Today, a special guest with you guys.
It is Bryan from Daily Bumps.
We want to talk about how he keeps
half of his subscribership engaged
in watching almost every video that he does.
That's coming up.
Hey guys, my name is Tim Schmoyer and it is Wednesday.
Time to give you guys some YouTube tips like
we do here every week on Video Creators.
This is Bryan.
Bryan, welcome.
Thanks for hanging out with us, man.
Hey Tim, I love what you're doing with this channel.
I'm seriously, you have such consistent content and news,
and this is the place to be.
So I feel honored to be on your channel.
Oh, well, I feel honored to have you.
It's great to have you guys.
Thanks, man.
For those of you guys who might not know Bryan,
he runs a YouTube channel called Daily Bumps.
And I forget, we connected over something else a little
bit ago, but then when I was checking out his channel,
I was like, wait a minute, you have almost 80,000 subscribers,
and you're getting about 40,000 views per video every day.
And usually it's kind of a good ratio
if you maybe get like one in 10, one in seven,
of your subscribers watching your videos.
But you get like half.
So I wanted to hear your story of how you keep your audience
and your viewers engaged every day at that type of level.
You know, man, it's crazy.
Because when I look at our views,
I'm still the kind of person who's
like, who the heck is watching these videos?
You know what I mean?
We put up really simple everyday content, my wife and I.
We're a young couple, we're both 24.
We have an eight-month-old son, Oliver, and so we kind of just
want to put up these videos that portray our daily life.
Nothing huge, nothing glamorous.
But yeah, when you look at these views,
you I'm looking at 40% to 50% of our subscribers
are watching these videos.
And I'm kind of like blown away.
And I think what it comes down to is
that there is an ever-evolving story in our blogs.
And it's our daily life.
It's something that we don't make up, we don't plan,
we don't script.
It's just our everyday life.
And I was talking about it after we
hit a day 365, one year of daily blogging--
and right now we're at day 425-- but at day 365
I was like, it's crazy.
Because we've been having a year-long conversation with you
guys, you know?
And it's like when you go back to day one,
it's like the same stuff.
We're talking about the same things and we're chatting
and I'm talking about stuff that's in the media,
and stuff that's going through my head,
and stuff that I have to do with the day.
But it's crazy, because I think that the people who
have been watching from Day One and do so every day
are because they're getting a huge immersive experience
the longer they watched.
So you can jump on our channel and you
can watch the latest video of Missy stuck in a playground
swing and have fun and enjoy that.
But if you watch the next day, you're
going to pick up on some things that we
talked about the day before.
And then if you watch the next day,
you're going to get some finalization in those things
that we talked about before.
So it's all about-- the value is building
the more and more someone watches.
And so I think people are realizing that,
and they're realizing, I have to watch every day
because I don't want to fall behind.
Yeah.
There's a lot of daily bloggers, though,
who do that type of thing.
And you're right, it's a really good point.
We have to keep in mind we're telling a story,
not just these isolated "Here's what I did today,"
but you're actually bringing them
into what you did that day, you know?
That's a really big distinction.
But a lot of people don't get that.
One of the things I've noticed about your channel that
might contribute to this also is-- actually my wife pointed
it out to me-- she commented on one of your videos, just
making kind of a side joke, she didn't mean anything by it,
she was just making a little funny joke, whatever.
But the community of people you have around your channel
just like dove in, responding to her comment.
And she was just like, whoa!
Like, OK, I was just making-- it wasn't critical of her.
She was just saying, hey, wouldn't
be a fun little prank to do this, you know?
And I saw that comment.
That would be fun.
Yeah.
And so my wife actually went back and just
deleted her comment because she was
getting so many notifications.
And that told me you guys have a really, really strong community
of people who deeply care about you guys.
How did that come to be?
How did you guys really shape that community?
You know, it is crazy because the people who
watch us and comment are so-- I mean, they really love us.
And we're so grateful for them, and it's crazy
how we have built this viewership in just a little
over a year.
But honestly, I think it comes from how fast we grew.
I mean, we are Day 425, we're just over a year,
and we're looking toward 100,000 subs right now.
And so I think because of how fast it sort of all happened.
we're creating this fan base and these viewers that
are so committed to us and so committed to our daily blogs.
Yeah.
So do you have any tips or advice for other creators?
And I know you're super humble, so you don't think you really
have anything to offer.
But you clearly do have something
to offer to a lot of creators out there for advice,
for how do we keep our subscribers engaged, how do we
build that type of community around our channels?
Having a goal for your channel is
something that is so important.
I think a lot of people miss out on, they don't realize.
Hey, I'm just going to make these videos
and I'm going to talk about this and this and this and this.
But there needs to be an end goal.
And I think that our videos have something
to offer to a lot of people.
And I think that in the way of entertaining them or bringing
hope to them, or just simple joy.
You know, we don't live this huge glamorous life.
But we live a life that is surrounded by family and love,
and I think a lot of people need that.
And so I think think the people who
watch our videos are getting that from our content.
As well as, you know, I'm always a huge believer
of the title and thumbnail are really, really important.
We may have a very boring day.
Yesterday we got back from Playlist and we were unpacking,
and my wife was going on a walk or something.
But she got stuck in a swing.
So it's kind of like the highlight of the moment,
we're advertising that for people to go and watch.
Or if my wife is talking about this insane parking ticket
we got.
We don't want to just up and say what
happened in the title and thumbnail.
We want to create a sense of mystery
so that people are engaged and they want to click on it
and they want to see what happened today.
Yeah.
I think that's really important, too,
about having a bigger end goal.
Because I do watch some bloggers.
Not all of them are daily, but I do watch some bloggers,
and the ones that I see performing the best-- I haven't
really thought about this so I'm not sure how to articulate it
well-- but there's a difference between-- you
can just tell who the bloggers are who are doing this,
like their goal is actually just to get popular,
or just to make money, or just because they have
an ego they need stroked, or maybe they're
just super insecure, and so they need-- you know,
like you can tell.
It just comes out somehow.
I don't know how.
You can just tell.
And those are the people who I think just aren't really
going to make it and aren't really doing that well.
But the people who, like Colin and Katie,
you know, Nive knows, like those people
who just have this spirit about I
really care about you guys who are
viewing this and watching this.
Not just because of what I think I can extract from you
and get for you, like, value you can contribute to me.
But because I'm genuinely trying to offer value to you guys
because I care about you.
I hadn't really thought through that as much as I probably
should have before talking about it,
but I think there's something there that you guys have.
And there's a lot of other bloggers
that have that, that I think are really
going to start doing pretty well here.
This Playlist experience, just seeing the numbers
face to face.
Seeing, like, our blogs get anywhere between 30 to 40,000
views a video.
And just seeing the people behind it,
it's kind of like a really humbling thing for us.
And we do genuinely care about all our viewers.
We had a viewer come up to us and she was like,
I paid for a ticket to Playlist because I just
wanted to tell you face to face how much your videos mean
to me, and how much you've changed my life.
And we were just like, I had this huge cry.
So we're like, oh my gosh, that's why we do this.
Bryan, where can people connect with you
if they want to follow your channel and such?
Yeah, we post videos every single day at 10 AM Pacific
Standard Time on YouTube.com/dailybumps,
all about showing life's ups and downs.
Sweet.
So guys, you can go check them out if you want to get some,
just start extracting whatever value you
can out of their channel by like, OK, what's he doing,
how is this community forming?
How is he talking to people in their videos?
I think there's a lot of good, valuable things
we can learn about-- audience development and community
engagement and all those good buzzwords
that we throw around here.
So thanks for hanging out, guys.
I would love to hear from you guys in the comments
below, as always, about what advice and tips and ideas you
guys have for developing really strong audiences
and communities around to your channels and content.
And the rest of you guys, if this is something
that you're kind of interested in,
I highly recommend you go down there
and check out those comments.
People are always leaving really good, valuable, helpful stuff
that I learn from all the time.
And if this is your first time here,
we'd love to have you subscribe.
We do this just kind of like Bryan
and I were talking about, because I really
believe that a lot of you guys have messages that can really
change people's lives if those people could just
hear and connect with what you have to say.
So thank you for letting me and Bryan be a part of that.
Subscribe, and we will see you guys again tomorrow
for some YouTube Q&A. See you guys then.
Bye.