that's it and then no and then i i that's that's all i want let's take a look at the top 10 untold
truths of checkers and rallies while you may be familiar with checkers and or rallies there's a
lot of things that you might not know about this franchise i'll tell you everything you wish to
know checkers and rallies were arch enemies say it say it's better say my club is better say it
give it up whose club is better mine say you know it depending on where you are in the united states
you might know this franchise as either checkers or rallies that can sometimes be confusing to
customers but there's a reason for it the two used to be separate companies not only were they
different but they were once each other's main competitors so how did two enemies become the same
company well back in the day there was once a man named james e mattel he'd been curious about fast
food restaurants so he took a job working for wendy's almost immediately he noticed that at
least half of the customers were going through the drive-through and that most of the orders were for
burger combination meals based on that knowledge he decided to start his own restaurant based
on what he learned he went big on the drive-thru not only would he be getting good business but he
would also be saving money by not having to have dining rooms big parking lots and complex menus
i see what you did there good one in 1986 the first checkers was born located in mobile alabama
while this was happening the first rallies opened up with a very similar business model
drive-thru burgers you know the drill both of these brands knew how to navigate the market since
they didn't have to spend money on dining rooms and a wide range of ingredients they were able
to serve burgers at a much lower price than their competitors also known as the big four mcdonald's
burger king wendy's and hardee's eventually they were engaged in an all-out war with each other
trying to figure out how to get their prices lower and lower good luck with that rallies had other
things to worry about what do i do what do i do while the competition with checkers was going on
rallies had a lot of other things that were keeping them from growing to their full potential
while it's true that the company started out with some pretty good profits things quickly took a
turn a few years down the line in 1993 the chain was set on expansion but things were growing too
fast for rallies to keep up and it ended up losing 12 million dollars and 26 of its locations how
sad is that management tried to make up for these losses in a myriad of different ways it installed
computers to make things more efficient and tried to monitor their employees a little more closely
still in the following years their losses worsened in 1993 and 1994 their losses had increased by 100
the expansions plus their price battle with checkers was really shaking things up and if
it didn't find a solution soon it would go down in fast food history as a short-lived failure
even after all of its attempts to stop losing money rallies just couldn't rally itself or its
customers so it did the only thing it could do it joined the enemy yeah no biggie checkers and
rallies overcame their differences because he is his own worst enemy the enemy of my friend
is my enemy so actually jim is my enemy in the mid-1990s both chains realized that they would
only be hurting each other and so they worked out a non-compete deal to focus on developing their
restaurants in a more productive way unfortunately even this ceasefire wasn't enough to save the
companies rallies in particular was hit hard it had been trying to expand its operations but ended
up just losing money because of it as the big four grew even bigger and began to dominate america
more and more the two companies came to the realization that they would do better if they
joined forces it makes sense doesn't it in 1999 they announced that they would merge operations
putting an end to the epic battle once and for all the merger was complete in 2000 creating the
ultimate double drive through behemoth they now had control of more than 800 restaurants in 28
states rally's locations took on the iconic look of checkers the bold checkerboard squares the
bright red neon signs even the chrome styling of their buildings so with the exception of
the name on the signs everything about checkers and rallies is the exact same i have light gray
medium gray dark grey no drive through blues and then i think i would like a large with aim
one month before the pandemic hit checkers and rallies got a new ceo francis allen immediately
her plans were upended as were everyone else's and allen's priorities shifted dramatically instead of
focusing on growing the checkers in riley's brand she was now focused on keeping both the employees
and customers safe keeping the restaurant doors open and making sure that the company
didn't lose too much money as you probably know the pandemic wrought havoc on everyone's lives
the fast food industry was no different restaurant and bar sales dropped 50 percent in april of 2020
and things were only getting worse checkers and rallies though were already in a precarious
situation their sales had been declining over the past three years and the company had a growing
mountain of debt which wasn't getting any smaller many websites were speculating that the company
might have to close down for good so pandemic or not allen definitely had her work cut out
for her but for this drive-through company the pandemic may have been a blessing in disguise oh
don't mind if they do because of health protocols the drive-through has become more popular than
ever for many customers the only place they feel comfortable eating is from the safety of their own
cars or homes where other fast food joints lost money because they had to close down
dining rooms checkers and rallies didn't have to deal with any of that that means
that it could focus on what was important getting the customers the food they want
awesome it's pandemic plan we are in a pandemic girl checkers and rallies is doing surprisingly
well in the pandemic that being said it doesn't mean it's not still going through hard times
so how did the company respond to the news that things wouldn't be going back to normal for a
long time well because their model was always focused on the drive through it didn't need
to worry about adapting to that change instead it has decided to modernize its restaurants redesign
its kitchens to be more efficient and update older equipment pieces nice work good thanks dad
in order to figure out what needed to change checkers and rallies did a time and motion
study which helped them find inefficiencies like their crew members having to walk an unnecessary
mile and a half every hour if you ask us that's a pretty big inefficiency all of these redesigns are
thanks to a recent 20 million dollar investment quite hefty indeed their new ceo francis allen did
a recent interview in which she stated that the kitchen is the engine of the company's growth she
also stated that the company is focusing on making their operation more employee-friendly something
that everyone should try to recreate allen states that they're going to try to make the company
more competitive so that's something to keep an eye out for indeed indeed the frey love express
what after the year we've had we're all due for something good and if that something good happens
to come in the form of fries so be it as of march 2021 the company is launching a series of events
to share the fry love in honor of their famous seasoned fries you might be wondering how do you
share the fry love what even is fry love to answer the latter question fry love is for people who
love fries duh to answer the former well believe it or not the company has created a fry love
express the frey love express is a 43 foot trailer with a fully functional fry kitchen and it's going
on tour across america that's interesting that's very interesting it will be starting
off its wonderful journey in view for georgia making additional stops in texas and missouri
but that's not even the best part if you happen to be visited by this fry fairy you can expect
not only free fries but also free hand sanitizer and shirts on top of that there's also going to
be a fry love express photo booth so you can hold on to that memory for the rest of your fry loving
days for those of you concerned for the health of your fellow fry lovers don't worry because the fry
love express will be following all the necessary health protocols in order to protect its customers
if you want this magnificent beast to visit your town all you have to do is go to their website
and ask before you know it you might get yourself the perfect little treat noice the ultimate burger
this is a tasty burger it really seems like checkers and rallies are trying to spice up
their image this year the famous drive-thru chain announced the launch of their super loaded buford
burger if the name sounds like a mouthful try taking a bite out of it this thing is loaded
with two beef patties two slices of american cheese crispy fried onions famous seasoned fries
two strips of bacon dill pickles ketchup and mayonnaise amazingly the burger is still
under 1000 calories sounds like some kind of wizardry if you want to make it even healthier
or unhealthier you can customize it to remove some ingredients or add ones you like while prices vary
from location to location it looks like this super loaded buford burger is going to be sold for 5.49
which is pretty good if you ask us shut up and take my money look at all those ingredients
that's an entire meal right there sides this thing has the sides inside of it in sides if
you will if you're looking for something to spice up your life you can be sure that the
super loaded beaufort burger will be there for you matter of fact the best burger i've had in years
prego the future is looking good
as you know by now checkers and rallies has been through some hard times when faced against the
big four burger rivals it's hard for other chains to get a foot in but because of its
drive-through-only model checkers and rallies had an advantage when the pandemic hit the world
before the company was struggling to keep up with other fast food giants but now things are looking
up while its profits in 2020 dipped at the very beginning of the pandemic they were soon shooting
upwards sales rose over seven percent giving the company much hope for the future the new ceo
francis allen said that the company is in an ideal position and that they're going to be shaking
things up going forward she also attributed much of checkers and rallies success to converting one
of its drive-throughs to a dedicated e-commerce lane helping to double delivery sales ah very
noisy a whopping two-thirds of checkers and rallies restaurants have completed this conversion
with all the other restaurants due to follow suit in the near future so despite everything
things are looking up for this drive-through joint good for them it awards everyday heroes i love it
it is simply awesome it's no secret that the past year wasn't exactly the easiest
we've ever had in a new ad campaign launched by checkers and rallies the company tries to focus
on everyday heroes it wants to highlight how hard this year has been for everyone and how even when
things are tough we can still do good things the first ad features a young man helping his friend
move climbing stairs carrying heavy boxes loading a truck in the end he's rewarded with a burger
from checkers and rallies definitely a fitting reward for someone who's worked so hard of course
at the heart of this campaign the company wants to show its customers that it sees how hard they're
working what a time to be alive when asked about it the chief marketing officer of the company said
that it wants to give guests a stress-free and delicious respite they also stated that while
2020 was a difficult year the company has managed to thrive throughout it and that it's carrying
exceptional momentum into 2021. of course the new campaign also underlines many features that have
helped shape the brand into what it is today high quality food exceptional value and craveable fun
food no doubt no doubt no doubt no doubt the fries are the most loved must quench with french fries
does this really come as a huge surprise to anyone in a recent survey done by restaurant business
checkers and rallies fry's came in first in order to get there the company had to beat notable
competitors such as five guys and chick-fil-a but is this really that shocking considering
the fact that the company has literally created a country touring trailer to give out its fries
it seems like checkers and rallies is confident in what it has to offer when asked a whopping 51 of
customers rated checkers and rallies fries most craveable why well it probably has something to
do with the famous seasoning ah that good huh many people described these fries as awesome or one of
a kind with some even going so far as to say that they were just the best around the best part about
these fries isn't just the fact that they're so delicious but also how customizable they are do
you like cheese on your fries what about chili and checkers and rallies you can get any combination
you could possibly want we're getting hungry just thinking about it show us some love tap or click
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