- Are you trying to grow your YouTube channel
but you're not getting the views
or subscribers that you'd hope?
Well, in this video, we're gonna look
at the three biggest things that we've found
that most channels do wrong and how to fix them.
Hey, it's Justin Brown here from Primal Video,
where we help you grow an audience
and scale your revenue with online video.
If you're new here,
make sure you click that subscribe button,
and all the links to everything we mentioned in this video,
you can find it linked in the description box below.
So let's jump into it.
Now unfortunately, like with everything that's worth doing,
there is no secret to overnight success on YouTube.
It does take time and it does take work,
but time and effort alone
aren't gonna guarantee your success,
and that's why you see lots of channels out there
that have uploaded hundreds of videos
but have barely cracked 100 subscribers.
All of that time and all of that effort
can easily be for nothing
if you don't have the right strategy.
And we've noticed three big mistakes
that a lot of people struggling
to grow their channels consistently make,
so we're gonna run through those three mistakes right now
and how you can fix them
so that you can maximize your results
and grow your YouTube channel faster.
And make sure you stick around to the end
because I'll also share with you
how you can access our free advanced guide,
which is gonna step you through the top tools
for ranking on YouTube.
So big mistake number one is creating content
that your audience don't want,
which is only gonna lead to having no traffic
or no way to actually get your content
in front of your ideal audience.
Unless your goal is to create stuff that nobody sees,
then creating content that your audience don't want
is just a complete waste of time.
So how do you find out what they want?
Well, it all comes down to doing your research up front,
not trying to make your video rank
after you've created your video.
I'm talking about before you've even got your camera out,
before you've even started recording your video,
doing some initial research.
Now don't get me wrong, we made the same big mistake
when we first started out on YouTube as well,
and our channel wasn't growing.
No one was finding our stuff.
We started out creating videos around video tips,
and the problem with that
is that no one is actually searching for the tip.
They're searching for the problem that they're having
or the issues that they have,
the issues that they want help with,
the questions that they want answered.
They don't know what the solution is or what the tip is,
so when they search on YouTube or they search on Google,
the two aren't going to line up.
Google and YouTube aren't going to push your content
through to people and suggest your content to them
because they don't line up, and this is what a lot of people
are creating their content around,
the tips and hints and things
that they think are going to help their audience,
which they might if they were able to find them.
Instead of actually looking and doing some research first
to find what people are searching for,
what is the pain, what is the problem,
what is the question that they want answered,
and speak to that, and then you introduce the tip
or you introduce the solution to them inside your video.
So it's a subtle difference in your approach
or in your content, but it's going to make a huge difference
in the way that your content is able to show up on YouTube.
So researching up front is going to let you see what people
are actually searching for,
and the exact language that they're using to search for it.
Then allowing you to create those videos
where you can share your solution or tips
on that topic to help.
Now I will share with you a resource
to help you with your video ranking really, really soon
in this video, so make sure you stick around.
Big mistake number two is crappy thumbnails.
I'm not sure if I can say that.
Bad thumbnails.
This is gonna lead to no clicks or low clicks
even if your videos are showing up
and getting featured on YouTube.
So again, at this point
you could have the world's best video.
If it's not, first off, showing up on YouTube,
on the platform, or it's not getting the click,
then what was the point in making the video
in the first place?
So the biggest mistakes that people are making
with their thumbnails is that they're not engaging,
they're not intriguing,
they're not enticing people to click.
Now to help you out with this,
there's three main things that you need to focus on.
The first is that you are intentional
with the image that you are using.
So don't just scrub through your finished video
trying to find a freeze-frame of you
where you look like you're smiling
and not quite talking, maybe part laughing.
Don't worry, we've all been there
where you're trying to create a thumbnail afterwards.
So instead, be intentional.
The end of filming every video,
I will literally just point at stuff, pull some silly faces,
all of these things then, I've been intentional with.
So I can then go on to screen grab
or capture the freeze-frame out of the video,
and I've got options for creating a thumbnail.
So that's a really simple thing that you can do
at the end of filming each one of your videos.
Just strike some silly poses,
and it's gonna make it much, much easier for you
to create an engaging thumbnail.
Next, you wanna make sure that you're adding a few words
to your thumbnail, but make sure that they are easy to read
even on a smaller devices.
So this means using clear, big, bold text,
and that's why I only say use a few words,
don't write a full novel
or your full title in the thumbnail.
Just a few words to help people understand
what your video is about.
And the third big mistake is creating content
that's not engaging, which is gonna lead to low watch times
and low engagement on your videos.
So you now got your content showing up on YouTube,
you're now getting the click.
If your video is not up to scratch, people are gonna leave,
and that's a bad indicator that you're sending to YouTube
for it to continually show your video
or feature your video on the platform.
So to create more engaging content,
you really wanna try to keep it short and sharp
or rather punchy and moving along fast.
How long specifically should your videos be
is one of the biggest questions we get asked all the time.
The answer is as long as it needs to be and no longer.
So if it takes you 20 minutes to deliver your video
in the most punchy, concise way,
then make your video 20 minutes.
If you can get it done in two minutes,
then make it two minutes.
Don't unnecessarily extend it out for no reason.
But the more structure that you can build into your videos,
the easier it is for people to consume your content,
to understand what it is that you're sharing with them,
and obviously to follow along as well.
Now if you wanna learn about our structure and our framework
that we use for all of the content on our channel,
we do have a video that I will link up on screen,
sharing all of that with you.
So those are the three biggest things
that most YouTube channels are doing wrong.
Creating content that your audience don't want,
having crappy thumbnails,
and creating content that's not engaging.
And now you know how to fix those things
for your channel and for your videos moving forward.
Now earlier in this video,
I did mention that I would share a resource with you
to help you with ranking your videos on YouTube.
That video is linked on screen.
It's also linked in the description below.
And I'll see you in the next video.