oh my god
the year was 1999 mexico taki's tortilla chips quite literally rolled out onto the scene and
changed the spicy chip game so let's take a look at the top 10 facts you need to know about
takis that's nuts you are so local man takis may be a tortilla chip maker known for its spicy chips
but the mexican brand is now introducing spicy nuts as a new addition to their snack family
with a double crunch technology that is said to increase and prolong the spicy sensations going
on in your mouth the spicy nuts are offered in three flavors including flare fuego and smokin
lime flare combines chili peppers and lime fuego is basically a spicier version of flair and smokin
lime features smoky chipotle with the lime for a slightly less spicy experience the aptly named
fuego variety has been described as being like eating fire so if you're looking to spice up
your life a bag of nuts might be exactly what you're looking for takis successfully entered
the u.s chip market in 2006 and is now trying to do the same with its own unique take on nuts i'm a
yoga nut and i'm a nut nut so if you're a lover of all things spicy give takis hot nuts a try
takis means intensity what the heck do you do it well but it's chillax bro technically taki
doesn't actually mean anything at all at least not in spanish so since the name doesn't really mean
much on its own the mexico-based company took the word and made it into what they wanted it to mean
intensity takis equals intensity i love it it is simply awesome takis are marketed to a younger
demographic a market that is typically more open to experimenting with extreme flavors note lime is
a big part of the taki's flavors but this serves to counter the intense heat of the chili peppers
and chipotle flavors as a part of the advertising used by barcell to draw attention in the crowded
snack food industry young musicians are often used as part of taki's ad campaigns this is the kind of
spicy edgy snack that can be paired with those edgy sodas like the different mountain dews with
the intense names and colors taki seems to inhabit the same space as the extreme do's and energy
drinks that often use extreme sports athletes in their advertisements blue sodas with orange chips
or orange sodas with blue chips are the kinds of pairings that kids love and if you'd like to
try it go ahead and do it the takis five lots of flavors the rolled takis tortilla chips are
patterned after traditional mexican taquitos but here's the rundown on the original five flavors
the takis five are fuego nitro wild guacamole and crunchy fajita these flavors are truly not
for everyone as the company's website says taki's chips are only for the strong the brave the daring
are you strong brave daring if so strap in and grab your drink of choice because these flavors
are about to tantalize your taste buds to oblivion take nitro for instance the nitro variety is an
interesting combination of habanero and cucumber for a spicy cool effect the guacamole flavor from
takis is nice because you don't necessarily think spicy when you think of guacamole dip takis rates
this chip as mild but warns snackers not to be complacent with this one because it still packs
a flavorful punch can't taste my freaking tongue k but if you find yourself needing relief from the
spicier flavors then the guac might be your safest bet the crunchy fajita flavor however entices
snackers to find out what caliente really means although the company is always ready to roll out
new flavors these fabulous five deserve their time to shine limited edition scorpions and volcanoes
shut up and take my money limited edition flavors are a fairly common marketing technique in the
snack world one of these limited editions of taki's flavors is scorpion barbecue reviews of
these chips have generally been pretty good but there is a strange side effect that's gotten as
much attention as the chips themselves the chips turn your tongue a striking bluish green color
that's interesting that's very interesting you can see this effect on any of several youtube
videos with kids proudly displaying their colorful tongues before the camera and well this shouldn't
come as such a surprise to snackers since the package tells you there is a color changing
effect but it is surprising that the creators of takis decided on this gimmick in the first place
if you're going to include this effect wouldn't bright red or orange be more appropriate why
bluish green maybe that's why they made another of these intense limited edition takis flavors called
volcano queso this dramatic sounding flavor is described as having habanero pepper cheese flavor
overflowing like lava on the chips these chips will also leave your tongue in an altered colorful
state takis enough uh you tell me no you tell me there's a tagline in ataki's commercial that asks
are you talkies enough although it's admittedly unclear as to exactly what the snack makers mean
by this people are likely to perceive the advertisement as a challenge to embrace the
intensity of these snacks challenge accepted taki's spicy snacks have been marketed fairly
aggressively to the teenage demographic because kids tend to want to experience edgier products
than the older generations of consumers giving customers a sense of exclusivity
is a golden marketing strategy that companies have used with great effectiveness there are a
number of internet reviews and youtube videos that discuss the various flavors of taki's snacks the
question of whether you or taki's enough might not exactly be a taki's untold truce but it is
something many young people are willing to find out takes has done a pretty good job of creating
a loyal fan base that sees itself as a sort of elite group of snackers willing to brave the
extreme takis flavors that are a step above the average spicy chips manipulating tastes
the secret ingredient is takis are so good they have us asking questions like have food
scientists found a way to make us all crave their products and mindlessly keep wanting more and more
regardless of the consequences well no probably not but companies certainly do hire experts to
make products we'll like because they want us to keep buying them makes sense perhaps takis has a
team of experts trying to discover the exact ratio of salty spicy and tangy to make them irresistible
to an otherwise unwitting public so what if they do every company wants customers to like their
products and keep on buying them so if they're technically doing it right then people will keep
on craving more and more any controversy over whether or not takis manipulates the
flavors of their products seems misguided because it feels like people who have an
issue with it are really saying they would prefer if the companies put out an inferior product
are the creators of taki still harboring some secrets about its snacks as it tries to perfect
the flavor for its customers maybe but that also means that these snacks are highly addictive and
whoever plans on eating some should be prepared to devote themselves to the love of takis ingredients
takis takis and more takis always wanting more more more there's no doubt that takis
are a flavorful spicy snack in their own right and while takis can stand on their own their
reputation for intensity and flavor has made them a popular addition in other recipes because takis
are tortilla chips it probably won't surprise you that one of these recipes is none other than
nachos it's simple take your spicy chips drench them with warm melting nacho cheese and add
any other toppings you like another natural recipe where takis are used is good old mac and cheese
of course this is a comfort food staple but why not spice it up with the addition of takis the
spicy chips crushed up could serve as an intense substitute for the usually fairly bland bread
crumb topping often sprinkled on this beloved cheesy pasta dish then there's the all-time winner
grilled cheese first step crush up some spicy takis chips and then sprinkle them on the bread
the crushed chips will stick to the butter or oil spread on the bread before you start grilling
and somewhere homer simpson is drooling if you enjoy adding little twists to your daily meals
then takis might just be the answer to your foodie prayers cheesy is the new spicy now describe what
you taste cheese and cheese if there's anything young snackers love just as much as spicy snacks
it's cheesy snacks takis is well aware of this so they combined their signature rolled spicy
tortilla chips with a gooey cheesy center delicious totino's takis fuego mini snack
bites is quite a mouthful to say and apparently quite a mouthful in the flavor department too
these snacks are found in the frozen food section and could be thought of as the taki's take on the
little pizza rolls that you loved as a kid just like those pizza rolls the snack bites are filled
with creamy mozzarella the exterior is like a crunchy chip with spicy chili pepper flavors the
combination of the spice with the cheese makes for a satisfying flavor experience some people on the
internet have questioned the choice of mozzarella and have argued that spicier mexican style cheeses
would have been more appropriate maybe but it would seem that takis knows what they're doing
after all the makers of takis know that no matter the type of cheese they put into them
people will still pop them into their mouths fresh out of the oven for a full snacking experience you
can have a helping of chips nuts and snack bites and hit pretty much all of the snack food groups
in all honesty it's going to look like a big tasty platter you can brag about do it for the gram and
say cheese the shape of spicy that says spicy meat the ball there's a theory that the distinctive
rolled shape of taki's tortilla chips has been designed to trap more of the spicy flavors that
make these chips so intense maybe a myth maybe not in reality the shapes are formed to look like mini
tortillas and make takis unique in the snack aisle of your local supermarket some industry
commentators have said this unique rolled shape has allowed takis to fill a sort of niche in the
crowded world of snack chips yes it's a gimmick but this isn't rocket science it's snack food
they're allowed to have a little fun with their product the company plays with the idea of daring
its customers to taste the spicy snacks at their own risk even though there have been internet
stories and youtube videos about the supposed health risks of eating too many takis these are
really just hoaxes and urban legends however like most processed snack food these snacks are also
very high in salt so you probably shouldn't be eating them in large quantities anyway at least
not on the daily think about it takis has tried to make a name for itself hyping the intensity
of its spicy flavors and it seems to have worked perhaps the takeaway about takis is not how spicy
the snacks are but how successful the company has been with its marketing convincing people
how amazing and spicy the snacks are regardless of how they've done it takis are beloved and
it would appear as though they are here to stay the spicy snack takeover taki's brand snacks are
owned by barcelo which is a subsidiary of grumpo bimbo bimbo is one of the world's largest baking
companies but also wanted to find a way into the lucrative but highly competitive snack chip market
takis started in mexico but soon established a foothold in the united states years later
in its first year takis generated more than 50 million dollars in sales and received an
innovation award from the marketing company nielsen so clearly there is a lot of money
to be made in the snack game even for a relative newcomer like takis money money money money the
emphasis on intensely spicy snacks was intended to appeal primarily to mexican and latin american
tastes but the extreme flavors soon found an audience among youths of many regions in the
u.s there are millions of kids who love to snack on spicy chips and are always on the lookout for
something new to try teenagers tend to spend money on video games energy drinks and snacks this is a
trio that seems like a sure thing from a marketing standpoint the maker of takis is just one more
company to have taken advantage of this technique so it's not so hidden but it's not shouted from
the rooftops either maybe some of the other snack chip companies will take notice of what takis
has accomplished they probably have to unless of course they want to lose more of the market share
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