- Been getting a lot of questions about
what I think of this new YouTube ad policy
with regards to needing 1000 subscribers
and 4000 watch time hours to start monetizing your videos.
I figured I would talk a little bit about that today.
Let me start with a screen shot.
Now it's important to say, this screen shot is
from when I first started my YouTube account.
I'll throw it on the screen here.
800 subscribers, 6889 views,
1600 watch time minutes
and my estimated revenue of 55 cents.
Now this was the day, this exact screen shot,
when I took this was the day that I decided to go
as hard as I could with YouTube being my full time career.
I'll explain.
(upbeat music)
Okay, so how does this have anything to do
with the YouTube ad policy?
Now if you look at my subscribers,
I was 200 away from making that target.
Now my watch time minutes weren't there yet,
but they were climbing, they were getting there.
But it's to show you that the revenue you made from that
was only 55 cents so I feel like the majority of people
are thinking that you're gonna lose so much money
because of this new guideline.
I think it was even Casey Neistat that said in like
one of my videos that he didn't monetize the first like,
100 million views or like, something outrageous like that.
Let's go back.
I think something that very few people know
is that, for me YouTube wasn't about the adsense.
In fact, I didn't monetize my first 100 million video views.
Did you know that?
- [Cameraman] I didn't know that.
- 100 million views I didn't monetize
and it's because YouTube for me was just something
that I love doing so by not monetizing it
made sure that I was doing it for the right reason.
- That's someone there that's taking
his passion and putting it first.
When you take the passion and put it first,
everything else follows.
Look at my friend Dennis The Prescott, for example,
he just started his YouTube channel,
coming from a platform on Instagram where he has
like nearly half a million followers
and if you look at his subscriber count on YouTube,
as of the time I'm filming this, I mean, it's like,
I'm not even sure he's at a 1000 subscribers yet.
Speaking of Dennis..
Hey buddy - [Dennis] What's up?
- You found us. - [Dennis] Uh huh.
- Don't you need to be on TV in like 5 minutes?
- Ah, pretty soon, yeah.
- You have time for coffee right?
- [Dennis] 100% always - Okay, good. TV can wait.
- [Dennis] Always.
- CBC, you can wait.
Alright, well, we walked in and it's cash only so
gotta go find a bank to get cash.
Come right back cuz have to have it.
(upbeat music)
- Here you go. - [Worker] Thank you.
- Cheers buddy.
Alright, we're all judging your handy work Here.
- [Worker] I'm so shaky.
- Nice, look at that. - [Worker] Look at that.
- Nice control - [Worker] Thank you.
(laughs)
- We can begin the day.
Hey, you think the girl behind you in the window
knows that we're vlogging right now?
- [Sean] I don't know, let me just kinda like, casually,
make sure you're comfortable here.
(laughs)
- [Sean] That's so funny, dude I can't believe it.
- That was the best part of my morning so far.
(laughs)
How do you feel about Canadian - [Sean] No no
this is an interview of you, look at this guy.
Okay, he's got the one, I never say it right, what is it?
- 1 Mark X,
1D Mark X.
- [Sean] Walking backwards, got his coffee,
Dennis is kinda leading the way a little bit.
You can see here.
This is impressive right here.
- How you think about Canada so far? You're cold?
- I'm cold, my hands don't really work.
This was supposed to be orange juice in my mind
but Canada threw me for a loop and it's actually
just grapefruit and ginger so tastes nothing
like orange juice but so be it.
- Big shock, oh wow what is this?
- It's good but did I want orange juice.
A lot of people are in this for the passion.
The money just follows that passion.
Think about like, navy seals, like I'm sure
like 50 to 100 of applicants go into that process
to become a navy seal and what?
Like 5, 10 guys end up actually being navy seals?
People that just want the money, in my opinion,
are the ones that aren't going to last.
And changes like this are gonna thin out that herd
It's just because for me, the passion that I have for
photography and video, it far supersedes any guidelines
that anybody could give me, it doesn't matter.
You see, the best part about YouTube for me
is the community, it's the community aspect.
It's meeting new friends, meeting new creators,
being inspired watching other people excel and thrive
and work hard at what it is that they love.
That's what this platform is all about.
CBC lives here.
Wonder how much the rent cost. (laughs).
It's terrible.
You didn't drink much of this at all,
it's like you barely eat like one sip.
So good.
So so good.
- [Sean] You're lying. - No.
- [Sean] This guy is made out of
ginger and celery right here.
- It's phenomenal actually, I don't even
know why you don't like it.
- [Sean] What?
- It's burning my entire esophagus right now.
I don't know how much of that I can do.
It's not like a good breakfast juice at all.
It feels healthy, yummy drinks..
- [Sean] It feels healthy,
you feel good after that. - Yeah, I feel good
Like I feel good about myself
- [Sean] You just gotta get through it.
- I feel like I could climb a really tall ladder right now.
Fast.
(upbeat music)
- Seems like we need this.
I don't know how.
- I turn around for one second
and he's got a torch in his hand.
- [Woman] Yeah, whatever you want
- Okay.
- What's a hero dipple?
- A hero dipple? It's from rock stars to dip.
When you go into green rooms and those people,
they get like only the green m&ms.
Oh I actually don't know if green m&ms are a thing
but if they are, red m&ms.
M&Ms are good. Let's move on.
- I'm not following.
- Still have no idea what a hero dip is.
Anything in the fridge here?
- Have you checked yet?
- Check the fridge, what do we got?
Nope.
This is actually a big deal.
- It's like fans are over here.
- I didn't realize like this was actually,
I didn't think he was that good, I didn't even know.
I was like, oh wow, Dennis, sweet gig.
- Are you comfortable?
- I'm super comfortable, actually.
These chairs are like, they're nice.
I could watch a film in this chair
and be perfectly comfortable for the entirety of said film.
Can I put this on my channel?
- Of course you can.
- Thanks man. - You can put anything.
I just assumed when I'm around you
that everything is fair game.
(laughs)
- That's right now.
All these people are on that side of the door
waiting for Dennis to come, to come cook for 'em.
That's pretty cool, that's a live feed.
I'd be nervous if I was Dennis a little bit.
It's not live, they're taping it
so that it'll play later but I think
I'd still be a little nervous.
I mean, you got like a huge audience.
Lights, camera, makeup.
- I don't think we realize the scale of it.
You know what I mean, like we came into this like,
oh yeah, cool Dennis, good for you.
And then we get here and we're like, this is real.
- Yeah. - Wow.
- Except Dennis is about to be like, right there.
Just shredding. - Doing his thing.
- Shredding like a Maritimer.
- Tips for all the kids, just do what you do man.
He started, What did he do?
Started on Instagram, just posting pictures of food.
- Started playing guitar in a band like ages ago.
He actually moved to Nashville, moved away,
dedicated his whole life to this band
and then decided to start eating healthy,
started cooking for himself and then Instagram
and now this, dude it's pumping the whole audience up.
- Dennis, Dennis.
(calm music)
Do you want some juice before you go on?
Everyone has to put the time in.
If you're a chef, you gotta put like 1000 hours
or whatever it is into the kitchen to get your red seal
to orderly take that test and become an official chef.
You don't just go to paramedic school,
become a paramedic and you're like, hey there you go,
I can stab a needle into someone's neck now and save lives.
Like, no. You gotta do ride along.
You actually have to get in the ambulance
and put in that time before you can
actually be the one driving the truck,
instructing people how to do it.
My cousin's a paramedic actually.
How many hours do you have to actually ride along,
to be able to do that, I'm curious.
Yo, I got a question for you real quick.
How many hours do you have to put in
as like, a beginner paramedic before you're actually
allowed to like, ride in the truck
and be a paramedic or whatever?
450 hours as a student?
Okay, cool.
So you just helped me, you're helping me
prove a point to everybody on YouTube here.
Okay, bye.
450 hours.
Authenticity, generosity, creativity, community.
These are the ingredients, these are the ingredients
that are gonna help you succeed on this platform.
1000 subscribers? 4000 watch time hours?
You got that. That's easy.
That's the easy part.
Be consistent. Be driven. Be motivated.
Those are the things that are gonna get you there.
You're gonna look back at this hurdle,
this hiccup and you're gonna laugh.
It's the way it is.
(upbeat music)