(slurping)
- Hi, welcome to Peru.
(coffee cherries rattling) These are the coffee cherries.
I love coffee.
- There is a coffee price crisis happening right now.
- Fair Trade sent us to Peru to make a video
about fair trade coffee.
- My name is Lenin, I drink coffee for a living.
You've been drinking your coffee wrong,
and I will tell you why.
This is the process of cupping coffee.
What is cupping?
Cupping is the process of identification
of the the flavor of the coffee.
We can identify either coffee will be good or bad.
We are going to San Ignacio Province.
We are going to visit my mother's farm.
We are in Chamanal, the place where I was born.
My story of coffee, it starts here in this small town.
I feel so proud.
My mom, because she was a mother,
she was a coffee farmer.
My father, they broke apart,
and I think it was
hard for her to take care for two children.
Always she was thinking about, "Okay, I want my sons
"to be a professional."
I am the first member of the family
that went to study to university.
I studied international business.
(speaking in foreign language)
After I studied at university,
I started working in a cooperative cupping coffee.
It's really hard to become a Q Grader
because many exams.
21 exams.
You have to train your nose, your tongue,
and try to smell everything.
We are in Sol&Café.
These farmers are bringing the coffee
from the highland to be sold.
We are working in two provinces,
Jaén and San Ignacio in the north of Peru.
We have many farmers,
men and women bringing the coffee to the cooperative.
The farmers bring the coffee to be weighed
and tasted for quality.
This is the process of sorting the coffee
where we can identify the good beans from the bad ones.
(speaking in foreign language)
We are going to pick coffee,
just red cherries.
(cherries hitting a bucket)
If you want to produce a good coffee,
just to pick the red beans.
(speaking in foreign language)
After the picking,
the coffee's ready to remove the pulp.
When you remove the pulp,
we get two beans.
We ferment the coffee cherries for 24 or 48 hours,
it depends the altitude of the farm,
and then the coffee's ready for washing.
Then after that
we dry the coffee for almost five or seven days,
it depends the weather,
and then the coffee is ready to be sold to the cooperative,
Sol&Café.
- Globally, the market value for coffee
is well below
what we would consider to be a living wage
for coffee producers world-wide.
It is definitely on all of the consumers of coffee
to start to question how much companies are paying farmers
for their coffee.
- Being part of Fair Trade seal,
we are protected about the prices
because we have a minimum price.
This is different when you are a conventional farmer
because you are worried about New York.
- Fair Trade USA is a non-profit organization.
Fair Trade started as a movement led by farmers,
specifically in coffee.
(speaking in foreign language)
(guitar music)
- Coffee is important
because we can know the value of the coffee
and give the best prices to the farmers.
We are going to give a score
and make sure about the quality.
Now I'm going to roast this green coffee
to get a roasted coffee.
We are going to put into a roasting machine.
I need to make sure about the color of the beans,
it must be the right color to be cupped.
You can see this is a uniform color,
and now the coffee is ready.
Here we have five cups,
the five cups are from one farmer.
We need to make sure all the cups are the same flavor
and the same sweetness.
The first step is to identify the fragrance of the coffee,
and we are going to do like this.
We can find flavors like chocolate,
blueberries, vanilla, or floral flavors.
For example, this coffee to me is chocolate.
And the second step is to put water into the glasses.
The next step is break the cup.
Break the cup means do like this.
She is identifying floral flavors,
and chocolate is very common in the Peruvian coffee.
Here at Sol&Café we have five coffee profiles.
One of them is Uun coffee,
the profile of this coffee is dark chocolate,
is like blueberries.
Very complex.
I like this kind of coffee.
Pakas coffee,
this is a fruity coffee with more hours of fermentation.
Tres Rios, this coffee profile is just clean cup.
Amoju is like a soft chocolate,
with flavors like apples or mandarins.
Dios Tede is our highest profile.
This coffee is very floral.
After we break the cup,
we need to clean the cup.
And we are going to do like this,
first, clean the spoons,
and then clean the cup.
After the coffee is cooled down,
the coffee is ready for cupping.
And we are going to do like this.
(slurping)
In this process
we are going to identify the flavor of the coffee,
(slurping)
the body of the coffee,
(slurping)
the acidity of the coffee,
(slurping)
and the aftertaste
(slurping)
of the coffee.
I want to tell you that
behind the cup of coffee you are drinking
there is the hard work of simple families, humble families.
The right way to drink coffee is the coffee that supports
coffee families.
Make sure about the Fair Trade seal.
- [Colleen] Direct trade and fair trade
are not mutually exclusive,
and actually they benefit each other
when coffee roasters use both.
(soft instrumental music)