one blogging.
What's the second type?
Video If we go back to our content lifespan chart?
Youtube videos last 30 plus days.
My YouTube channel, I've seen the majority of views hit after a year of publishing
content like, for example, this video I'm putting out right now.
Today may not go that far, but in the next three hundred and sixty five days, weeks and
months later, it could go so much further.
So video content is also really powerful because of the nature of the interaction
you're seeing. Why things on top of hearing my voice and if you're reading the blog
recap, you're seeing this in the blog recap too, with trust as one of the main reasons
now why people buy, which was a huge shift in twenty twenty, you really want to give
people a reason to trust you.
And whenever you show up on video, whether that's live or pre-recorded, you can't fake
this. I guess you could try it with CGI, right?
And the capabilities out there, but good luck.
The majority of small business owners are going to have to show up real who they are,
and that's what your users appreciate about VIDEO.
They want to see you. They want to be able to connect with you.
They want to trust you.
Thirdly, the last content format I do want to mention that is huge for business growth
is podcasting.
Now, the lifespan of podcasting doesn't look that great in the numbers.
It's ninety six hours.
That's what the average lifespan of one podcast episode is.
So in that first ninety six hours, they get the most traffic they will ever get in their
lifetime. But from studying the podcast world, seeing what coaches, consultants,
service providers, entrepreneurs are doing with it.
I've seen podcasts use in such creative ways that that podcast episode can be linked to in
ebooks, white papers welcome email series on and on and on, and it could be used as an
evergreen tool to build trust with your audience.
Once again, they're hearing your voice right?
That's a huge connection factor.
That's a huge trust builder.
Also lifespan.
May not look all that attractive, but the amount of people listen to a podcast is
insane. 80 million Americans are weekly podcast listeners and more Americans listen
to podcasts than have Netflix accounts.
So while the data is not that great on the lifespan 90 six hours, I think there's so
much to be said about podcasting.
I didn't used to have a podcast whenever I sold my agency.
It went with the sale, but I will be starting a podcast app very soon, so keep an
eye out for one coming from me because I know that a lot of my listeners, they've told
me this. My readers, my subscribers, they like to listen, and they would love to have
that format in their back pocket where they can hit play.
And there's Julia on Apple podcast speaking to them from their car when they're out on
their bike ride, et cetera.
So don't underestimate the power of podcasting.
The last piece of advice in all of this, again, is to please be consistent and commit.
I recommend a minimum of 12 months of commitment.
That means a weekly blog or a weekly video or a weekly podcast, and if you can handle
it, try to do one.
Focus on one and then focus on a second as a secondary.
So for example, for me, I have a weekly blog going out that is non-negotiable.
That happens.
Number two, I have a YouTube video going out once every other week.
That's just so I can balance it with all the things I do.
So you can absolutely have one primary focus and one secondary.
Just don't burn yourself out.
Be consistent. Think long term and do not give up too early.
And you will succeed and take this advice on the best content types.
Go run with it.
Go have fun.
Master your format.
Pick the format that delights you the most.
Start it there and get strategic.
Do not treat this like a shot in the dark because it will fail.
It won't attract traffic if it's not positioned to attract traffic and get a
coach. Get a mentor.
If you need help in that area, it's so much quicker than struggling through it all
yourself. I hope this video gave you lots of insights.
Don't forget to hit that subscribe button.
I would love to see you back here.
I look forward to sharing more with you.