Watch today's episode to find out how to make your clients choose your coaching services
over your competition because of your unique value proposition.
All about helping you go from passion to profits in your coaching business.
Hi there, coach, it's Carolin Soldo here, and today, I want to help you feel unique
and stand out online.
Maybe you're a new coach and you're looking around the industry and you see coaches who
have programs that are similar to yours, or maybe a little better, and you're wondering,
"What makes me stand out?
Why would anybody choose my services over my competition?"
And I know what that feels like.
It can really hurt your confidence if you're not quite sure what makes you unique.
Stay tuned, because I'm also going to give you my complete coaching business branding
guide, and with the guide, you're going to be able to build a brand step by step to bring
your value proposition to life.
Before we dive in, make sure you hit the bell icon and you subscribe so you get notified
when new episodes drop every Wednesday.
So what is a unique value proposition, or UVP?
Your unique value proposition is essentially one sentence or one statement that tells your
audience why you're the best man or women for the job, and why they should be hiring
you over your competition.
You can use it on your website, on your opt in pages, on your emails and your social media,
everywhere you want to really tell your story and set yourself apart.
But more than that, it will help you as a person gain the inner strength, and gain the
clarity and confidence to show up as a real star.
So my value proposition would be something like, well, I help my clients gain at least
three times more clients than my competition, and I help them do that in at least 50% less
time.
And I say that because my goal is to help you not only build a thriving business, but
also build an amazing lifestyle, and do the things you want to do, not just in business,
but in life as well.
Additionally, I would say I'm really proud of a couple of things.
I'm an immigrant, I've come to this country with nothing, a couple of hundred dollars,
and I've built the life I have today from ground zero.
I also have two little boys, so I'm a mom.
I have an amazing husband, and I can truly say that I've found my soulmate.
And I've built a multi-seven figure business.
So my unique value proposition and where I draw my confidence from is a combination of
the things I've accomplished in my past, my story, and also my personality and the things
that are really important to me in my life.
So now that you have an idea of what a UVP really is, let's dive in and build your unique
value proposition.
When you think about your UVP, I want you to think about the three Ps.
The first P is purpose, and purpose stands for your story and your background.
So your purpose is your story, and that can never be copied.
That gives you fire and drive to do the difficult things you need to do in your business every
single day, and that's the first piece in your value proposition.
For me, my purpose is a combination of me being German, being an immigrant, being a
mom, a wife, having a master's degree, and having built two multimillion dollar businesses,
which have taught me a lot, and have turned me into the person I am today.
Let's talk about the fun stuff.
Your personality.
Your personality drives everything you do, every single day, and the one thing I hear
so many coaches say is, "Oh my God, what if people don't like me?
What if my personality is not fun enough or not outgoing enough, or not interesting enough?"
Guess what?
There's no right or wrong when it comes to personality, because you are who you are,
and I always say if I can't be myself in my business, it's not worth it, so I want you
to let the pressure come off, relax into who you really are, and begin to really love yourself
for those things.
The third P stands for people.
Make sure that your UVP always talks about client results, very important.
Yes, it's about you, but most importantly, it's about the people you're going to serve,
and the results they can expect from working with you.
So if you're brand new, and you've never worked with a client, that's okay.
I want you to think about your own personal, tangible, and intangible results that you
have accomplished for yourself, and over time, you will gain more clients, and you'll be
able to talk about their results in your UVP as well.
Now remember, your UVP is a combination of people, purpose, and your personality, so
you mix those three together and you create one sentence or one statement and then integrate
that into your website, your emails, your opt in pages, your flyers, your talks, and
literally everywhere else, and always keep it top of mind, because it will guide you
in everything you do in your business.
And I wanna see your UVP, I wanna see what makes you unique.
Put your UVPs below in the comments below the video, and I'm gonna give you my personal
feedback.
Now that you know what your unique UVP is, you can take the next step and actually build
a brand based upon it, and I have a very special guide of you today.
It's our free Coaching Business Branding Guide, and in the guide, it will show you step by
step how to bring your UVP to life in the form of a brand, a color scheme, a logo, tag
line title, and all the other important things you need to be creating for you coaching business
to make sure people actually understand how you differentiate and you can really go out
there and truly shine.
And if you wanna take it one step further and you're ready to actually enroll clients
into your business, I wanna share with you the three simple secrets to get all the coaching
clients you could ever want.
Sign up for our new web class this week, and in the class, I'm gonna show you three simple
secrets and steps you can take right away to gain clients in your coaching business.
There's a link below in the description.
Simply click there and join me in this class.
If you enjoyed the video, make sure you like it, subscribe to our channel, and share it
with your friends, to help other people discover their UVP as well.
Thank you so much for watching, and I'll see you next time.
Take care.
Do you want to build a successful online coaching business, but you're not sure how to get started,
and you're scared of wasting time and money on the wrong steps?
Let me be your coach, and show you the right steps to quickly launch your business, attract
the perfect clients, and multiply your income.
To learn more, go to CoachingBusinessTraining.com.
Maybe you're offering the same old meditation routine.