- Email outreach is extremely powerful,
but if your emails are never read,
then you're kind of wasting your time.
So in this video I'm going to show you
five email deliverability hacks
to make sure your emails actually get read.
By the way, before we jump into the video,
please make sure you subscribe
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if you want more videos about email outreach.
So tip number one, make sure you don't use any words
that are gonna trigger spam filters.
So there are spam filters in place
which will automatically pick up certain key words
such as free, buy now or even Nigerian prince
and that's just gonna land you in the junk inbox.
You have to be really careful
and specific about the types of words you use
and you have to avoid certain promotional keywords
that are just gonna trigger spam filters
and make sure your email doesn't get read.
So be neutral in your copy.
Give it a double check before you read into it
and actually there's loads of lists online
where you can find a list of words
that actually trigger spam filters.
So make sure you check those out
before you start sending your emails.
Tip number two, make sure you
don't go full caps lock on people, okay.
So what I mean be this is writing words
or including words in your email outreach
that are just full on capital letters, okay.
So if you're on in block caps,
it's gonna trigger spam filters,
it's gonna look very suspicious
and it might also look like
you're shouting at someone as well.
So I know when we run sales copy,
especially as marketers, we tend to use capital words
to sort of emphasize something, okay,
and to make it stand out on the page.
But the problem with email outreach
is you have to avoid doing this
because it looks suspicious, it looks a little bit spammy
and it can trigger a spam filter
so that you end up in the junk inbox
instead of landing in your recipient's inbox.
Now a huge part of email deliverability
is the subject line, okay, and that's my next tip.
You have to optimize the subject line
to make sure that your email gets read
because even if you bypass the spam filters
and you land in your recipient's inbox,
they're only going to ignore you
if your subject line sucks, okay.
So you have to make this stand out,
you have to make it short, concise,
easy to read, attention grabbing,
and I would also recommend including
the recipient's first name inside the subject line
so that it stands and it looks more personalized
than, you know, someone who's just sent out a million emails
and it's landed in their inbox, too.
So, yeah, make sure the subject line is optimized
and the other thing is as well,
I would make it specific and sort of related
to the email you're sending.
Make it descriptive and make it personalized
to the campaign that you're sending
because if you just send a generic subject line,
you know, like question or quick question
or here's a quick one for you,
the problem is that most people can just ignore this.
They probably got 10 other emails that are similar to this
and it just kinda looks a little bit self promotional.
So be careful about that
and really work on optimizing your subject line.
Tip number four, I would make sure
that you minimize the amount of links
you're putting in your email copy, okay.
So if you send an email that includes,
like, 10 links to 10 different URLs,
then that looks kind of suspicious
and it looks kind of spammy to spam filters, right.
And they're more likely to put
your email in the spam inbox, right.
So what I would do is first of all,
reduce the amount of URLs you include in your email copy,
but also make sure that if you do send any URLs in there
or any links to anywhere,
you include the whole URL
so people know where it's pointing to
because the problem is that there's
a lot of phishing scam emails online
and quite often within these emails
people link within a word, okay,
and then when you click on the word,
you don't know where it leads to,
maybe you get hacked, you get phished, whatever,
and the problem is that, yeah,
people just don't trust links on words.
So instead, include the full URL in the email copy
and that will look a lot less suspicious.
My final tip is to make sure
that your emails are in plain text.
So keep them simple, don't overcomplicate them
and the thing is, you know, if you start including,
like, HTML elements in your emails
or if you start including pictures,
quite often these will get blocked
by someone's email servers,
especially if they don't recognize your email address.
And also, the other thing is, as well,
that it looks more genuine then.
If you keep an email plain text,
it looks like you've actually written it,
whereas if an email's got loads of fancy fonts
or headers or pictures and HTML elements,
then it looks like you've sent that through software
and not sent it genuinely from yourself.
So that's it for me and my email deliverability hacks.
I hope they've helped you,
but let me know in the comments section below
what you're struggling with
when it comes to email deliverability
and if there's anything I can help you with
I definitely will try.
By the way, before I go, please make sure you subscribe
and click the bell notifications
for more videos about email and cold email outreach.
The thing is, when it comes to email,
is that you have to build trust, credibility
and make sure your emails stand out.
So my videos will definitely help you
if that's something you're looking to.