hi I'm Pete from HubSpot and today I'm
gonna show you how to run Facebook ads
if you enjoy this video don't forget to
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post any questions or suggestions you
have in the comments below when setting
up a paid Facebook ad there are a lot of
boxes you need to check are you
targeting the right people are your
image dimensions to scale are you
running the right type of ad it can all
get a little confusing to help you out
we've put together a checklist to help
you keep all your campaign details
straight first you'll need to determine
the most appropriate editor in facebook
to create your ad Facebook offers two
different tools for creating a paid ad
the ads manager and the power editor to
decide which one is the best fit for you
and your goals you'll want to consider
both your company size and the number of
ads you plan to run at once the ads
manager is a straightforward fit for
most companies looking to get started
with Facebook ads the power editor can
be a good alternative for larger
advertisers who are looking for more
precise control over a variety of
campaigns for the sake of this video
we're going to use ads manager next up
it's time to choose an objective
Facebook's ads manager is designed with
your campaign objective in mind before
getting started ads manager will prompt
you to choose an objective for your
campaign there are ten different
objectives to choose from the list
includes everything from sending people
to your website to getting installs of
your app by choosing one of these
objectives you're giving Facebook a
better idea of what you'd like to do
this lets them present you with the best
suited ad options let's say for the sake
of this video that you're looking to
drive more traffic to your website when
you select this option as your objective
Facebook will prompt you to enter the
URL you're looking to promote Facebook
will then display the ad option best
suited to achieving this objective next
it's time to choose your audience if
you're just starting out with paid
advertising on Facebook you'll probably
have to experiment with several
different targeting options until you
reach an audience that gets you the
results you want
to help you narrow your focus Facebook's
targeting criteria are accompanied by an
audience definition gauge this tool
located to the right of the audience
targeting fields takes all of your
selected properties into consideration
to come up with a potential reach number
if you're wavering between choosing a
specific audience over a broad one
consider your objective if you're
looking to drive traffic you'll probably
want to focus on the type of people you
know will be interested in your offering
however if you're looking to build brand
awareness or promote a widely appealing
offer feel free to focus on a more
general audience
Facebook's built-in targeting offers a
ton of options including things like
location age gender languages and a lot
more you also have the option to select
a custom audience this allows you to
target people on Facebook who have
interacted with your company before for
instance you can target people who are
in your company's contact database
visited a page on your website or
already use your products once you find
a group that responds well to your ads
Facebook allows you to save these
audiences to be used again later
next set your budget facebook offers
advertisers the option to set either a
daily budget or a lifetime budget if you
want your ad set to run continuously
throughout the day you'll want to go
with a daily budget using a daily budget
means that Facebook will pace your
spending throughout the entire day keep
in mind that the minimum daily budget
for an ad set is one US dollar and must
be at least two times your CPC or cost
per click if you're looking to run your
ad for a specified length of time select
lifetime budget
this means that Facebook will pace your
spend over the time period you set for
the ad to run now it's time to create
your act how you design your ad all
depends on your original objective in
our example we want to increase the
number of clicks to your website
Facebook's ad manager suggests the click
to website ad options for the subjective
this particular ad option is broken down
into two formats links and carousels
essentially this means that you can
either display a single image ad
just called a link or a multi image ad
called a carousel with three to five
scrolling images at no additional cost a
links ad will be displayed like this and
a carousel ad will be displayed like
this once you decide between the two
you'll need to upload your creative
assets it's important to note that for
each type of ad Facebook requires users
to adhere to certain design criteria
make sure you check their help
documentation and match your character
count and image dimensions accordingly
once you select an ad type the ads
manager will prompt you to identify how
you'd like to display your ad the three
main options are desktop newsfeed mobile
newsfeed or desktop right column once
your ads are running you'll want to keep
an eye on how they're doing to see their
results you'll want to look in Facebook
ad manager Facebook's ad manager is a
sophisticated dashboard that provides
users with an overview of all their
campaigns up front the dashboard
highlights an estimate of how much
you're spending each day the dashboard
is organized by columns which makes it
easy to filter through your ads so you
can create a custom view of your results
key numbers like reach frequency and
cost are easily available
this makes reporting on performance a
no-brainer remember you don't have to
track everything in fact you shouldn't
before you run your first ad decide what
business goals you want your Facebook
Ads strategy to solve for and keep track
of metrics that best reflect your
success in those specific areas thanks
for watching if you enjoy this video be
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