- Welcome to The Journey.
Today, we're gonna talk about what is an elevator pitch,
and why you need one.
Hey, I'm Emma, and today I'm joined by my co-host, Sam,
and we're gonna break down first off,
what is an elevator pitch?
- So, the elevator pitch is a really
short and sweet statement about your products,
services, things that you offer
that solve some type of pain point.
- You know when you mentioned that,
I immediately think of when we were out
for some wine last night,
and that musician came up to our table,
and that's essentially what he did, right?
I mean he, he was nice, he said hello,
but then he went into a quick, short and sweet,
elevator pitch.
- He did, and it's so important
that you just let people know, really not only what you do,
but why you do it.
You know people, as Simon Sinek once said,
they don't buy what you do, they buy why you do it.
People wanna get on board with what you believe,
they're, you know, interested in a really good story.
And that's what the gentlemen did.
You know he was able to tell us what he did,
and why he was doing it,
and it really caused us all to be really interested.
- Totally, I think about all the chamber events
that I go to, just within my role at GoDaddy Social,
and networking events can be a balance of fun and also,
ugh, a little bit of a stress,
cause you have to be so on all the time.
But the stories that stood out to me were
the entrepreneurs, the business owners,
that really had a lotta passion
and a story to what they do and why they do it.
And that, to me, that was a,
I didn't even think elevator pitch,
I just thought I wanna know more about you, keep talking,
which often is not the case.
You're like okay, next, you know.
- You wanna make sure it's just conversational.
Just like you're just talkin' to a new acquaintance,
or really you wanna think about it this way,
talkin' to a friend.
You know you don't try to sell or pitch a friend,
you're just having everyday casual conversation.
- Absolutely, it also reminds me, my dad,
I don't know if I told you,
my dad moved from Key West to Indiana
when I was only about six months old,
and one of the things he did is on the side,
side hustle, he opened up a cafe.
And what his story was that I think connected
with a lotta people was he opened up this cafe
to bring Key West to a small town in Indiana.
I was born in Key West, he named it Emma's Cafe,
and almost every dollar went towards my college fund.
And then he brought the Key West like Cuban sandwiches,
key lime pie, everything, to the cafe.
So he had this really cool touching story
that all started from the family that he began
in Key West, Florida, and brought it up to the northeast.
And it just stuck, and it made people talk,
it made 'em excited to be there.
And that, to me, that's an elevator pitch.
All right Sam, so obviously elevator pitch,
we're talking about face-to-face,
word of mouth, but where else could I go
and essentially pitch what I'm all about
or why I'm doing what I'm doing?
- Good question, so you can actually put it
on your business card.
Really quick, short, to the point statement
that you can just hand to people.
Also, you put it on your website.
You know these are areas where people see you,
and you wanna make sure,
cause we know people's attention spans are decreasing.
So, we wanna make sure that we get to the point
as quick as possible so that they know enough
about you to become interested in you to know more.
- Yeah, and social media, right?
- Of course.
- I know I see on a lot of Twitter handles,
they got that little bio right there
as well as on Instagram and Facebook,
and it's a great way for you as a small business owner
to sell what you're about, with telling a story,
short and sweet.
All right, so I got a pretty good idea.
Not to put you on the spot,
but we're gonna put you on the spot.
Let's do an elevator pitch right now.
- Why not?
- All right, so Sam, what do you do,
who are you, why do you do it?
- So, I'm a military spouse.
That's the most important, that's who I am, you know
my wife, she is the center of all that I do.
You'll hear more about that.
But what I do is I speak,
oftentimes to those that are just really frustrated,
you know with the current job situation.
I teach people how to turn from going for job security
to career security, cause job security?
That's an oxymoronic statement, we know.
There's no such thing.
It depends on so many things outside your control;
the economy, the company, you know, the location.
But career security, it's all about what you do.
How well do you give your elevator pitch?
Tell people about your personal brand?
Who you are?
Things that, you know, make you unique and stand out?
And also, more importantly,
how well do you build your connections, your network?
Emma, you've heard of the statement
it's not what you know, it's who you know, right?
- Absolutely.
- I have too, but there's another addition to that.
It's not what you know, or even who you know,
but who knows you?
- That is a lotta great information.
I'm jazzed on what you do, why you do it.
But, for the sake of an elevator pitch,
I challenge you to put that into one to two sentences.
- Challenge accepted.
So, I'm Sam P Lark Junior, military spouse who speaks
on how to create career security opposed to job security.
All right, so now you wanna know
how to find your target audience.
Rather than just looking at the demographic,
you know, who these people are,
their age, where they're located,
I like to do psychographic.
- What's psychographic?
- Good thing you asked.
So Seth Godin, I heard him say,
thinking about what people believe,
where is their thought?
So goin' back to me and what I do,
talking about career security rather than job security.
So I will be talking to people who are frustrated
with the inefficiencies of today's job search.
They're tired of just applying into the black hole
of applications, and just waiting for somebody
to possibly reach back out to them.
So it's a mindset.
So, I suggest, look for those that are believing
what you believe.
I believe people should take control
over their job security,
really the career security,
and they can do things that are gonna set them up
for future success.
So you wanna look for those people that believe like you.
Psychographic rather than demographic.
- All right Sam, so thinking
about what you do is making me really excited,
and I just gotta bring up one thing
I'm super passionate about is my webinars.
And a lot of people do webinars,
you're like yeah, cool Emma,
I listen to webinars all the time,
people do 'em all over the world,
but I really try to like differentiate my webinars
with this whole model of laugh and learn,
because I think it's more fun to learn things
if you can laugh along the way.
- And that's perfect,
because that's what makes you different
from everybody else and sets you apart.
- Are you sayin' that I'm unique?
- I'm saying that.
- Thanks Sam.
All right Sam, so another thing I think about,
just staying on topic with webinars is,
my boss stresses this a lot,
like what is your CTA, call to action.
What do you have to say about that
when it comes to bringing your elevator pitch
to the table or getting people excited
about what you do?
What's the hook?
- Well that's important,
because people don't know what to do
until you tell 'em, right?
So, if you're interested, let's set up a coffee date,
or call me at this number.
Or, for instance you know,
if you wanna find out more, go here.
Tell them what you want to do
so you can take it to the next step.
If you don't say anything, they don't know what to do.
- Oh, okay, now that you break it down that way,
I guess there's one thing I do in the webinars is
as I'm, people are laughing and learning,
sometimes they're getting so much information
that they might be getting overwhelmed.
So I really encourage them by, I guess,
understanding them, like hey, this was a ton of information,
all these social media tips,
here's a link to have a social media consultation.
Is that like a good call to action?
- That's a perfect call to action.
- All right Sam, you've given us a ton of great tips
about elevator pitches, how to approach them,
but what's kinda the final best practice,
the bow on top of this present?
- So you wanna make sure that your elevator pitch is
between about 150 to 200 words,
and you wanna be able to deliver it in
about one to two minutes,
because remember that short attention span.
- All right, that's a wrap.
You learned what an elevator pitch is and why you need one,
so be sure to like this video,
subscribe to our channel,
and ring that bell so you're not the last to know
when the next video comes out, and
- Be sure you comment below.
Let us know what is your elevator pitch?
Don't be shy, this is the journey, see you later.