Are you struggling to get clients?
Are you frustrated that you're not
getting paid what you are worth?
Are you sick and tired of people not knowing you,
not buying from you, and not trusting you?
Today I'm gonna teach you the new ladder of wealth.
And there are five different levels.
Level number one, that is what I call a generalist.
You are a generalist, and when you are
a generalist you'll always struggle to attract clients
and not command the commission, the fees that you want.
What am I talking about?
Fill in the blank.
A generalist is another blank.
He or she is another plumber.
He or she is another real estate broker.
Another stock broker.
Another digital marketer.
It is the same, you look at them, you look at everyone else,
you are lost, they are lost in a sea of sameness.
You can't tell the difference between them and anybody else.
So when you talk to them, "Hey, I'm a life coach."
Oh, another one of those.
They cannot tell the difference.
Your prospects can't tell the difference
between you and everybody else.
And when they cannot tell the difference what happens
is you have to compete based on price.
Oh, I offer way more value, or I charge a
lower rate, or I'm far cheaper.
The problem with that is when you
live by price you die by price.
Now if you're smart and you know what you're doing
you get to the next level, which is level number two,
which is what I call a specialist.
Now, let me ask you a question.
Who makes more money?
A family doctor or a brain surgeon?
Who makes more money?
Of course, a brain surgeon.
A brain surgeon makes more money
because he or she is a specialist.
They specialize in a certain skill set, or they
specialize in a certain industry, or they
specialize in a certain niche.
That's what makes them a specialist.
As a specialist you can command more money
and more respect because you specialize
in one or two things, usually just
one thing, and that is good.
At the specialist level already you're doing
way better than a generalist.
You see the best people at anything in
a society usually get paid the least amount of money.
Isn't it true?
It's not just about being best at what you do
you also need to be known for being the best.
And they are two very very different things.
And then when you get a little bit better
you get to level number three and that is
the expert level.
Now you're not just a specialist, you are an expert.
Now as an expert, now it's not just you are good
people know that you are good,
you have now some track record.
You have some history, you have some happy
clients and customers.
You are known in that industry,
you are known in that niche, and that's good.
As an expert you're already making
more money than most people.
Think about it, when you wanna solve a major
life problem or a business problem, if you could afford it.
Do you just wanna hire a generalist
or do you wanna hire an expert?
Let's say you wanna do Lasik eye surgery.
Do you really want to hire someone
who's the cheapest in town?
Or say you know what?
Here's an ad, it's a promotion,
buy one eye and get one eye free.
Or do you wanna go to the expert?
Someone who is specialized in that,
someone who's been doing that for a long time.
Exactly my point, that's the difference.
And then a very very small percentage of the population,
they move up to the next level and that's
level number four and that is celebrity.
Now you are famous.
Now as a celebrity, there are a lot of celebrities out there
that they are famous but they are
not famous for the right reason, right?
They maybe famous because they are
associated with other celebrities.
That they are well known, but they're not well known
for something, or they're not well known that they're
good at something, they're just well known.
And chances are a lot of those even you see it
in media they don't last very very long.
They don't have longevity because
they're missing that one key, and there's
one more level that you can go, and that is
celebrity authority.
Now as a celebrity authority you're not just well known
you're now known for something.
You're not just an expert, you are the
number one person at what you do, and the
world knows that you are the number one person.
And that changes the game.
What do I mean by that?
Look at Richard Branson.
Richard Branson gets a minimum of $100,000
to do a speech, to deliver a talk.
Now why do people pay Richard Branson
$100,000 just to do a talk?
Because he is a celebrity authority.
Now you may be thinking, no but then he's a billionaire,
of course he gets paid $100,000.
That is not true because there are a lot of billionaires
out there don't get paid $100,000 to do a speech.
Richard Branson does because he is a celebrity authority.
Look at Oprah, what business do you think she's in?
Now you might be thinking, oh she owns a TV network,
we all know that, she's a TV personality.
She owns the magazines.
That's not true.
Oprah is in the business of Oprah.
Oprah is in the celebrity authority business.
You look at most people, the biggest
personal brands in the world.
They are all in the celebrity authority business.
You see most struggling entrepreneurs, they spend
way too much time working on the what.
How could I be a better coach?
How could I be a better digital marketer?
How could I be a better copywriter?
Instead what you need to work on is working on the who.
Everybody's spending time working on the what,
you are not spending enough time working on the who.
Who you are.
Who you want to be known.
Almost everyone spends way too much time working
on the what and not enough time working on the who.
Who you are.
You see at the highest income level you don't get paid
for what you do, you get paid for who you are.
If you want to know how I went from a nobody, a generalist,
to becoming one of the highest paid celebrity authorities
in the world, click on the link below
and let me show you how.