So today I'm going to talk about how to generate buyer leads in real estate
If you're wanting to market a new construction property now
I get agents all the time asking me about how to set up an ad for a new construction
So if you're working with home builders
tract homes townhomes
custom homes
Whatever it is, and also this even works if you're trying to sell a vacant lot
We've done this in the past and we've seen it work extremely well
So I want to show you step-by-step how to get all this set up in this video
I want to show you the Facebook ad the landing page templates
Everything and if you guys want to dive more in detail on this whole real estate lead generation process
I'm gonna have a link below to a 30-day real estate leads challenge
Now the goal of this challenge is to help you generate your first or your next 15 real estate leads in the next 30 days
Alright. So anyway, if you want that challenge go ahead give this video a thumbs up
Also, check out the link right below and in that challenge
I give you all of the templates that I'm gonna be showing you guys right here as well
Okay. So basically when we're marketing a new construction home
Or townhome apartment really whatever it is is basically like you're featuring a listing, right?
It's just a it's a tangible property. Then the same thing goes for a vacant lot
So all we do is we take this new listing facebook ad copy and we just tweak it
Okay, so we say new listing or you can say new build new construction first time ever hit the market something like that
See before anyone else five beds and then you could put four baths or something like that go here to get the price
location plus more pictures
Now what we're gonna be doing right here is we're gonna be sending these people when they click on this link
Right now it just sends to our Arsenal mkg comm home page
But we're gonna be saying them to a landing page so that we can actually grab their contact information
To generate a real qualified lead so we can follow up with this person
So we're gonna be grabbing their name their phone number their email address
That way we can follow up via email text message as well as give that person a call as soon as they opt-in
Then we're gonna go through and talk a little bit more about this new construction this new build
So we're gonna usually have about 1 2 paragraphs talking about the hot points
Whatever like the great features are of this new home. Okay, maybe has vaulted ceilings three-car garage. Maybe there's a pool
Maybe it's by a park for kids or a great school something like that
We want to include as much as we can right in here
and then finally we finish up by go here for the price address plus more pics so you can see
We're going through and we're telling them about this property and the enticing things but our hook in order to get their contact information
We want to give them something in
exchange for that contact info
so what we're gonna be doing is
Giving them the price of the actual property the address where they can go through and check it out
And then also more pics now with the more pics you can see down here in this example
I like to go through and add a few pictures right out of the gate because
That way they can kind of get the sense of the property
So this is true if it's a just a typical listing like a resale, it's true
If it's a new construction, it's true if it's a piece of land so we've seen this with vacant lots all the time
And it's worked extremely well
so maybe kind of get different angles of the lot the street view kind of like looking across the street all those different things and
Then if someone's like oh man, this house looks amazing
They're gonna click on this go and opt-in to the landing page and become a lead, so
That's basically the whole process and so let me just show you guys really quick how to simply set this up
so all we're gonna do is use the same exact ad copy right here, and then as I mentioned earlier
We want to send them to a landing page. Not your main website
because if you look at your main website
It's not set up to convert website visitors into actual leads if you think about it
When was the last time you actually saw a lead from your website, right?
You probably had a website visitors, but it's not optimized to convert those visitors into leads
And so that's why you haven't been seen the stream of leads. Just kind of flowing through into your business
So we want to set up a simple
Landing page which is super easy to do and we cover all this in the real estate lead generation
Challenge we're gonna come over here to this lead pages. Let me zoom in
So it's easier to see for you and this is an example of laying page
Now if you want to go through is set one up completely from scratch. We just come over here create another lead page and
Yes, if you guys have other landing page software, it's easy
You're it's very easy to go through and set all this up
But this is just a software that we've gone through and filled out
all the
Pre-built custom templates and everything is set up and ready to go for you which like I mentioned that third daily challenge
You're gonna get free access to this software inside that challenge. Ok, so we got the real estate leadpages right here
We've got the listing these campaign that is exactly what we're gonna be using for our ad copy obviously tweaked a little bit
And for the new construction and then we're gonna use this
We're gonna split click choose and this is going to take us into the website builder where we can
Customize this landing page to you your business and this new construction
property you're going through and trying to market so you can see this is consistent we've got
go here for the price address those more pics and
Then the landing page our call to action is get instant access the price and picture of this properties
Okay
So you want to keep it consistent from what they're seen on the ad?
to the landing page and then even what it's called a Thank You page and even the follow-up because
Then that person's gonna have a good experience
Connecting with your business in your brand now, you might look at this and be like oh Jason
I don't have 36 photos of the home. I only got 18 or 27 or whatever it is. No worries
All you gotta do is just click right here and you can see where you can edit and customize any part of this landing page
Over here on the left hand side
So if you've only got let's say 27 photos you go throw that in I went really messed with the headline or the sub headline
Because we have spent hundreds of thousands of dollars with paid advertising
Testing this exact lead campaign and it works extremely well, right it works
So well, so I wouldn't mess with any of that
but one thing you might want to do is change out this background image to be an image of
The new construction the new bill that you're going through marketing
So you gotta do is come over here to choose new image
You just click on that right there, and we've got this image gallery
You can go through use but ideally you want to upload an image from your desktop, right?
So let's just say for this example. This is the new build
let's say this is the the listing wanted to go through it market brand new home is just
or as I mentioned earlier vacant lot same type of thing applies and we just hit use this image and
Just like that
we've easily gone through tweak the landing page then had it customized to you and your
Property that you're trying to go through market. So now all we got to do we can come up here give it a name
We'll say new build
One two three or whatever you want to call it right there and then we hit save it says website saved and published
So now I want to show you this new landing page
And I'm going to get into the ads part here in just a second guys
But I just I want to show you every step of the process. So you're not left like hanging. I don't know
I don't know what to do. After this video. This video is just bunch of fluff
I want to give you guys the good stuff here. Okay, so we got this new build one, two three
We've got the landing page get instant access between some photos the background image right there. And then the cool thing is
We already as part of this 30 daily challenge. We already have the email and text message follow. It's already pre-built
Connected to this landing page and you can easily come in here
You can easily tweak any of the content and either messaging but the nice thing is it's already
Automatically created for you to simplify your life and save you hours of time to honest at the end of day
You probably don't have any way because you've got a lot of things going on to keep up manage run prospect your new business
Everything is this is the lot right? So we wanted to go through and simplify that for you through this 30-day lead challenge
Which once again, you can check that out in the link below now?
We've got this landing page set up, right we have our ad copy right here
Alright, so I wanted to show you guys this quick example
So basically what we're gonna do is we're going to go through and we're just gonna copy and paste all of this text right here
Okay, then what we want to do is we want to go through and this is let's say your Facebook page
Alright, this is my video. I created just a couple of days ago
So if you're wondering how to go through and properly set up your facebook business page for your real estate business
Go check that video out because it's extremely helpful
I go through share some different tips and
Tricks with you on how to get everything set up properly and then we're just going to make a post right here
So we're gonna actually create this on our face Paige as opposed to inside the Facebook Ads manager
The reason being is because when we do it on our facebook business page
Then if somebody comes and visits our facebook business page
they'll be able to see the post as
Well as people that you're promoting it to whereas if you create this post inside of the Facebook Ads manager
what happens is it creates what's called a blind ad and
When you create a blind ad it doesn't actually show up on your facebook business page
Which you want as much exposure because you might get some you're not probably not a lot
But you're gonna get some organic exposure from having that on your facebook business page. Okay. So now
We just want to update these links right here
Obviously you want to go through and update everything that it says right here
But I'm gonna leave that to you not going to get into the details on that in this video
Maybe we want to go through five beds
Three baths is something we might want to add
But come over here this landing page
We've got the URL now you obviously can go through and make this a custom URL but one thing I like to do for
Simplicity and speed and everything is use a service a site called bitly. Okay
So basically, it's just a URL shortener
so I'm just gonna paste this URL right in there and hit shorten and
Then it creates this one right here and we just hit copy and then look at this if we go open this up
It's got this exact landing page. We just created
Okay, so we're gonna go go here to get the price location plus more pics paste that in right there
And I'm just gonna select all of that
Put that in right there and then see how this created
Is created a bunch of photos? I've just pulled from the website that was using earlier. We don't want to do that
We want to go through we want to add photos of
Your property right? So we're gonna hit upload photos or videos right here if you have a video, that is awesome
That's super powerful
it's not absolutely required, but it's very beneficial because I say
You know pictures worth a thousand words and if a picture's worth a thousand words, imagine what a video was worth
right so that very powerful but for this example
Let me just go through and like I said earlier I'll usually like to add about eight to ten images
So whoever scrolling through Facebook or Instagram?
Can get a real feel of what the property looks like the front the house the back the backyard the inside
And then, you know, obviously they're gonna want more pictures that they're gonna be really qualified. And so we're gonna come over here
I'm just gonna upload one for this video
But you can go add as many as you want and then what we're gonna do is hit share now
So we've got this right here
So we've got the new listing see it before instant market go here to get the price location post more pics
When someone clicks on this, they're gonna go out to our landing page
You can see right here. If you twin some photos first name email phone and they opt in. Okay
So now what we're gonna do is we want to go through and we want to use this
for our
Facebook app, okay, so now coming over here to the Facebook Ads manager
What we're gonna do is we're gonna hit create
Okay now for this one
I'm just gonna use the traffic campaign because it makes it a lot simpler
if we went through and set up a full conversion ad there's gonna be like so many other steps which gets a little confusing and
Starting out traffic campaign works just fine. So we're just gonna hit traffic right there
Then we come down here and we're gonna say new
Construction
Campaign and usually what I like to do is give this a name
Based off of the address. Okay, whatever listing I'm going through and marking now. This is a completely brand new Facebook ad account
so I'm just gonna hit set up at account and just walk you through the creation right there and
Right here. It's gonna have the traffic which is
sending people to your website and
usually on most add accounts
This one is not because it's brand new which Facebook is slowly rolling these out to everyone what you need to do
Is you need to check a box it says special add
Category okay, if you're in the real estate market
Mortgage market any of that you need to check that special add category and if it's not showing up for you like it is mine
It once you publish the campaign more than likely it's going to show up live
Okay, so you got to check that special add category box and then select the housing option
Okay now coming down here
What's going to happen?
Once you select that is it's going to go through and basically you're not going to be able to choose the age the gender
Languages or anything like that as far as targeting goes
But the one thing you'll be able to change is go through and pick the city
That the listing the property is located in so let's say that this listing is located in Phoenix, Arizona
Okay now
With this if you don't have this special add category checked you can go down to as low as ten mile radius around
The address or the property but with this special add category
You can actually it limits you to 15 miles now for those you guys concerned about like all man Facebook guys
Don't work real say anymore. That is just like a bunch of hogwash cave. We've been doing this for a long time
They actually added a special add category about a year ago
Lots of people are just barely hitting their account now and Facebook's starting to enforce it a lot more right now
but it's actually been around for quite a while kind of just testing things out and
We haven't really seen in many changes as far as lead generation lead cost lead quality all that stuff goes so it still works
Just fine
I want to worry about all of the the things that happen when you have to go through and check the special add category box
now
with that said
basically what it does is it limits your targeting but once again
I haven't seen any issues with the limits at place on our targeting now one last thing we want to do on the locations we
don't want everyone in this location because like a talent Phoenix a
lot of people probably traveling for work for whatever so we only want to do people who live in this location you
Can see right here it dropped by quite a bit. Okay, so now coming down here
We're gonna leave it automatic placements, which is recommended and then our daily budget. This really comes down to whatever your daily budget is
I recommend starting out with a minimum ten dollars per day
If you have a bigger budget in that twenty twenty-five dollars per day is a great starting point
Even if you have a bigger bigger budget than that yet won't necessarily go to much higher than twenty five dollars per day
Starting out because if you've never run Facebook as before
I I would kind of just keep it at a lower budget to kind of get the feel of how all the stuff works
Once you already got some experience you can easily start at 50 to $100 per day
For every single ad set and ad campaign that you go through and create that's usually what I do as well
Okay, so now coming over here. We'll hit continue
So now we've selected the campaign objective. We've done our targeting which remember with special ad category
We're kind of limited on how all that stuff set up. We're gonna choose the Facebook page that we want to market from which is
Remember back here. This is my facebook business page
And then what we're gonna do is instead of creating an ad like we were talking about earlier. We're gonna use an existing post
Okay, because remember I already went through and created this post right here
So all we're going to do is just use this exact post right here kake's we already created it
So we're gonna come down and we're gonna select post. We're gonna click select post right there and
We're gonna select this one right there. Boom. We hit continue and
It's gonna pull up right here
so new this easy before anyone else five beds three baths everything else that we set on there and then once we're done,
we just hit confirm we hit publish and
We are ready to go now guys
That is exactly step by step how to get all this set up
You get the you use our copy and paste templates inside of our 30 daily challenge you copy and paste this on
To your Facebook page you go through you create a landing page inside of the arsenal' software with all the pre-built email and text marketing
Follow-up. We even have a mobile app
so you're gonna get instantly notifications anytime a new lead comes in that you can call them get them on the phone right away or
Once they text back to one of these automated follow-up text messages
You can easily text back and forth on your mobile phone super powerful, okay?
So they come through they opt-in you get a notification on the mobile app
then you're able to go through text them back and forth the leaves drop into the Arsenal CRM right here and
You are off to the races
Generating a consistent flow of leads with this buyer leads campaign
So if you have any questions whatsoever guys drop them down below
I'm more than happy to answer any of your questions
as far as by early generation real estate lead generation real estate marketing any of this stuff goes because
We've been doing this for a long time. We know exactly what works what doesn't work
So if you have a new-build property, this is the exact campaign
I would highly recommend using if you have a vacant lot that you're trying to get off your hands
This is the exact campaign that I would highly recommend using if you just have any other
Listing this is the campaign. Okay, and let's say you're brand new here. You're like man Jase. I don't have a listing
I don't have any connections with builders. No, you know new construction anything like that
I'm just trying to find buyers and trying to find sellers
No worries, Kay that third daily challenge. It will work exactly
perfect for you
Because whether you have listings you don't have listings
We show you the exact copy and paste ad templates go through and use we show you the targeting
We show you the landing page templates. We have all the pre-built email and SMS follow-up templates
You'll get access to the Arsenal mobile app all the good stuff that you need to succeed with your real estate business
So anyway with that said guys if you found this video helpful, go ahead give it a thumbs up
I would greatly appreciate
that that really helps the YouTube algorithm and get this video seen by more people other people just like you who are needing help with
Their marketing and real estate lead generation
Efforts so with that said thank you so much. Be sure to check out that 30-day lead challenge
And with that said I will see you in the next video