This video is all about it.
We are going to tell you the ins and outs
everything that you need to know about Premiering your videos on YouTube.
Let's just do it; I don't want a script, because then it'll seem cooler.
It'll seem more like MTV.
Ariel, Ariel, you should keep that in.
Are we... Is this... Are we starting? How do we do it?
Do we start like this? I don't know what's going on.
Hello, Insiders, Barbara here
and I am so, so, excited about this video
and what we are talking to you about.
I have somebody here. Did you want to introduce yourself?
I'd love to. My name's Kurt.
I'm a Product Manager here at YouTube, working on Premieres.
And Live Streaming.
And Premieres is a feature that I am so excited that YouTube is rolling out.
Let's start off by telling everybody what a Premiere on YouTube is.
OK. So Premiere is a brand new feature we announced really recently, at VidCon.
And we've been giving it to a handful of Creators.
I think we'll get more into who has it and when they'll have it in a second here.
But the feature, essentially, allows you to upload a video normally
and then your fans can watch it together as sort of a first viewing experience.
So, it's kind of like a movie Premiere.
Yes.
OK. So, I've had a lot of questions about this from Creators.
Is it more like a Live Stream, or is it more like an upload?
You know, it's got components of each.
It's kind of funny to talk about where the idea came from.
We were giving a talk at the YouTube space in London, to about 100 Creators.
And there was a Creator in the audience, I didn't get his name, unfortunately:
"Kurt, I love live streaming.
I love the ability to schedule my stream ahead of time.
I love the ability to receive Super Chats during a stream.
I'm doing a stream once a month. I'm doing an upload every day.
Can you bring those things to uploads?"
So we got off the stage, and we were like "That's a great idea. Let's do it".
It's a little bit of both, but it really starts from an upload.
That's right. How the feature works from a Creator's...
OK. So, say I want to Premiere this video:
Give me a step by step, timeline walk-through of how you actually do this.
Awesome. So, as a Creator
you use the standard upload flow that you would use on the website.
So, you go to youtube.com/upload.
You upload your video as you do normally.
And there's a new setting, that says "I want to Premiere this thing."
So, you tap that setting, and once you tap that setting you have a couple of options.
One option is you can schedule it.
The other option is you could Premiere it instantly.
When you Premiere it instantly, I'll talk about that
then we can talk about the benefits you get if you schedule it.
But, if you Premiere it instantly, what happens is your video's uploaded normally
then all your viewers who show up right when it's uploaded, watch it together.
Right when you hit that 'Publish'?
Right when you hit 'Publish'.
OK.
I actually don't expect many people to do the upload and then instantly Premiere it.
I expect most people to schedule it.
And that's actually where most of the power of this is, I would think so.
Let's talk about that one.
Yeah, so, again, standard upload flow.
You mark your video as a scheduled upload.
We've had that feature a long time; a lot of Creators know and love it.
They use it mostly for workflow purposes, because, how it works today
if it's not a Premiere the video's private until the scheduled date and time arrives
then it gets published.
If you mark your video as a Premiere and use the scheduling
what we do is, the instant you publish your video as scheduled
we make it public.
And so the Watch page is public to everyone; you get a url you can share out.
When viewers come to that url, they see the standard Watch page;
the only difference is the video's not playable yet.
It has this little countdown that says: 'Premieres in n days'
like '4 days from now.'
And then, the other awesome thing about it is
viewers can see the title and the description, so they know what's coming
they can see the thumbnail.
And so it's a nice way for a Creator to set up the video.
Then they can promote it, hype it up, build anticipation for it.
So that's a great feature.
And viewers who find this page, what can they do when they get there?
When they get there, they can comment.
If other people are there with them we say how many people are waiting on the page.
The Live Chat is available.
Does Live Chat open up the second you publish it?
It does.
So, the second you publish it, Live Chat is there.
The other thing is, to the subs feed, to all your subscribers, we say:
'Hey, there's a video coming!' And, again, we say the date and time.
So, then, all your viewers can show up there instantly.
They can start talking about how excited they are for your video and so on.
So, it's pretty cool.
I love the fact that you can get comments on your video
before your viewers can actually see the video.
So, you get all the comments about how excited they are
for what it will actually be.
Yeah, it's pretty awesome.
All right, so let's fast forward.
So, say I'm scheduling this and Premiering it in a week.
And say it is the day of, this is the day we're going to Premier this video
walk me through the timeline of when notifications go out, that sort of thing
leading up to the Premiere.
So, you've scheduled it, date and time comes, we do a couple of things.
The first thing we do, which is kind of nice
is we send out a reminder notification, 30 minutes before the scheduled time.
And, when Kurt says "We do this thing that's kind of nice"
what he means is 'the killer feature.'
Half an hour before this thing premieres, your subscribers know
"Hey, in half an hour I should go and watch this video."
Yeah, it's a nice way to remind everyone:
"In 30 minutes this thing's happening. Come watch it with all the other fans."
And a lot of the Creators who've been using the product already
they're showing up when the Premiere starts, too.
So, you're showing up not only to chat with other fans
but potentially to chat with the Creator as well.
That's the first thing that happens, we send out the notification 30 mins before.
Then, when the actual time comes
we send out another notification and the video's published to the subs feed.
This is the normal thing we do when a video's uploaded.
It kind of bubbles up to the top of your subs feed.
Yeah, bubbles back up to the top of the subs feed.
Your regular notification goes out that the video is premiering.
And then?
And then...
Countdown starts.
The countdown starts.
Right when the time hits, the first thing we do is play a two minute intro video.
The reason we do that, is to give everyone time to get the notification
see it in the sub box and show up.
What we're trying to do is, if someone shows up 10 seconds late, a minute late
they don't miss the start of the video.
So, there's a little buffer time.
Another nice thing is, if a viewer gets an ad before the video
they're not missing the video, just a little bit of this countdown video.
So, there's a countdown video that happens.
Countdown plays for two minutes.
Two minutes, then we transition into the actual upload.
And this is where the magic happens.
Everyone watches the video together, and they're watching it like a live stream.
So, everyone's watching together, they can't fast forward
and the video plays out for the entire length.
They can't fast forward, can't scroll back...
They can scroll back.
So, if something amazing happens in the video
and you want to check it out really quick, you can
and then you can bounce back to where everyone else is watching.
And this is kind of the magic of the experience.
You can talk with other fans, see what they're saying about the video.
Yes. If you want to - Oo!
If you want to get real-time feedback about how people are liking your video
the best way is to be there in Live Chat
and then you get to hear their comments in real time.
Yeah.
We've had awesome feedback from Creators and viewers; they love it.
What are Creators saying?
So, one of the things we'll do is, we'll probably, down in the description
put a link to one of the first Premieres.
And another great feature is something we call Chat Replay.
Yeah.
So, when the Premiere's over, it just turns into a normal upload
with one kind of change, which is the Chat Replay's there.
Yes.
And the cool thing is, now, if you go and watch an old Premiere
you can actually see what the Creator was saying, what the viewers were saying.
And a lot of the Creators are saying "It's so cool to see what my fans are saying.
I'm kind of nervous watching it with them, to see how they're going to react."
Yeah.
They love the ability to talk to their fans while it's happening.
To be there in the moment.
Especially Creators who don't live stream nearly as much as I would
this is really your first opportunity
to kind of dabble in this real-time, live interactivity space with your uploads
and see what it's like to be there and chat with them.
Yeah, exactly, so Creators are loving it.
It's so exciting!
OK, you touched on a couple of things, I've got a couple more questions.
You talked about ads.
So, tell me how I make money on Premieres.
So, ads work like they would work on a normal upload.
Same, like exact same?
With one caveat.
So, viewers look at the standard kind of pre-roll ads if your video's monetized.
But, one difference is, during the Premiere
we disable the mid-rolls, because we don't want to have any breaks.
But, once the Premiere's over and it becomes a normal upload
the mid-rolls are enabled again.
You're still getting ad revenue, and...
You're still getting the ad revenue, but the magic comes in
when I talk to Creators about the product
what they're really excited about is Super Chat Premieres.
What?!
So, previously, Super Chat was a product that was only available to live streamers.
This is the product where viewers can send paid messages that stand out in the chat.
They can connect with the Creator, the Creator earns some of the revenue.
It's a good pitch.
And, previously, you had to stream to use it.
Now, with Premieres, it's coming to regular YouTube uploads.
So, we did a couple of things to make the Creators' chats stand out.
When a Creator's there, they're typing in the chat
their chat's highlighted so it stands out, looks different to regular chat.
Then, when it gets to the top of the chat it stays pinned up there
for about 10 or 15 seconds so everyone can read it.
That way, the Creator can respond to messages, Super Chat messages and so on.
Now, we're going to hop into something a little bit new.
I actually posted a question on my Twitter, before I sat down with Kurt
saying: "Yo, I'm going to film a video about Premieres.
If you have any questions out there, tweet me, and I'm going to ask Kurt."
So, I've got a rapid-fire Twitter Q&A for you right now.
So, I want some quick answers.
All right, let's do it.
Can you use Sponsor-only Chat, Slow Mode Chat, that type of thing?
Yes, yes. Chat works just the same, you can use all the fun tools.
Actually, it was three questions in one; somebody else asked:
"Is it same chat or Live Chat?"
What happens when a new viewer comes to the page mid-Premiere?
Are they going to watch your upload from the beginning of the content
or are they watching where everybody else is watching it?
So, this works just like a Live Stream on YouTube:
you come late, you get dropped right where everyone's watching.
But like I mentioned, you can, if you want jump back and start from the beginning.
OK. Now that we've hyped you, who has access to this, Kurt?
OK, so, right now, we've been working with a handful of Creators
and one of the major things I'm surprised no one asked on Twitter
was "Hey, if I use one of these things
is my upload going to perform as well as I'm used to it performing?"
So, one of the things we've been doing
is we've been working hand-in-hand with a small set of Creators.
And they're doing Premieres, we're really looking at how they're performing
making sure-
Looking at all the analytics that are available on YouTube analytics.
And we're making sure that's all buttoned up and working correctly
and then we're going to give it to everyone.
Oh, OK, yeah, so we're going to give it to everyone
that's another question I get asked all the time:
Do I need a certain amount of subscribers
or do I need to be in a certain location?
So, if you can upload a video, you're going to be able to Premiere a video.
And it should be rolling out soon to everybody.
"Soon."
That is the typical Google YouTube answer to when it's coming out.
Because here's what happens: you say it's going to come out in a week
and then if it's two weeks everyone's not so happy with you.
So I try to always say 'soonish.'
OK, Insiders, what you need to do if you liked this video is:
go ahead and click the thumbs up below the video
definitely subscribe, ring the bell so you get the notifs.
And, do me a favor, share this video with your Creator friends
share the channel with them if they don't know it;
spread the love.
And definitely leave a comment.
When this video's uploaded I'll be down in the comments
responding as fast as I can to your questions, your comments
anything else that's going on.
Thank you!
- Bye! - Bye!