Alright. You guys have asked and so, we are going to answer how to make a
promotional video. There are 3 easy keys to making a great video. We're going
to talk about right now. Okay, talking about how to make a promotional video.
Why are we talking about this? Because even if we're just talking about YouTube
videos and videos for our YouTube channel, we eventually want them to go to
our website. We're going to have a promo video. So, this isn't exactly a video
that's going to be on our channel? This is one that's promoting to drive traffic
to our channel? This is a video that promotes a product or service that we're
selling. So, we're talking about a real commercial here. Oh, oh, got you. Okay. Very good.
3 ingredients that if you include these ingredients and most of
the time it's a pretty good promotional video. Be a good compelling
emotional message. So, I've got my mac book here. We're going to show you an example
and kind of discuss, show you examples of the 3 ingredients. So, let me tell you
what the 3 ingredients are first. Please. We're want to include B-roll,
we'll discuss what B-roll is and why. We want to include testimonials and then we
want to include some music. So, let's talk about what B-roll is. We'll
show some examples. What would you say B-roll is? B-roll is
the footage that you record that is not principal photography. Meaning, it's not
necessarily the subject who's talking or doing the main action. It's other things
that you can put voice over over. And so, it's not the not the main track. It's not
the main focus. That's right. If you're in an editing context, it's not the main
track. It's the stuff that you lay over it
that makes for a pretty year overall story. Mm-hmm. You know, so you're not just
stuck on 2 guys. If we were to cut to B-roll now, what would we show? Well, we
were going to show you right now. Here's our B-roll. Unless you don't go to the
computer. In which case I've just messed that. Yeah, in that case you're just
laughing. But this isn't this is
an example of live b-roll right here. We're going to show you something on the
MacBook and we're going to be talking over it. It's not showing us, it's showing that.
We'll the main track and what we're going to show you is that the b-track
or the b-roll. So, in the case of this video that will show, this is
an event and I went and I filmed. And the footage that we're seeing right here. Let
me just play a moment of it.
Okay, so just what we've seen so far, we saw some b-roll of Tiffany walking up on
the stage. That was me following her with the glide-cam but we didn't
hear what was going on. That wasn't the main track. We heard some music playing
in the background and now we see Michelle. And Michelle, she's talking. This
is the main track and watch what happens in a minute while we're still hearing
from Michelle.
So, we were still hearing Michelle's voice from that main track but we went
back to a different shot of B-roll. This was during one of their breaks. They
turned on some music. Encouraged some dancing. I guess they sell the ladies
that were attending this event. And I was going around just getting some B-roll
footage. So, when I want to talk about B-roll, hopefully this is a little bit
more clear of what B-roll is. You want a lot of footage that shows the the
person... Like in this case, this is an event that we're promoting. So, I wanted
to show what the event was like and I got a lot of B-roll footage of Tiffany
up on stage that really would showcase and really add to it. And then the main
content of the video is they got a lot of testimonials. So, imagine what the
video would be like if I just had testimonial after testimonial. I didn't
have any B-roll. Kind of... I mean, it might be a good video but wouldn't be as good
as this. It wouldn't be... I would call this, you know... That's a lot more interesting
when you have B-roll and extra footage to cut away, too. You also can cover up
little edit breaks and funny things that might happen when the person's talking.
You might have someone giving a testimonial who suddenly has an itch or
needs to pick or whatever and you don't want to see that but she's saying
something so golden that you want to keep that dialogue. So, you'd kind of
way to pretty ladies dancing, for example. Oh, now you talked about music, too.
Because obviously, we were listening to some music on here which adds another
little element, doesn't it? So, I'll talk about music then I do want to go back a
little bit more to talk about how to get good testimonials. So, for music,
there's several websites that you can go to by music that you have rights
to use. One of them all this mention is pond5.com.
Go check them out. The reason I like that site... Audiojungle is another one that
has has this feature I'm going to describe. You'll pull up all these
different audio samples laid out in a grid on the screen and you can hover
your mouse over it and it will start to play automatically, so you'll hear the
music. And then you'll just hover over this one and it will play on, hover... And
so, I might have the video in its rough form playing, you know, on... I have 2
screens on my when I'm editing. Sure yeah. So, I'll have my... The rough edited version
without the music. I'll have that playing. So, I'll have it
in my ears on my headphones and then I'll just hover over the different music
tracks and I like, "Ooh, this one really matches this the mood." And yeah, yeah. And
it's interesting how one music track I might love for one video but I'll try
that one again for different. I was like, "Mmm, let's keep looking."
And just pond5 do like a subscription rate or is it per its used? It's per
purchase. So, you buy that you buy that video. Might be 20 bucks, it might be
40 bucks. You have access to that track for like
multiple uses across lots of videos and stuff. You know, for for the use on
YouTube and whatnot. And same with audiojungle. And there's thousands
and thousands of children that are high-quality.
Yeah, there's musicians I had know. A lot of musicians who sit around all day in
their studios and just come up with these music beds that play for all
types of industrial... You need to introduce me. Yeah, I know. You know, I'm going to. There's a couple of in Orem. That's
awesome. Oh, yeah. The Orem is a town in Utah which is not far from here. So, I do
want to say that the reason I'm recommending something like pond5 or
audiojungle is you can find music tracks that don't have vocals. I mean,
imagine if we're trying to play these testimonies. And maybe that's obvious.
But in a lot of cases when I say put music in the background they don't think
about, "Oh, can you get music without vocals?" But it's just... It's background
music. And what this does, when you have this combination of these 3
things, you've got the visual of the B- rolls that enhance these testimonials.
Not only are they saying what it was like but then you see what it was like.
And you bring in music, it's an emotionally compelling video. I mean, you
watch it and it makes you want to be there. It wants you, it makes you want to
experience it. So, these 3 ingredients, they're not the only. This isn't the only
way to make a promo video. But it's a formula that I've used many many times.
I've created hundreds of these file videos. Both for events and for
speakers. Let me just talk about that because it's a different style. For
professional speakers or motivational speakers, you want footage of them
speaking on the stage and that can be main track. But it's really hard a lot of
times to... You don't just want a whole speech. I mean, let's say
you've got a 45-minute speech. And you want a 3-minute video. It's hard.
Maybe pick out a point or 2. But a lot of times, it's so easy to use stage
footage as B-roll and imagine if you had, you know, let's say you spoke at the
Delta... What's it called now? Energy Solutions. You spoke at a big arena. And
then you spoke here and now you're on stage at Health Center Theatre just
performing. And you can show a variety and not have to worry about what's he
saying here to make... Just sort of sizzle reel where you can... And then what
you're taking then as the main footage. The A-roll as it were, is the speaker
myself, for example, talking into the camera or interview style. I've done a
lot of interview style, yeah. Kind of the main track. And then all of that other
footage, just supports the fact that this is a legitimate professional, well
attended speaker. And then maybe now and then, you know, you let that volume come
up and you hear a little bit of the topic that he or she is speaking on. And
then it goes away and it fades to the music, yeah. You know, and if you let's say
you speak on TEDx and we happen to show 3 seconds of you on a stage with
this TEDx logo there. Or if you're speaking it, a well-known company like,
you know, he spoke in... Right, yeah. So, anyway, but those 3 ingredients
really make an emotionally compelling video. So, I have a challenge for you. I
challenge you to go and try this. Make a promo video with these 3 ingredients.
And I bet you'll be be surprised how good it turns out. Yeah, they're fairly...
It's a fairly simple concept and you might have even accidentally used one or
2 of them. But to put them all together, that's the ticket. The
B-roll is actually, that's the one that's pretty foreign. People don't even think
of using video clips without the audio. They just put music. Yeah, they'll switch back and
forth. A-huh. It'll instantly look that much more professional. Yeah. And then if you
watch this longer at the end of the video, make sure you subscribe because
you obviously liked it. Yeah. And we'll see you in the next video.