- I'm gonna tell you how to get your videos
associated with other videos on YouTube
so that you can start getting some suggested traffic
from some other channels like yours,
and we're starting right now.
(base thumping music)
What is going on?
My name is Nick, welcome to another video.
If this is your first time here and you want to learn
how to grow your channel,
make videos and all types of other YouTube related stuff,
start now by subscribing and clicking the bell
so you don't miss anything.
Okay, now this video is going to show you the how,
but when you are using the how part,
it's also really important to make sure that you have
a deeper understanding of why this works like it does.
So, because of that I'm going to recommend
that you go to a link
that I have down in the description below,
on Matt Gielen's video,
he actually has the second part of
this particular video that you're watching right now,
so that you can develop that deep understanding
of why this works.
And look, he is really smart when it comes to YouTube,
he's worked with a lot of major brands and he is somebody
that you definitely want to be listening to right now,
in terms of YouTube.
So make sure that you subscribe to his channel
while you're over there.
So, when you break down the different ways to connect to
another audience,
there's a handful of different ways,
and we're going to through all of 'em, but remember,
this sort of thing is the most effective when your content
has already proven that you can keep people
clicking, watching and engaging.
So, with that out of the way,
the very first place that you can use this,
happen to YouTube's collaborative filtering
to associate your content with others,
is your description links.
Now wait, I know what you're thinking.
Hey Nick, nobody looks in the description.
But actually they do,
when you give viewers a reason
to look into your description.
For example, lets say that you make a list video
or you mention another channel
that you're wanting to make that association with.
When you tell your viewers
about the list of channels that you're talking about,
or a specific channel that you're talking about,
simply tell them that the links to those channels
are down in your description below,
so that they can go down there
and they can click on those links
and go check out the other channels.
It's that easy.
They just have to have a reason of some kind
to go down in to the description to click on those links.
Another thing that you can do on the description link
side of things,
is you can also put a short list down your
description of other channels that you might like.
So, lets say that you're a review channel and people
are commonly going to your descriptions
for the sake of getting the links
of the things that you recommend.
Since they're gonna be down in your description anyway,
looking for those links,
having that list of channels down there
is another way that you can slowly
start introducing those channels to other people
so that you can start creating that association over time.
Now, we're going to be going into some more complicated
things that you can do,
but to just go ahead and get 'em out of the way,
you can also do this with your in-screens
and with the cards in your videos.
Similar to the description links,
you simply tell people to click on the card
where you're recommending the other channel
or the in-screen element where you're
recommending the other channel.
Okay, so now we're going to level this up a bit
and we're gonna go into playlist.
So, another thing that you can do is you can actually build
playlists around topics and involve those other channels
within those playlists,
but there's a really important part
of building playlists around the topic where you're
including those other channels.
You have to send people into that playlist
because if you just have a random playlist on your channel
that you're not bringing any attention to,
then it's gonna take a really long time for people to
one, find it, two, actually click on those videos
and then go in and watch 'em,
and it's gonna be a really slow drip,
whereas if you put that playlist on your channel page,
you're gonna bring attention to it,
if you recommend that in a card on your videos
you're gonna bring attention to it,
if you put it in your in-screen,
you're gonna bring attention to it,
if you put it in your description,
you're gonna bring attention to it.
And the more attention that you can bring to it,
the faster that you're gonna be making those connections,
because the more people that watch your channel
that watch these other channels,
the more likely they are to show your channel to the people
that haven't watched your channel from these other channels.
Now, let me give an example.
Let's say that you made travel vlogs.
What you can do in that situation if you have other
travel vlogs that you're wanting to associate with,
is this.
Put together a playlist that includes the content
of the vlogs that you're trying to connect to,
in a categorical way,
for example if you traveled to Bali,
and a bunch of the other channels that you're trying
to associate with, also traveled to Bali,
then you could put together a playlist of just Bali videos.
When you're doing this, also make sure that you optimize
that playlist in terms of the title and description,
around Bali, because that's what you're trying to bring
attention to that specific playlist for.
And the reason that is important is because playlists do
sometimes show up in search,
they do sometimes end up getting suggested
next to other content around that specific topic,
so, because of that you want to make sure that you're
giving yourself that little bit of an advantage
in the event that that happens to the specific playlist
that you're building,
which can bring a lot more attention to that playlist
which will speed-up that connection.
Building playlists in this way is also a great
thing that you can do for your viewers,
and it just makes it easy for you to recommend that content,
because if you're making travel videos and you say,
well I actually put together an entire playlist
of videos about Bali that don't just include my videos,
they also include other people
that you're really going to enjoy,
all these different perspectives,
then what you're doing is you're just creating
that one asset that people can use,
that you're involved in, so they're gonna be watching
a lot of the videos in that playlist
if they are interested in the topic of Bali.
Next, take advantage of the pinned comments,
so just in case you don't know what the pinned comments are,
is in your comments section you have the ability
to pin your comment, or a comment from your viewers.
So what you can do in that situation is,
you can start pinning your own comments
to where you recommend playlists that include
the other channels that you're trying to connect to as well,
so, let's just back-up and take that Bali example,
then what you can do is you can say,
"Hey, you know, check out these videos,
"these are my favorite videos about Bali."
That's pinned in your comments,
you have it linked in your description,
you have it linked in your in-screen,
you have it linked in your cards.
You could even add it as a section on your channel page,
so that you're just bringing more and more awareness
to that specific playlist.
Now, it goes without saying, but I'm gonna say it anyway,
collaborations are also a fantastic way
to build-in that association.
When you collaborate with other YouTube channels,
and you're sending people back and forth between
the two channels,
like Matt and I are doing in this specific video,
it can be a really powerful way to create
a lot of association, really fast.
And to stack on to the reasons that this is so powerful,
when a lot of people go from Matt's channel to my channel,
or from my channel to Matt's channel,
and then they start watching both of our content
on a regular basis,
well guess what,
YouTube is going to identify that,
and YouTube is going to say,
"Well hey, a lot of people on this channel are
"not watching this channel yet,
"let's start sending some of these people over to here."
And the same exact thing on Matt's channel,
they're gonna say,
"Hey, a lot of people that are watching Matt's stuff
"haven't seen Nick's stuff yet,
"so let's start sending some of the people over here,
"because the cross-over people that have taken
"that leap during the collaboration,
"they're diggin' both channels,
"so let's start showing more people both channels."
But, keep in mind this is the most powerful
when both channels that are collaborating
are in alignment with each other
in terms of serving the same type of audience.
If Matt's channel was about YouTube, which it is,
and my channel was about cooking, which it's not,
then in that particular situation what would happen is,
the people that are crossing over
from YouTube into the cooking,
might come over and support my channel
just because Matt told 'em to,
however they're not gonna keep watching my content
which is gonna send negative signals into YouTube
in terms of these people do not like this content
as much as they like this content over here,
so there's no real reason to show this content,
this cooking content,
to Matt's audience that is full of people
that are trying to learn how to do YouTube.
Another thing that can be really effective
when you're trying to infect another audience
or you're trying to associate your channel
with other channels on YouTube,
is actually sharing their content in your Community feed.
Similar to the collaboration idea,
this is also really powerful but you have to make sure
that the audiences that you are both reaching
or trying to reach are similar.
But if they are, you can start creating these associations
by simply sharing their content in your Community feed.
So you would take the content that you think
that your viewers are most likely to watch
or that they would get the most value out of,
and share it in your Community feed.
And then boom, you're sending some of your traffic
over there for that association.
Now on the collaboration side,
you know it's more powerful because they're
sending traffic to you as well,
but with the Community tab,
that might give you the opportunity to do it where
maybe you can't collaborate with that person,
or maybe that person just doesn't wanna do collaborations,
or they just don't do any collabs with anybody,
so because of that, you know, using your Community feed
can also be a way to slowly send people
over time to slowly build that association between you
and some of the other channels that you're wanting
to associate with.
Now on the experimental side,
because we don't have any real data for this yet,
because we're limited in the data that we have
with YouTube stories,
but with YouTube stories
you can also mention other channels as well,
so another thing that you could try,
to actually stack on top
of the other information in this video,
is you can actually try to also do a similar thing
with the stories,
so where from time to time you're mentioning other channels
that your audience should watch.
And with the stories, as you probably already know,
those do get shown to a lot of people also
that aren't even subscribed to your channel,
but for the people that you are trying to make
those associations with,
at the end of the day you're creating one more hit-point
between you and that other channel that you're
trying to associate yourself with.
Now, like I mentioned before, it's really important
to make sure you have a deeper understanding
of how this works,
so I want you to watch this video right here
over on Matt's channel,
so that you can make sure that you really understand
how this whole thing goes together,
so click on that right now
and make sure you subscribe to Matt while you're there.