Location targeting is an important feature in Google AdWords.
In this video I'm going to show you how to set up your locations, and also how to adjust
your bidding according to the locations.
Hello and welcome back, my name is Uzair and thanks for joining in.
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So lets get started with location targeting, and this is in the new Google interface.
So as you can see over here I've got lots of data from countries.
So when you are running a campaign which is possibly or potentially can be expanded worldwide,
then there are two ways to start.
First, you can either set up your campaigns per country and set up literally over 200
countries in the world there are to target, but you may not need to do all that work upfront
because there'll be some countries where you won't get any traffic from.
So to get started on a small scale, what I would suggest or recommend is you set up one
campaign, target all the countries as you start to get the data in and conversions and
clicks etc, you then start to split out the campaigns from that specific country.
So if I can see over here from the Philippines, I'm getting a lot of clicks and impressions
then I'm going to separate it out into its own country.
So gradually over a period of time, you can start to separate out the countries; or in
your case it could be location, it really depends on where you are targeting.
So to get started, all you do is set up your campaign and in your campaign when you are
setting up, you will have that location stuff.
I'm just going to delete all these so you can see how it is done.
So you can either go all countries and territories, your own country or you can enter your location.
Or what you can also do is setup a radius targeting.
So if you go to advanced search, click on location and then you get the option of selecting
miles or kilometers, and let's say if I want to put a radius of 10 miles around where I
am, so now my ads can show in this targeted location.
So that's one way of doing that or what you can also is have multiple locations.
So I could have London in here as well, Birmingham, Manchester, and so on.
So I'm going to cancel that.
I'm just going to set up a handful of locations so
I'm going to do that.
So these are the towns I want to target, or places I went to target and then I would save
it.
Now here's what is quite important.
When you go under location options, this is the important bit.
What you want to be doing is choosing and selecting this one, the second one, people
in your targeted locations.
Although Google recommends people in or who show interest in your targeted location, you
will see that your ads are being shown outside of these targeted location.
So use the second one.
So once you've set it up and you start to run, then let's go into a campaign where I've
got some data.
Okay, so now I can see all these countries I am, and it could be cities or it could be
towns, it could be your locations, whatever, wherever you are targeting, I can sort by
click, impressions.
So let's see,
where I'm getting the most clicks from.
So Indonesia, okay.
Impressions, CTR, average CPC.
Now this is on the Google Display Network, so you can get some very low cost, cheap traffic,
but cheap is not always best or good.
So don't go for the cheapest clicks because sometimes they don't convert, you'll get lots
of clicks, but even when you do get the leads, the leads are not the right quality as well.
So you need to test about.
So I've spent £13.00 on this, three conversions and CPC is £4.36, compared to Philippines
where I've got CPC of £9.30, so that's almost double to what I'm paying in Indonesia, but
if I scroll down a bit.
Algeria is £1.76, Nigeria £1.40.
So I can see that my lead or the CPCs are quite low and I can get cheaper conversions
but obviously I haven't got enough data.
These are only one conversions and two's and three's, I need to have a bit more data so
I can let it run for a little while, whereas over here in Pakistan I've got nine conversions
and at £1.56.
So what I can do, I can do two things I can either exclude Indonesia completely, if I
feel that it's way too much for my CPC, I can either split it out into a separate campaign
and run it over there on it's own.
Or if I haven't got enough data then what I would do is I will sort this out by CPC,
see which are the most expensive countries.
Okay.
So Philippines is £9.38, Ukraine £7.20, Brazil £4.66.
Okay I'm just going to select a handful of these countries which are a bit more, and
then what I will do is I would go to edit,
and decrease my bid by 20%.
I don't want to decrease too much either because then we'll start to lose traffic and lose
the auctions, so reduce a little bit, see how it runs, and if it still continues to
give you a very expensive CPC, then you know that that's not the place to market and you
can either exclude it or pause your campaign in that country, city, town or location.
So that's how you would adjust your bids and select your locations in the new Google AdWords
interface.
So I hope you enjoyed this video.
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Bye for now.