Be honest.
How many times have you been stuck on what to say in your Instagram bio?
I've been on Instagram since 2011 and I would guess I've probably published 50
versions of my bio.
It's totally cool if you want to jazz yours up, refresh it,
but I think we all get stuck on what the frig do I say;
how do I make my message super clear so that I'm attracting the right follower
and they're actually following that link in my bio?
So in today's video I'm going to cover exactly how to write a bio that attracts
the right person to your profile and gives them an action to take so that you
can start generating leads in your business,
and make sure you stay until the end.
I'm going to share two - count that - two bio templates that you can use the
next time you're feeling in the mood to rewrite your Instagram bio.
If there was one mistake that I see happen over and over and over again,
it's this: not being specific enough. Now with your Instagram bio,
you only have 150 characters.
So the whole purpose is to be succinct.
You don't have characters and letters to waste. By being specific,
what I mean is you need to talk to your target follower,
your ideal follower,
immediately in that first second because your bio is that first impression and
you don't have an opportunity to get a second first impression.
So be specific and be very,
very clear about your specific person.
That's why I recommend following this flow for the very first line of your bio:
who you help and how. Do not waste time.
Don't create a tagline. Do not put fluff in your bio.
You need to tell your person,
this is who I'm for and this is how I can help you solve a problem.
Nine times out of 10 people don't do this and this is the number one mistake
with bios. They make it about themselves.
They make it about some wishy washy mission that they have. Don't do that.
Make it about your target follower. Literally say in that first line,
I am for X, Y, Z, helping them do ABC,
or whatever. I'll give you a template at the end. Don't worry.
So if you're feeling stuck on this first step,
what I would encourage you to do is actually take a step back from your business
and ask yourself, have I niched down enough?
There's this saying that "the riches are in the niches",
so you can say it "niche" or "niche". I say niche, um,
but it rhymes when you say niches; meaning,
the more specific you can get about the particular person you help,
that's where you're going to get the money.
That's where you're going to get the revenue.
A big problem I see a with business owners is they're afraid to niche down.
They're afraid to be specific because they don't want to turn people away.
But what happens when they stay super vague and super broad? Well,
no one is attracted to them because it's not speaking to anyone in particular.
So if this is resonating with you right now, don't feel bad.
Just take this as a wake up call like, Hmm,
maybe I need to get more specific with who I actually serve in my business so
that they know I am the perfect solution for them. Believe me,
you are doing them a disservice by not being specific.
You are losing people.
You are turning them away when they don't know that you are for them.
So get specific.
The second line of your bio is the perfect place to build some authority or
really make yourself stand out from your competitors.
What makes you the best choice for them to solve their problem?
And going back to your business model,
I mean this has to be a problem that keeps them up at night.
They're losing money, they're losing sleep, their health is declining,
their stress is increasing. What's that problem that you help them solve?
That's what you're going to put in the first line.
And the second line needs to make it clear why you're the best in the biz.
So if you've got some experience under your belt,
this is a great time to highlight the number of clients you've helped or the
number of dollars you've helped your clients save or make.
If you can get tangible and specific here, that's really,
really good because just from like a human psychology perspective,
we really like to know specifics. And even better, numbers.
So don't make them really broad numbers. Try to get really,
really specific down to the dollar if you can.
If you're feeling like you're newer to your business and you don't have years of
experience or hundreds of clients, that's totally fine too.
This second line is where you put why YOU; why you are different.
So that could be because you have a particular model,
a particular way of doing it.
Maybe you have been featured in some big press names or maybe if none of those
are applying to you right now,
maybe you're just really quirky and really fun to work with and that's what
differentiates you from your competitors.
So you really have to take some time to think about this question.
I've been stuck on this part before and you know what I did?
I actually reached out to my customers.
I reached out to my students in my course and I said, Hey,
why do you do business with me? And the answers I got were incredible,
but the bottom-line, most common answer was,
"you deliver no-fluff content". And that was really eye-opening for me.
It was really,
really good for me to know why my customers felt they could trust me with their
dollars because I delivered no-fluff content.
So if you are stuck on what makes you different,
if you're stuck on what that authority piece is, ask your customers,
ask them how they see you and that might be what makes you stand out.
By now,
you've filled up most of your bio and you might have room for one more line.
I recommend to include that third line. It's really,
really important because it needs to be a specific reason,
a specific call to action as to why your followers should click the link in your
bio or right below your bio.
A lot of times people just drop the link there and there's really no compelling
reason as to why me, a new follower,
should care about clicking that link. So that last, third line of your bio.
I love to make it a specific CTA or call to action as to what's in it for you to
click that link. Is there a 10% off code?
Is there a brand new training with a specific title?
Is there a case study that would be really good for me to know?
So don't be afraid to get specific for this last line.
So I was thinking to actually show you some example bios that I think are really
good, but I think I'm going to do something a little different.
My videographer Effie right behind the camera, um,
she hasn't redone her bio in awhile and she has a business,
she offers video services.
So what I'm gonna do is pull it up and I am going to live critique Effie's bio
as she's filming this. So let me just record this on my phone.
And what is your handle that you'd like for me to check?
Effie edits inc. I think it's dot.
Got it. @Effieedits.inc. Alright,
so let's go through Effie's bio together as she's here.
It says photo and video, sparkle emoji,
landscape, real estate, events, couples, family, lifestyle,
behind the scenes. And then she's linked to her personal account.
So if I were to rewrite this bio,
the first line would be "I help [your target client] do [what]?
So it looks to me like you are really serving a lot of niches because you do
landscape, real estate, events, couples, family, lifestyle.
If you had to choose one ideal client between that, from that list,
who would it be?
It'd be like landscapers, but that's only in the summer.
So I kind of have a couple seasons.
So right now the fall season, who would be the best person to target?
Landscapers. Yeah.
Even though we're heading into winter?
Yeah.
So anyone with a landscaping business? Okay.
So that would be a line where you'd want to say "I photograph and video your
landscaping projects for" and what would be the end benefit?
Um,
Like do they need that, that documentation for their clients?
Is it for their own portfolio?
Like right now it's for an awards season for them.
Oh, that's a huge benefit.
So I make your landscape projects beautiful and award winning,
something like that.
So that way you're addressing someone who has landscaping projects...
Or, I shoot for award-winning landscapers.
Yes. I shoot for award-winning landscapers. Um,
the second line could be what makes you unique or different;
X amount of years in the industry.
I know you have a lot of projects under your belt, so I would literally um,
count the number of landscaping projects that you have filmed or photographed or
the number that you've worked on that have gotten awards that would be really
good. So like eight award-winning clients and counting or whatever.
And then because these are shorter lines, you actually have room for another,
what makes you unique or different.
So then you can attach your personal account. Um, you know,
like behind the scenes @Effiechristina. And then the last line,
the call to action,
I would try to build in some urgency because you're dealing with a seasonal
business. I would build in some urgency of like,
three more booking spots available for October or something like that. Or,
you know, book before the end of the year for $100 discount.
So those,
those urgency-based CTAs or where there's a limited time offer,
those are really powerful to get people off your profile and like into your DMs
or you know, on your website.
So if you change that profile up to speak directly to landscapers and you tell
them, Hey, I'll help you get awards because that's what I specialize in,
I mean that's just gonna be so much more specific.
I bet you there's no one else with that kind of a bio and you know,
if you get further bookings from that, let me know and keep me posted. Sweet.
You're welcome. Alright, so before we wrap up,
I want to give you two bio templates that you can use to rewrite your bio today.
Your first line:
"Helping [target market] turn [problem] into [core benefit] as we discussed.
Second line is:
[X] clients served plus [X] [total results added up].
So if that's applicable to your industry,
this is where you want to count how many clients, how much you've saved them,
how many awards you've gotten to the gotten your clients.
This is where you want to put that third line free high value resource for your
target customer.
So really choose the one thing that they're going to care about the most that
you have to offer for free. Here's a second bio template you can follow.
The first line:
Coach for [target market] looking to [core benefit].
So what is that solution they're looking for to their problem.
Second line: Featured in X, Y, Z.
So this is where you'll pepper in any press features plus X years of experience.
Third line DM me "ABC" for a surprise.
So if your business is built off of connecting with people through the DMs,
you can drop in a little code word in your bio and track and see literally how
many people are going to DM you that code word and know exactly how many leads
and customers are coming from Instagram. When you rewrite your bio,
be sure to send me a DM. I'm over @EliseDarma.
I'd love to check out your brand new bio and stay tuned for next week's video.
I'm going to be sharing how to do a complete Instagram profile makeover so be
sure to subscribe and stay tuned for that one. To ease and revenue.
I'll see you in the next video. I've been on Instagram since 2012,
2012 and no, 2012,
2011 or 2012? Oh, 2011 I think.
So get sp - so close.