Organizations tend to focus on technology and structures. Today, we're
going to talk about the stuff usually no one talks about - number one: being
amongst friends. And number two: relationships. Here we go!
So, let me introduce my good friend and API product manager at SwissCom, Andrea Zulian.
Belo! Belo! It's so good to see you. How are you? I'm good.
It's nice to see you here. It's amazing to finally see you
here at the show. What are we going to cook today?
It's pasta alla Grecia, right?
We need a simple few high high high quality ingredients. Okay,
what is it?
You bought it, so you should know it.
I will be sure that you bought the right things.
Personal relationships are the most
underestimated ingredient if you want to leverage digital. Digital business is
people business and successful digital teams are super super passioned.
You have to help me with the names. So I brought some... have a look at it...
It should be guanciale. Guanciale. I'm hungry now, what else did you buy?
I bought this.Let me unpack it. Actually, I bought it in this
amazing little Italian shop at the Viaduct, and I think
it should be exactly the right stuff you wish to have.
This is not Pecorino Romano. This is Pecorino cheese.
Okay what do we do now? It's sad but we will try to do it. Okay.
Sorry, mama. Forgive him.
It's so hard to cook with an Italian guy like this. But I still love you.
The pasta. That's nice. This is the one that I
give you last year. Exactly, and I was assuming that you would say "this is the wrong pasta"
and then I could say, "this is the one you gave me for this dish." I think just
correct me, I think this amount should be enough?
Two slices.
OK, good. So does it belong in some way to your job, of what you are doing, as
API product manager at SwissCom? Yes, a little bit. You know, for example
whenever we expose APIs, we take care that those APIs are
intuitive, simple, high-quality.
I was expecting something like that.I know that very well
To make our customer happy!
So are you in contact with your customers?
Of course.
And this is the question I often have, this question in the whole community how to
get the IT people or product managers in contact to the customer. How do you do that?
Do you really know your customer if not
figure it out, now!
Actually I think it depends very much by the organization, the transition model
that you have in your company, but it's crucial to have these self-organized,
close contacts with the customers. Validation of our problem-solution fit
is the first step. And I think that this is the the first validation.
Validation of the problem solution fit. This sounds so cool.
So one of the slides I love most
in my keynotes is really so powerful. It says, it's not about the recipe it's about the
attitude. How does it belong to your daily work - the stuff that you are doing as an
API product manager? It belongs to my profession, but also to this cooking
session. The secret ingredient is love and passion. I think this fits in both cases.
The secret ingredient is love and passion. We have to keep our digital
product as simple as possible and reduce them to the max but if it comes to
cheese. more is more!
The cheese, Kay, you are running out of time! Okay let's grate the cheese!
How much will we need?
More more more more more. Okay so let's drain the pasta
The pasta...
Looks good!
Very, very careful...Close your eyes and we are in Tuscany again!
So, are we good to go?
Looks good!
People think digitalization leads to a depletion of personal relationships. You
know what? The opposite is true. Personal relationships, friendships, and family
like working environments are key ingredients to overcoming all the
obstacles on your transformational journey.
Let's eat. Come on. Where are they? Maude, Sven?
Cmon, sit down. Take a seat.
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