Hyundai is now becoming a global market leader, when you consider the volume, I
think you're closer to Toyota and Volkswagen than you are to Ford, Nissan,
Honda, GM. I mean, what did it take to get here and
what are your hopes for its future as a global automaker?
I'm sure we'll hopefully be showing the progress by the sales of.
We have done together with Kia by the third quarter and we became the first
ever global top three. And while this is a mainly driven by our
strong sales in SUV and also the Genesis as well EV, while we are
we are focusing on to make a quick transition into into the carbon neutral as well.
I think that the brand has been
reinforced and to gain both favor from the customers, that ends up pretty good
the numbers. And we try to keep this up, to keep up
the momentum, by introducing more SUV in
coming years. Compared with other legacy automakers.
Hyundai appears to have a more modest and maybe even realistic target for EVs
There's a lot of debate in the industry
around the pace of the transition, but do you think you have a good sense of
how long the transition will make and how ready you are to introduce the
products and have the supporting supply chain for sure?
Yeah, our target is specific or to reach out to one point eight billion
by the year 2030. We are going to increase the capacity
first, which is adding our capacity on our existing plan and also adding or
creating the new EV plants on the global basis as well.
But to reach this, we also need the battery sourceing where we are
thinking how we may come joint venture with the battery makers as well as we
have about the long term uptake in the contract.
What kind of EV experience do you want the customers to have?
One is how reliable. Okay.
Well, in terms of the safety or in terms about the battery durability and those
are things and performance is always the one key.
How much longer can you drive a car? And also how fast, how quickly and fully
to speed? What does it seems that that is related
with the performance side? But the usability is some
differentiator. You know how the inside of the car is
good for your comfort and the good for your driving condition.
Quite impressive. But is this going to continue?
Like, you know what? How much more work are you going to put
into making sure you have, you know, the chips supply and the raw materials and
everything really for every category going forward?
Yes. For the next year, we build up to global
the demand for automotive people. But the slate between the 3 to 5 percent
increase, but still expecting phase the headwinds, including inflation, the
pressure that some supplies issues into the chips and et cetera.
So how we manage our supply chain is very key concern as far as those chips
supply is concerned. We are working very hard in our
suppliers and the chip makers by having a long term after contracts.
And also RND is working very hard to integrate the number of achieve and
also developing alternate shifts as well.
When you look at specific challenges in overseas markets, some of which we
already talked about, where do you see the biggest challenges but also the
biggest opportunities? Well, U.S.
and Euro market is most important as well.
Of course, other markets, a very significant unit of growth rate that we
are showing. But also we see the high growth the EV
is our key concerns. So what you are witnessing in the US
demand is important to us
So I say how we can penetrate into the the EV market in the U.S.
is one of the key focus as a recipe to think things in the European market by
having the product line to be more competitive.