Hi, Tyrone Shum here. Thanks very much for watching this video. Today, I'm going to share
with you on how to create successful FaceBook Fanpage which is going to be crucial in helping
you drive traffic to your blog and also helping you grow your community. So let's firstly
start off and let me show you how to create a FaceBook Fanpage.
The first thing you want to do is if you haven't created a FaceBook account, I highly recommend
doing that and all you have to do is just go to FaceBook.com and just simply sign up
to get an account. Now, the reason why I'm recommending to get a FaceBook Fanpage today
is because after say you reach about 5,000 friends you'll be limited in what you can
do to be able to promote to or keep in contact with all your friends and with the FaceBook
Fanpage, you can have unlimited fans or unlimited people following you and also communicating
with you so you can imagine the power of having a Fanpage.
Let's go through firstly and I'll show you exactly what to do step by step on how to
create Fanpage. First thing I've done is I've logged into my FaceBook front page account
and as you can see this is my personal profile page. What you want to do is at the bottom
here that says "Ads and Pages" simply click on that. Now you go in to be able to create
a FaceBook Fanpage and to do that, what you see here is up here it says "Create Page,
New Page or Delete Page". What we want to do is firstly create a page.
To create a page, all you have to do is select either one of three options. You've got here
Local Business, Brand or product or Artist or band. Depending on what you're doing, if
you're a business then I recommend creating a local business and if you select on that,
there's a few options that you can choose from and depending on what business or which
area or category you are simply select that. In my circumstance or in my situation here,
I've created personal branding for my own name so I selected Artist or band. And you
can select any of these depending on what you are, I'm just basically either a public
figure or just a writer. I've chosen in the past being a writer.
And then just give yourself a Page name. Simply just type in the name of the page. In my case,
it's my full name and then simply just click on "I'm the official representative..." now
once you've created that, all you have to do is click on this button that says "Create
official page". All right once that's done, it'll take you straight back into your page
which I'll show you right now.
All right, I'm back here now on my FaceBook Fanpage. This is my own Fanpage that I have
here. And, there's a lot of things you can do to improve it. The most important thing
I recommend you do is make sure you do have a good profile picture of yourself or your
brand of your company. And it's easily changeable, all you have to do is just simply click on
this link here and click "Change picture" and you can upload a picture, choose from
album or edit from now, whatever you choose to do it. But just make sure that your profile
picture that you put up here represents your company or yourself. Then, what I recommend
doing is putting your detailed description on what your company does or what you do on
the Fanpage, just put in a lot more details rather than saying just who this is. Just
give them some information so that whoever wants to read comes to your blog can see all
this stuff.
All right once you've done that, what I recommend as well too is to try put little bit more
information. So you probably want to put your info page here and give exact details, links
back to your blog, links back to your other websites that you have and so forth. Now the
next thing I recommend doing as well is to put some photos up. People want to know who
you are, find out a little bit more about yourself and I've put some photos of who I've
met with in the past like Darren Rowse, Gary V,
and so forth and Yaro Starak.
All right, once you've done that, the next thing I recommend doing is to put in a few
different applications. For example links to YouTube, Twitter and also Posterous blog
posts and so forth. There's some really neat piece of software or tool that I use to set
this up and you don't have to do it by setting it up yourself. All you have to do is simply
go to this website called Involver which I'll open up right now for you. It's called Involver.com
and you can see it right here. What it does is it allows you to add maximum of two applications
into your FaceBook Fanpage if you sign up for free account. If you decide that you want
to add more applications, you can do that and just pay a monthly fee to be able to access
that. But all I recommend doing is adding the most two important things that you need
which is YouTube and Twitter. Which as you can see if I jump back to my FaceBook Fanpage,
I've got YouTube and Twitter and they're probably the most important links that you want to
have feeding straight into your FaceBook Fanpage. So we'll just jump back straight in there.
To sign up an account, simply click "Start here" and it's a simple three-step process:
learn about the apps, choose the apps and then decide which feature is suitable for
you. And as I've mentioned, I recommend signing up again Twitter account and also the YouTube
account and as long as you have those two already setup like the YouTube account and
Twitter account, all you have to do is add in the details here and Involver will do the
rest for you. So I'll let you do that anytime you want and it's very, very easy to do.
Now, one last thing I want to do is just talk about more details about creating yourself
a specific link so that anyone who wants to access your FaceBook Fanpage will be able
to easily find it. What happens is that originally, the link that you get on your FaceBook Fanpage
is something like FaceBook.com/pages/numbers-yourname which is extremely, extremely hard to remember.
And I don't easily recommend using that to send out to people because what will happen
is that people will forget that. What I recommend you do is to create a specific link, customized
domain name for your FaceBook Fanpage or you can have a basically directory that's been
redirected here. For me, I've got a specific link that goes directly to the FaceBook Fanpage
which is Tyroneshum.com/FaceBook. And anyone can remember that if I just send it out via
email or send it out to anyone in my contacts, and I'll ask them to visit my Fanpage, all
they have to do is type in Tyroneshum.com/FaceBook and you'll be able to access my FaceBook Fanpage
anytime.
Okay so that's pretty much how you go about doing that and setting up the FaceBook Fanpage.
It's important that you create a community and to interact with as many people as you
can because this ultimately will help you basically build up a community so that people
will be interested in what you're doing and also you could be what other people are doing.
It's a great way to social network with people in both the business world and also in personal
world as well, too.
So what I like to invite you to do now is to come onto my FaceBook Fanpage and check
it out and find out a little bit more information about me, love to build a community with you
and also connecting with you and keeping in contact with what you're doing and also check
out your FaceBook Fanpage. All you have to do is to become a fan on my page, just simply
visit Tyroneshum.com/FaceBook and you'll be taken straight to this page here and just
become a fan on my page simply by clicking this button here that says "Like".
Once you click on that, you become a fan on my page and be able to keep in contact with
me, keep in contact with what's happening in my community and also basically communicating
with me and ask me any questions. If you've got questions about Internet Marketing, anything
about outsourcing, anything about business, simply ask me or just go to General Feedback
or Questions, just send it over to me as well, too. I love to be able to keep in contact
with you as well and see what's happening in your world as well.
So thanks very much for checking out this video and also I hope that you've gained a
lot of information on being able to create your FaceBook Fanpage and hope to see you
in the next video.
So that's it for me today, my name is Tyrone Shum and I'll see you in the next video.