- [Neil] Google loves accelerated mobile pages
in which they load up mobile content faster
and create a better experience for users.
But when you do that, what you'll find is
all that really loads is your content
and you don't really make any money off your mobile traffic
if you do that.
Hi everyone. I'm Neil Patel.
And today I'm going to break down how to generate revenue
from your accelerated mobile pages.
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So a while ago I was in my search console
and I was looking at my traffic
and I just load up search console here.
And I want you to change your date range
to the last 16 months.
And when I was in search console
and I was going through this exact same steps,
I noticed that, hey, you know,
I get a decent amount of traffic from Google,
66,000,000 clicks over the last 16 months, not bad.
Then I scroll down. I clicked on Pages.
When I clicked on Pages I could see all the pages
that were driving traffic to my website.
And when I did a new button right here
and I filtered by device and I clicked Mobile
and I clicked Apply, I noticed that it was getting
a good amount of traffic from mobile.
Now, hopefully this loads.
Sometimes it doesn't because I have a lot of data,
but you'll end up seeing if it does load
that I get a lot of traffic from mobile.
Out of the 60 plus million visits, roughly 66,
25 of them, roughly, come from mobile.
And when you look at this, it's like,
all right, this is great.
It's a lot of traffic.
What most people don't realize is on mobile,
all my traffic comes from accelerated mobile pages.
And I was like, wait, I'm getting a lot of mobile traffic
and it's been climbing over the years.
So I'm going to pull up Google Analytics
for you really quickly
so you can see how much traffic
is coming to these accelerated mobile pages.
Accelerated mobile pages tend to have a URL slug of /amp.
So again, I have a lot of traffic.
I don't pay for Google Analytics.
So I'm not going to show you data on the last 16 months
because the report just won't load.
Even when I look at the last week,
it takes forever for the report to load,
as you can end up seeing here.
But what you'll quickly see is I get a lot of traffic
to accelerated mobile pages.
So I'm going to do /amp.
That stands for accelerated mobile pages.
And you'll see how much traffic.
So over the last seven days, right,
this isn't even the last year or anything like that
or month, it's just last seven days.
512,000 pages came to these accelerated mobile pages, right?
This is people coming from mobile devices.
And when you go to my blog,
and I know I'm on a desktop device right now,
and I'm going to end up pulling up one of my blog posts
and I'm going to show you what it looks like on mobile devices.
So on mobile devices, it ended up looking like this,
minus this top bar right here that I'm, you know,
I'm highlighting and minus the bottom bar,
which I can't really highlight.
Cause it's a click, right?
So the click to get more traffic
and the grow your traffic, those two I recently added.
But before that my accelerated mobile pages
just had the content and that's it.
And what I was doing is I was getting all this traffic
to my accelerated mobile pages
and I wasn't driving any conversions.
And when Google first released this,
you would see a lot of players like "The New York Times"
that are leveraging accelerated mobile pages.
And then they're like, wait,
we're not making any ad revenue.
We're not making any revenue from these pages.
We've got to stop and go back to normal pages.
I never ended up switching back to normal.
I kept my accelerated mobile pages or amp pages.
And recently what I had my developer do
is I had him add call to actions
within my accelerated mobile page.
So on a mobile device, page looks like this,
and you see the call to action here
where someone could enter the URL
or they can click to get more traffic,
and that sends them to my consulting page.
As you can see my URL slug, I have source=amp, so I know,
and that's helped us generate a lot more conversions.
It was that simple.
So the lesson I have for you is just add sticky bars
to the top and the bottom of your amp pages
and have it go to your landing page,
or your products that you're selling
or the services you're selling
and just trying to collect more leads.
It works whether you're a B2B or B2C.
Do this and you'll at least generate some conversions
from your amp pages,
and that's better than generating no conversions.
Try it out. See how it works.
For me, our conversions went up
by around six percent in total.
Keep in mind, majority of my traffic is desktop,
but six percent is better than nothing.
That's extra conversions that I never had.
So I recommend just adding a top sticky bar
and a bottom sticky bar to your pages
to generate more sales from your amp pages.
Now, if you need help with your conversion optimization,
check out my ad agency, Neil Patel Digital,
where we help people grow.
If you have any questions, leave a comment below.
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and thank you for watching.